Launching an Online Retail Store: Suggestions for Lara

Running head: BUSINESS INFORMATION SYSTEM
BUSINESS INFORMATION SYSTEM
Name of the student
Name of the University
Author Note:

BUSINESS INFORMATION SYSTEM1
Introduction
The following essay is all about providing suggestion for launching online retail store.
The owner of the shop is completely involved in selling cat-related garments and merchandise
to various cat lovers (Fiarni, Maharani and Pratama 2016). Due to advancement in the digital
age that is from daily shopping to cash payment has completely moved to online platform. It
aims to provide the capability of providing service that is as per the need much similar to the
retail store. In order to work with the current trend, various retailers are moving forward to online
business platform (Chakraborty et al. 2016). The overall success of e-commerce business can
be considered to be best ingredient.
In the coming pages of the report an idea has been provided with respect to e-
commerce and related technological infrastructure. After that, an overview has been provided
with respect to digital marketing, which is important for online retailers like Lara. The next
section of the report deals with privacy issues with respect to information.
E-commerce
At present, there is large number of tools and technologies needed for building e-
commerce store and its successful operation (Peltola, Vainio and Nieminen 2015). Lara needs
to understand that both hardware and software based technologies are completely included in
the business plan.
Web Server: It is mainly needed for proper hosting of an e-commerce website. There is
large number of files like Html and PHP files needed for making up the whole website that is
stored in the server (Bilgihan 2016). Web server aims to run on Linux operating system. Proper
management of web server is very much important.
Server Software: A user can easily visit any website that is available on the web
browser. Web server aims to request some of the specific information. It mainly corrects proper
request and server that aims to correct the files to the client (Bilgihan and Bujisic 2015). After
that, web server mainly displays the correct file to the customer.

BUSINESS INFORMATION SYSTEM2
Web tools: Web authoring tool is mainly needed for building front end of the website. It
is merely available from some of basic editors to complex tool of graphics (Pauwels et al.
2016). HTML files are mainly built by the help of Dreamweaver and CSS (Cascading style
sheet) that improves the visual appearance of the website.
Database System: It is known to be an integral part of any e-commerce website.
Database is needed for storing all the required details of cat products and related service of this
website. It merely comprises of image, sales, pricing, and lastly description (Hübner, Wollenburg
and Holzapfel 2016). Along with these, the details of customer of this online store are also
stored in the database.
Networking: Two protocols that are TCP and IP helps in connecting system with each
other by the help of internet and their method of sharing information. Some of the well-known
protocols are HTTP and FTP (Schu, Morschett and Swoboda 2016). Protocol is mainly needed
for accessing website without realizing it. For this e-commerce website, two protocol that is SSL
and TSL are associated with overall trust and security of e-commerce website.
Browser Compatibility: Web browser can be stated as a software application which is
needed for locating, receiving, and providing received content that is available for web server
(Karimi, Papamichail and Holland 2015). Some of the well-known browsers is Google Chrome
and Safari.
Digital Marketing
The biggest point behind the overall success of e-commerce is all about understanding
how they will incorporate all the required channel in the marketing strategy (Vonkeman,
Verhagen, and Van Dolen 2017). At present, Lara can make use of number of ecommerce
marketing channel for its cat products.
Search engine optimizing (SEO): At present, most of the customers begin their journey
on the platform of Google search. Lara needs to assure that its ecommerce store is completely