E-commerce Systems: Legal, Technical and Security Issues, Media Channels, and Benefits

This report discusses the legal, technical, and security issues faced by e-commerce businesses, media channels for attracting customers, and benefits of adopting e-commerce approach. It covers topics such as packet switching, TCP, cloud computing, email marketing, pay per clicks, search engine operation, and social media marketing. The report also highlights the advantages of e-commerce businesses such as no geographical limitation and gaining customer interactions.

E-COMMERCE SYSTEMS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK-1............................................................................................................................................3
TASK-2............................................................................................................................................6
Media channels in E-commerce business....................................................................................6
TASK-3............................................................................................................................................8
Benefits of adopting E-commerce approach................................................................................8
TASK- 4.........................................................................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
E-commerce business refer to the carrying out the operations of the business that is
buying and selling their products and services through internet. In other words it refers to the
commercial transaction where goods and services are placed electronically and are delivered in
electronic or tangible form (Aringhieri and Fragnelli, 2018). With the digitalised world the e-
commerce business is booming and thus, resulting in an effective way of offering products and
services to the consumers.
The report shows the legal, technical and security issue that are faced by the e-commerce
business. It also represents the different media channels thorough which customers can be
attracted. It also evaluates the befits of e-commerce business over traditional business.
MAIN BODY
TASK-1
While conducting e-commerce operation it is very important that the technical, legal or security
issues would be resolved and implemented for the smooth running and performance of the
website. As it is important that these issues must be implemented and focussed for the successful
operation of the website so the business need to be very cautious towards this aspect.
Legal:
The legal issues are generally related with laws and regulations. These issues have a
severe important towards the operation of the website. This is because in order to run a website it
is important that there must be legal compliance (Chen, 2018). With regard to this website it is
important that the various acts and laws including the Consumer Right Act, Data protection Act,
Consumer protection Act and various other laws need to be complied. This is because with
respect to these laws the efficient operation of the website in terms of making a sale to its
customers would be possible. As this is a digital website which make sales of Bluetooth speakers
to customers so it involves a direct interaction with the customers which means it involves the
sharing of personal data which need to be protected and secured as per the compliance of the
Data Protection Act. This shows that its implementation need to be made compulsory for the
smooth operation of the business. Likewise, the website would also ensure that the Customer

right Act would be made complied with the enabling of all the relevant information to the
customers regarding the product. Since this is a digital platform which made it necessary that the
Electronic commerce and electronic communication Act would be made executed and implied.
This will lead to have smooth operation and running of the business and website
(SHAKHMAMETYEV and LEBEDEV, 20180. It is important to implied these rules because it
will lead to legal adherence along with maintenance of its brand image in the competitive
market.
SECURITY ISSUES
there are several security issues that are being faced by the business running the e-
commerce businesses. Various issues faced are as follows:
 counterfeit sites- nowadays organisations reputation are severely affected by the
malpractices of hackers being making duplication of the websites without incurring any
costs (Saetang, 2017).
 Malicious alterations in websites- One of the major issue faced by the e-commerce
businesses is that to divert traffic from their websites to others. Hackers change the
content of the websites.
 Malware, online frauds and viruses.- Hackers and fraudsters uses worms, trojan horses
etc. to infects the computers so that they can block data access, erase all data, hijack the
systems. This is affecting the e-commerce businesses on a major bases.
Importance of security in web sites
In the e-commerce business it is very important to secure your website because website is
the only way in which the business communicates to its consumers therefore securing and
protecting it is very important. So that the business can maintains it profitability and loyalty
(Santoso and Aristo, 2019). To protect the business from fraudster and hackers from hijacking
their websites there are various encryptions that can be used so that there be security of the
website and the data. Encryption such as PGP, symmetric and asymmetric key, cryptography
encryptions can be used in providing security to the e-commerce business. With the use of these
encryption it will help the company in protecting their privacy. It will also help them in
identifying the security threats and thefts. And importantly it will help in protecting and securing
their data and informations.

