E-Commerce Website Development

This presentation covers the basics of E-commerce website development, its advantages, implementation, technologies, use case diagram, entity relationship diagram, deployment, and more. It also includes a case study of Greenwich website, its features, and recommendations. References are also provided for further reading.

E-Commerce Website
Development
NAME OF THE STUDENT
NAME OF THE UNIVERSITY

E-Commerce
 E-commerce is the technology that allows people to purchase and sell
service and products through electronic medium
 The advantages of e-commerce is so significant to modern day
businesses that every organization is trying to move to online by
integrating one or more e-commerce models
 The most popular e-commerce models are business-to-business and
business-to-customers

Business-to-customer
 The business-to-customers or B2C model is the main focus
 The B2C has one business and many customers
 Typically the businesses sell their products or services through the B2C
model
 An example of B2C is Amazon.com

Implementation
 In order to implement the an e-commerce website many methods can
be followed
 Employing a team of experts or hiring service from third party software
are the most popular methods
 The outsourcing is done by signing a contract or SLA with the
organization
 The in-house development team, rather, work for the client
organization and get paid any other staff

Technologies
 There are vast range of platforms that supports e-commerce
requirements
 The most common technology is the PHP and ASP.NET
 Both the these has their advantages and disadvantages
 The Greenwich website has been developed using PHP and MySQL
 The ASP.NET is more secure but has extremely complex in comparison
with PHP
 Both of the technologies are open source
 The ASP.NET is more compatible with SQL Server DBMS

Use Case Diagram

Entity Relationship Diagram

Deployment
 After the system implementation is complete, it is important to deploy
it into a server
 The organization can deploy the website in their own server
 Another way of deploying is hosting servers based on internet
 The Hostgator is the most suitable choice for deploying the website of
Greenwich

Greenwich Website
 The website is based on the case study of Greenwich
 The organization needed a website that can represent their product on
a virtual platform
 Greenwich needed to track customer activities
 The website also has some admin functions
 The website shows all the products in one page
 The customer can buy a product from a specific page dedicated to
products only

Home Page
 The home page has a header that is able to attract the customer very
easily
 The animation in the header page is very attractive
 The home page represent all the products that Greenwich sells
 The customer cannot buy a product from this page directly

Header
 The header is the upper section in the website
 The header holds the logo, menu and header image
 The header image in the home page is in full scale
 There is an animation of text over the header image in the home page
 The header image is smaller in all the other images

Logo
 The logo of Greenwich is designed as per the organization business
 The green logo represents that term green and wich is designed with
red color to represent color of meat
 The logo is different in the home page
 The logo smaller in the home page as the contents of the home page is
more than other pages so the logo is made smaller

Menu
 The menu is the element in the website that enables easy navigation
 The style of the menu is implemented using CSS
 The menu has a hover effect that allows the user to see the selected
option very easily
 The menu has only three options
 As the home page shows all the products, no additional product list
page is added
 This increases user interaction quality

Header image
 The header image shows stacks of meats showcased in a furniture
 The header image is the first thing that the customer will see in the
website
 The image is perfect for showing what kind of products Greenwich is
selling
 The header image is big in the home page and smaller in the login and
registration page

Login Page
 The login page is for allowing the user to get authentication
 The login page has two sections customer login and admin login
 These two sections are controlled through JS queries
 Both of these sections are in two different forms
 The JS control the display style of these two forms
 The customer and admin text triggers the JS to check which form to
show and which form to hide

Login Page – Customer
 The customer login form is by default is set to be visible
 If the customer login form is open then Customer Login heading will
appear
 The customer login has two input fields and one button
 A label is dedicated for each input field
 The customer login form validation is done through separate PHP code
than admin login validation

Login Page – Admin
 The customer login has two input fields and one button
 A label is dedicated for each input field
 The admin login form validation is done through separate PHP code
than customer login validation

Authorization
 The website does not allow a user to access any page other than login
and registration at first
 The same is fir admin
 The website can only identify a user after user is logged in
 The customer can only access the home, products, contact and about
us page
 The admin has separate functions that does not relate to customers
 The customer cannot even see the pages available for admin

Product Purchase
 In order to purchase a product, the customer has to click on the ‘Buy’
button in the home page
 After that, customer will be redirected to product page that has details
of that specific product only
 The customer can choose the amount of products in the field labelled
with ‘Quality’
 The filed only accept 10 to 50 value
 After the order is placed, the customer order will be stored in the
website

Contact
 The customer can contact the organization by clicking on the contact
option in the main menu
 This page has a from through which the customer can submit their
quiries

Recommendation
 The SDLC is a very important part of any system development
 As the E-commerce websites are developed with high hope of making
profit, the implementation must go through every difficulty without
failing
 Proper SDLC method selection is the key solution to this concern
 Each SDLC has its unique features, therefore understanding each SLDC
is very important

Recommendation CNTD.
 Offering free shipping makes the product cost cheap
 Most of the times, customers do not buy a product just because
shipping charges are included
 A good team can pull the project through any phase
 A good team also knows how to manage stakeholder needs

References
 Chaffey, D., 2015. Digital business and e-commerce management. Pearson Education
Limited.
 Dost, F. and Maier, E., 2018. E‐Commerce Effects on Energy Consumption: A Multi‐Year
Ecosystem‐Level Assessment. Journal of Industrial Ecology, 22(4), pp.799-812.
 Goolsbee, A.D. and Klenow, P.J., 2018. Internet Rising, Prices Falling: Measuring
Inflation in a World of E-Commerce. In AEA Papers and Proceedings (Vol. 108, pp. 488-
92).
 Kim, Y. and Peterson, R.A., 2017. A Meta-analysis of Online Trust Relationships in E-
commerce. Journal of Interactive Marketing, 38, pp.44-54.
 Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
 Mathur, P., Ueffing, N. and Leusch, G., 2018. Multi-lingual neural title generation for e-
Commerce browse pages. arXiv preprint arXiv:1804.01041.