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(Solved) E-Marketing Assignment

   

Added on  2020-12-29

7 Pages1472 Words427 Views
E-Marketing
(Solved) E-Marketing Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
(Solved) E-Marketing Assignment_2
INTRODUCTIONE-marketing is basically one of the effective ways of doing business or marketing ofproducts and services by the use of social media sites. It can easily assist individual or companyto draw the attention of maximum customer towards their business. This project consists of twoparts, one is related with the advantage and disadvantage of social media and make discussion ofthe arguments as social media is a fad or permanents feature of modern social life. The other taskprovides evaluation of employing digital advertising as best practice with integrated impactfulplanning that can assist in earned digital media is covered in this report (Strauss and Frost, 2016).TASK 1Social media is a technical platform which is facilitating the exchange of ideas andinformation transforming the world by building virtual networks and communities. Social mediabegan as a tool wherein people use to interact with friends and family but later on it gotconverted into a strategy used by businesses to reach out to the customers. It has taken a shape ofan important phenomenon in marketing mix and the companies are using it to build up betterconnections with the customers (Social Media, 2017).Social media has transformed the way in which people communicate, though, there aremany advantages and disadvantages of it depending upon its utilisation, which are as follows:AdvantagesConnectivity: Social media has helped people connect all around the globe and has madecommunications easy and instantaneous. People can get instant news updates because of theonline channels. Online media has made any information around the world just a click away.Opportunities for Businesses: The social media has been used by the businesses as atool of marketing and creating brand awareness as businesses can add their official pages alongwith their personal profiles. Enjoyment: It has become a medium through which friends and family can remain intouch and be part of each other’s life in spite of the distances.DisadvantagesPrivacy Issues: Since the social media followers are increasing by day posting feeds etc.the information which is available on these networks is vast and enormous which can at times bea threat to privacy because enormous amount of personal data is available online.1
(Solved) E-Marketing Assignment_3

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