However, there are technical issues that are faced in security of the web sites that is
hackers can break into the database of the business and may steal confidential information and
the customer database. Therefore, it it is very important to use protection such as firewalls, anti
viruses etc. this will help the business in protecting itself against the cyber attackers from the
outside (Babenko and et.al., 2019). Also, it will help them in shielding their database and
information from malicious traffics. That is by monitoring the network traffic it will help in
stopping spyware and will prevent in virus to enter into the systems. Thus, it is very important
for e-commerce businesses to use security and protection for securing their web sites.
TECHNICAL
The e-commerce businesses can use various systems and networks for commencing their
e-commerce business activities without facing technical issues. These systems and networks are
as follows:
 Packet switching- it is a way of transmission of data across digital media. It breaks down
the data into small packets and blocks that help in efficient transfer of the data. It is very
efficient system that can be used by e-commerce businesses as it will efficiently help in
transferring of data without any malpractices (Leung and et.al., 2018). It is considered
one of the most reliable switching as missing packet can be detected by their location.
Also, it is easy to implement and cost efficient.
 TCP- Transmission Control Protocol refers to the standard which defines how to maintain
and establishes a network communication through which application may exchange data.
It will help e-commerce business in establishing standards and procedures for
communicating information over internet. TCP are considered highly flexible and
scalable that is new protocols can be establishes according to needs and requirement of
the business. It help is error free transmission of data from server to client and vice versa.
 Client server- the client server model is a framework that divides the tasks between the
servers and the clients through the same system over the internet. It uses the TCP
protocol in building the relationship and communication in request responses pattern od
messages (Hussien and Wahab, 2022). Also, it formally defines the language, rules and
patterns to be used. E-commerce businesses can also this model in establishing their
businesses for faster and effective communications.

 Cloud computing- it refers to the delivery of various services via the use of internet. It
includes the applications and tools that is servers, data storage, software and networks. It
helps the e-commerce business in solving the technical faced in the delivery of tehir
online services that is it helps in saving the files in remote database so that it can be
retrieved when there is demand for that data. Cloud computing includes the various
functions of storage, E-mail, data retrial, backups, testing and creating apps, and delivery
of softwares on demand.
Thus, there are various networks, protocols, transmission that can be used by the e-commerce
business so that there can avoid technical issues faced in the e-commerce systems and also it will
the business in faster and quicker delivery if their services and products (Li and Zhang, 2021).
Also, it will result in effective communication with their customers and will help them in
protecting themselves again the cyber attacks.
TASK-2
Media channels in E-commerce business
The success of any e-commerce business depends on the traffic that is generated on their
web sites. It is very important the business targetting its audience brings them sales and
conversions. That is selling Bluetooth speakers online the business needs to first identify its
target audience (Fatonah and Wibowo, 2018). Bluetooth speaker is an equipment that is mainly
used by the young generations.
Thus, it is very important that the company target it audience appropriately so that the
goals and objectives of the company can be fulfilled. also, with effectively determining the target
audience it will help the company in effective marketing and will also help in saving time and
cost. Therefore, the company needs to target the young generation by using media channels that
will help in attracting the audiences in buying the company's products, thus, the media channels
that can be used by the company in attracting its target costumers are as follows:
 EMAIL MARKETING- It is one of the most common media channels that is used in
targetting the audience. It helps in directly targeting the costumers with cost efficiency.
Organisations can use Constant Contact and Mail champs in scheduling and designing
effective email campaigns even for the beginners who are new in the e-commerce
industry (Hwangbo and Cha, 2018). It will also help the company in analysing that
whether their digital campaigns are even effective or not with the use of A/B testing.

 PAY PER CLICKS- One of the most used media channels that is being used in the
present times for attracting the consumers if the Pay per click . It has helped in engaging
traffic on the websites of the e-commerce businesses. That is the two common channels
in it are the google ad works and the Facebook ads. With the use of this channel it help
e-commerce business in understanding their target audience better and provide them with
efficient customer services and higher level of satisfaction.
 SEARCH ENGINE OPERATION- One of the most significant way of targeting the
customer audience is to search engine operation that is it help the business in making
their website turn up first when specific key words are used on the search engine by the
consumers (Dirgantari and et.al., 2020). That is with the use of this channel it will help
the company nit only targeting the young generation but also audiences that are need of
the products that is being soled by the company
 SOCIAL MEDIA MARKETING- It is considered one of the most effective method in
targeting the audience for the organisation. That is social media has a great influence on
the millennial and the GenZ generation. Therefore, it becomes vital in engaging t=in
social media marketing so that it will help in attracting these generation and will help in
boosting the sales of the company. Promoting the organisation product that is the
Bluetooth speaker on the social media platforms like Facebook, Instagram will help in
attracting more and more customers and will result in increasing the traffic ion the
organisation website and will result in higher revenue generation for the e-commerce
business.
Thus, for attracting the target audience it is very important for the e-commerce business
in using media channels that will help in engaging more and more audiences so that it can help in
boosting the sales of the company. With effective media channel it will not only help the
company in generating traffic ion their website but will lead in potential sales by targeting the
right audience. Also, the company will be able to target not only the millennials and the young
adults but will increase the scope of their target audience by using channels like digital media
and social media.
However, there are various payment methods that can be used by the e-commerce
business. Because it is one of the most crucial element in introducing an e-commerce business.
Thus it becomes very important for business to choose suitable payment option that will help in

