Analyzing the Impacts of E-Commerce Strategy on Tesco's Business Performance

Running head: E-COMMERCE SYSTEM
E-Commerce System
[Name of the Student]
[Name of the University]
[Author note]

1E-COMMERCE SYSTEM
Research question:
Does the e-business strategies of Tesco helps in innovate the service operations and how the
e-business strategy would be helping in increasing the level of profits of the organization?
The questions for the research has been formulated for the purpose of measuring
effectiveness which the e-business strategies are having and have been adopted by the
organization Tesco along with analyzing the impacts which it would have upon the profits of the
organization. E-business strategies are mainly seen to be consisting of different kind of complex
technologies and well as tools which are having the need of a reliable website along with many
other which are generally required for having a proper maintenance. Additionally the analysis
along with the illustration of the question stated above would be helping in ensuring the fact that
if the customers of the organization Tesco are being satisfied with the usage of eth e-services that
are provided to them or not. Additionally there exists certain hidden facts as well related to the
question stated above like if the e-commerce strategy is feasible in terms of technology and
economy or not. Security is also considered to be one of the major aspect of the e-commerce
strategy in terms of providing a reliable as well as secure service for the customers. The
organization should also be associated with providing of a user-friendly website which is to be
strengthened by making use of advance security measures, identification of loopholes of the
organization would be helping in identification of the areas which requires improvements.
Higher customer satisfaction is associated with helping in maximizing the annual profits of the
organization which in turn is responsible for being crucial for the growth of the entire
organization.

2E-COMMERCE SYSTEM
Research methodology:
Research methodology is the technique which is associated with helping in solving the
question that is mentioned above by means of proper evaluation of the entire question. For doing
this the research would be associated with the usage of an inductive approach which is followed
by the process of collecting the secondary data along with quantitative data analysis techniques.
The inductive approach is also very helpful in the process of selecting the research tool which is
most appropriate along with helping in analyzing the data by making use of proper data analysis
techniques and for this reason the quantitative technique has been used. The Quantitative
analysis technique is associated with helping in recording of the data from a large number of
participants for the purpose of adding a clear as well as better description which are seen to be
related to the topic that has been selected. Additionally the quantitative data analysis technique is
associated with the usage of the statistical facts along with numerical data for the purpose of
extracting the information which are useful by conducting an analysis upon the e-commerce
strategies which are used by the retail business applications, this study would be conducted upon
the organization Tesco. For this reason we have been associated with selecting five staffs along
with 48 customers of the organization and amongst them a structured questionnaire would be
distributed so as to receive response. The responses would be measured and would be provided
with ranks 1 to 5. The 1st rank is associated with signifying strongly agree and 5th rank wound be
signifying strongly disagree.

3E-COMMERCE SYSTEM
Management Report:
Introduction:
Businesses that are indulged with the usage of the E-commerce platforms are associated
with acting as the major reason lying behind the bringing of changes in the organizations
economy by having a positive growth. E-business has seen to have changed the ways in which
the business owners think along with providing them with newer opportunities so as to gain
competitive advantage.
This report is mainly associated with discussing about the analyzing the impacts of the e-
commerce strategy upon the business of business performance of one of the leading retail
business of the world namely TESCO (Akter & Wamba, 2016). The e-business integration is not
only associated with encouraging higher customer satisfaction but also enhances the
productivity. The e-business strategies of the organization Tesco is analyzed for the purpose of
measuring the effectiveness of the e-business strategies of Tesco.
Company background:
Tesco Plc. is an England based retailer of general merchandise and grocery which is also
one of the three top listed retail company in terms of the Profits and besides this Tesco is also
second largest in terms of the annual revenue. The vision of this organization is simple which
includes providing of best quality product at a cost which is reasonable for the customers.
Almost 66 operators are working for Tesco in UK and for this reason the major goal of the
organization includes ensuring the fact that each of the customer is having best experience upon
each visits. Reports depicts that the organization has earned around $116 billion by means of
operating through stores which is around 6243 existing in around 13 countries. However the