increasing customer interactions (Subchan and Setiadi, 2020). The different types of payment
methods are:
 Prepaid payments- it includes advance payment for the product and services through
credit cards,, debit cards, net banking, e-wallets, UPI's etc. It is one of the most
commonly used method in the present times. It allows fast and quick payments with just
one click.
 Cash on delivery- On the other hand, cash on delivery in an old school method that it
pay when the product is delivered to the costumers. It is beneficial to in targeting those
audiences who lack the skills o using online banking and transfers and rely on cash only.
So, it will help the company in targeting those audiences as well as nowadays many e-
commerce business do not offer these type of method system.
TASK-3
Benefits of adopting E-commerce approach
With the advancement in the technology and internet, the principles of e-commerce
business has been revolutionized by the introduction of the e-commerce business. With the
acquisition of enormous popularity on search engines (Bączkiewicz and et.al., 2021). Social
media, websites, portals etc. customers are preferring online shopping over the traditional
shopping. It has enables the customers in buying at just one click thus making the traditional
business system ineffective in today's digitized world. On the other hand, there are various
advantage for the organisations also in making their business digitalised that is :
 No geographical limitation- One of the major advantage of the e-commerce business
over the Brick and mortar business is that business is not limited to certain geographical
boundaries (Ni and et.al., 2021). That is with the e-commerce business the whole world is
the playground, if the business properly strategise their activities and operations. The e-
commerce business can target people all across the world with their product and services
and increase theori sales and revenue and take their company to a next level.
 Gaining customer interactions- In traditional way of doing business, the organisations
are mainly dependent of the branding and customer relations strategies so that they can
attract their customers and increase their sales, however, in e-commerce businesses, with
the use of search engine operations it is helpful in increasing the customer engagement
with higher visibility of the brands on search engines. Thus, with higher traffic on their

sites, it is helpful in increasing their visibility and leading the company towards higher
profit maximisation.
 Lower cost of investment- Another significant advantage of e-commerce business iver
traditional business is that it helps the businesses in lowering their investment that is
online businesses do not high capital investment to start their businesses. As because in
online business there is no requirement of physical store like in the traditional way of
brick and mortar. Thus, it helps in investing its capital in using other resources so that
they can equip highly advanced technologies that help them in lowering their cost of
production and thus, leads the company in earning higher profits with reducing the
production costs.
 Saves travelling time and cost- The main reason that business are shifting from
traditional to e-commerce business is that nowadays consumers instead of shopping fro
retail stores are shifting to online shop[ping. Because online shopping saves their time
and cost for travelling to the retail store to fulfil their needs and requirement. And thus
the e-commerce business in providing them with door service where customer do not
have to step out of their houses to fulfil their requirements.
 Remain open all the time- Unlike traditional shops, e-commerce business are available
24/7 365 days that is it provides services and products to the consumers all the time
irrespective of anything. That is which a traditional store fails to provide (Jiang and et.al.,
2019). Thus, with the 24/7 availability it is very convenient for the customers as well as
the business. That is with all time availability it helps the business in enhancing their
revenue through providing goods and services at all the times to their customers.
 Helps in locating the product offered by the business- In traditional stores one of the
major issue faced by the customers was that in huge stores it became difficult in
identifying the products that were offered by the business. Thus, requiring a person all the
time so that he can assist the consumer. But in E-commerce business with just searching
the product that the customer requires, it becomes easy in navigating the products. Thus,
e-commerce business helps in locating the products quicker and faster by the customers
Therefore, in this digital world, e-commerce business is the optimum way of doing a business
that is with the online business it will help the organization in many ways not only in attracting
higher audiences but also help them in reducing capital investments.

TASK- 4
Usability
Amazon website is quite accessible because the company has extended considerable efforts.
Amazon is providing good quality products and services to customers. It is essential to focus on
need of customer and with the help of website customers can be attracted and it helps in
achieving goals and objectives of organisation. The app is not quite as screen- reader and people
can easily access website (Kaushik and et.al., 2018). All the relevant information is provided on
websites and it is beneficial for customers as they can order products online. Website of Amazon
can be used easily and it is accessible by customer. Usability is the ease of use of a website or an
app. To attract people it is important to make website and provide necessary information so that
customer can know about company. Details are provided to customer about products which is
provided by an organisation and it helps in achieving goals and objectives. It is essential to make
website and Amazon is one of the famous organisation which is providing good quality products
and satisfying need of people. In this digital world, it is essential to attract people and satisfy
their needs so that profit can be earned and it helps in achieving targets. It is essential to make
plans for usability of products and services.
Products
Amazon is providing good quality products and home delivery service is provided which is
beneficial for company. It is essential to focus on satisfying need of customer and better services
should be provided so that more profit can be earned and it helps in achieving targets. For
attracting more people managers of Amazon company make website so that people can get
information and it helps in achieving goals and objectives. With the help of website, customers
are getting details about new product which is made by company and prices of every product is
available so that they can purchase. Amazon has a consumer rating of 4.22 which indicates that
most of the customers are satisfied with purchasing product from Amazon. Customers are
satisfied with Amazon most frequently because company is providing good services, free
shipping and prime member of Amazon (Shokeen and Singh, 2019).
The organisation is providing good products to customers and satisfy their needs. This
helps in generating more profit and creates positive image in market. It is essential to focus on
satisfying need of people because it helps in earning more revenue and better products can be
provided to people.

Nowadays, competition is increasing and every firm want to earn profit so they are making good
quality products and attracting people. Amazon is providing online shopping and home delivery
of products facility to customers which attracts them and it helps in attracting people. Online
shopping is simple and convenient way for customers. Amazon is providing different types of
products and satisfying need of people. It is essential to make plans for attracting people and
better products can be provided. Managers of Amazon company is responsible for making new
and innovative product so that people can be attracted and it helps in achieving more profit. It is
essential to identify market situation so that better plans can be made. Managers are responsible
of making new plans and attract people so that more profit can be earned (Yang, 2019). All the
information is provided to people on website. It is essential to identify choice of people and
make products as per need of people. Consumers satisfied with Amazon most frequently mention
customer service, free shipping and prime member.
Payment
Amazon has been bringing best range of payment options for people, where customers
can further extend up further extend up functional growth towards optimising rapid goodwill
paradigms. Amazon as one of the best brand has huge scope to develop primitive functional
growth rise, based on extended scope for larger working criteria towards extended period within
technical pathways. Website of amazon has been functionally evolving towards critical working
engagement, based upon keen leveraged strengthened aspects for connective working strengths
evolved. It can be also analysed that company also has extended business channels
fundamentally, for strengthening its customers base where brand has easy extended availability
of product and services. Amazon has fundamentally being contributing to provide customers
high easy availability for extended working scenarios, where website offers easy convenient
productive services extended among online services.
The brand also primitively opens up scope for high range of business engagement, where
people has extended fundamental platforms to look for advanced easy availability and also
technically specific products for determined rise. It can be also analysed that company business
expertise has been stringently advanced, for providing easy availability and quick payment
options for all range of customers (Tolstoy and et.al, 2021). The company also has quick
expertise for determined functional growth, and fast technically determined extended parameters
which further forms extended scope for higher range of developed market reach practically.

Amazon also has been functionally evolving to bring on keen expertise among online markets,
higher advanced business goals and technically smart stronger vision oriented goals for
connective functional growth rise evolved. This further has been found to be also potentially
crucial, which has shaped extended functional growth reach faster within online extended
business place. Amazon has huge brand reach within customer extended market place, where
leveraged determined growth is wide and to primitively bring on determined growth reach for
extended scope based on larger connective working reach.
Improve website and changes that can be made
Amazon for further extended new improvements within online services, and dynamic
growth coming within delivery of products and services has to further integrate best competent
scope regarding bringing best productive services launched. The brand has further scope to
integrate technical functional growth, by utilising competitive working trained advancement
among employees and for extensive commercial profit scenarios variedly. It can be also analysed
that company business scenarios are also technically advanced, where linking direct advanced
technology to serve customers with best products timely will enhance goodwill. Online
commercialisation holds huge scope, where virtual reality and specific functional working
advancement developes high demand for faster customer interaction significantly (Tran, 2021).
It can be also analysed that changes further demands larger pace to be connected towards
technical vision advancement, where quest rise and extended channels of virtual media enhances
scope significantly. Website by developing best customer oriented products launched within
pages, functionally extending huge technical phased growth within determined targets will be
able to be more advanced. Amazon has huge technical functional stability, where the brand has
also huge scope to work towards online platforms for faster customer interactions and
strengthened productive business efficacy which has shaped huge market reach actively. It can
be also analysed that Amazon with huge pace, and stringent business quality fundamentals has
been constantly evolving to bring in best aspects significantly. Company also has huge technical
vision, ranging further for intricate fundamental scope for strengthening international market
presence within online business platforms. Automation holds huge demand within changing
paradigms, and developed stronger market pace, where there is also huge functional pace to

determine huge pace rapidly among extended functional market scenarios. Amazon website, by
further forming huge competitive market presence and opening up huge commercial grounds,
will be able to technically bring on advanced reach among customers technically (Hanson and
Kalyanam, 2020).
CONCLUSION
From the above report, it can be concluded that there are various issue that are being
faced in the e-commerce businesses. Issues like legal , technical security are the major issue that
re faced by the businesses. However, it is very important the business uses appropriate tools and
techniques so that they can protect and safeguard their business from cyber attack that can hinder
their profit margins. Also, it can be summarised that there are various media channel through
which the business can target its audiences and engage more traffic on their websites. At the end,
it can be concluded that there in compared to traditional business, e-commerce businesses are
much more efficient in today's modernised world.

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