E-marketing Concept and Theory

The provided document is a detailed solution to an assignment on e-marketing concept and theory. The assignment involves analyzing the role of social media theory in business, understanding customer response, and identifying strengths and weaknesses using PESTLE & SWOT analysis. The solution covers various topics such as the impact of e-marketing services on economic performance, factors affecting e-marketing adoption, and the importance of information technology in e-marketing. It also discusses event marketing, website content dimension, and e-trust, providing a comprehensive understanding of e-marketing concepts and theories.

E-MARKETING

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
Electronic marketing is a best term of the organisation in order achieve growth and
success of the business. With the help of this aspects business can reduce their time and cost as
well as attract large number of the customers due to particular product or services (Dehkordi and
et. al., 2012). This will use emails in respect to develop and improve relationship with actual
clients. It will includes online selling via blogs, social media and websites etc.
This report is based on Waitrose is a British supermarket chain which dells with different
types of food in United kingdom. This project includes social media theory and marketing
concept in order to identify overview of the organisation.
TASK 1
Social media theory: One of the important and beneficial theory of the marketing which
explain what person say as well as do online (Social Media Theory, 2017). In modern world,
different kind of the person are used social media and spend their important time in this. This
will play essential role in the digital marketing scope and business success. This approach have
positive and negative effectts on company and their employees. There are several points which
are includes in this models are as follows:
(Source: Social Media Theory , 2017)
Self-Promotion: With the help of this aspects directly selling their products and services. It is
very beneficial part of the business in regards to promoting their brand to its potentials and target
customers (Dorcak and et. al Delina, 2011). It is a plus point of the firm because with the assist
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Illustration 1: Social Media Theory

of this they easily promote their product. But is is also have negative effects like various person
easily not communicate with another.
Value-Adding: Waitrose is a retail industry in UK, the main aim of this to giving creative and
additional services to their audience. They provide entertainment programs in the way of
generating positive reaction with another.
Interaction: Main objectives of the organisation in regards to make actual conversation with
personal (El-Gohary, 2012). SMT is beneficial and useful for the enterprises to attract large
number of the customers in a systematic manner.
Overview Of the WAITROSE
Company is a British supermarket chain in united kingdom. They mainly deal with food
products and other creative services. It was established in 1904 by John Lewis Partnership, they
located in England, Berkshire and Bracknell. Their operating income is £173.5 million as well as
revenue £4,400.4 million. There are 91,000 employees are working in order to attain success and
growth of the organisation. Number of location where they severed their products and services as
353 in all over the world. They mainly targeted who customers that belongs on disposable and
demographics income level (Hamidi and Safabakhsh, 2011). Segmentation of the business are
hospitality and households industry, target group is who person from different age groups
lacking to purchase groceries products, positioning in Britain's largest worker-owned retailers.
Main competitors of the WAITROSE are TESCO, Morrisons and SAINBURY PLC.
Comparison among their competitors
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SWOT Analysis:
Strength Weakness
 Close to one lack person employed and
working with enterprise.
 Recipient for some recognition and
awards (Molenaar, 2013).
 Advertising and promotion efforts are
famous among the person in the nation.
 Lack of talented and skilled person.
 High product price.
 Most of the person not aware regarding
their product brand.
 Financial condition is poor
Threats Opportunities
 Success of their white based labelling
and packaging.
 To increase their share in coming
periods at marketplace.
 Different competitors are in globally
and locally.
 Poor economic condition in United
Kingdom.

PESTLE Analysis:
Basis Description
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Political This factor give essential drivers of
modification for Waitrose. They faced 2
political surrounds in the UK and South Africa.
Social In this United kingdom market was wanting
and demanding foe healthy and quality food. It
will effects business and person nedds due to
products (Preston, 2012).
Legal This factor impact the company working
environment such as employment law,
competition legislation and health& safety etc.
Environmental This factor also impacting the outside working
of business. This aspects consider such as
waste disposal, protection law, and energy
consumption.
Technological In this business, various person have
knowledge regarding advanced technology
(Rahimnia and et. al Hassanzadeh, 2013). But
this factor also have negative effects in
sometime. Some people never have this type of
ability.
Economical Good economic condition which help business
in growth successful. But it is also have
negative point is better situation of the business
can increase their productivity.
As per all information says, about the company position in marketplace. Business apply
different kind of strategies such as social media theory, SWOT and PESTLE analysis. These are
helpful for the company in grow easily.
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TASK 2
Summery of social media theory: This model is beneficial and useful for the organisation in
regards to attract large number of the customers. With the use of this theory Waitrose can
increase their sales and revenues in a systematic manner.
Marketing concepts:
Definition: It will help business to identify the market position. In this different points are
includes such as selling, product, social marketing and production etc. It is define as the
philosophy that industry should determine the buyers needs and requirement.
Theory: Social media theory is interrelated with marketing concept because within this business
can produce their products to the end user (Salehi and et. al., 2012). Selling is vital term of the
enterprise ans above model is also significant both are beneficial for the firm in order to attaining
growth and success of the company. This aspects includes promotion, additional service and
interrelation, as per the another is all aspects which are includes in marketing concept. So that
without concept under this theory can not success and develop goals & objectives as well as not
attract large number of the clients.
Justification: Both are beneficial and valuable for the organisation to increase sales and revenue
of the Waitrose (Strauss, 2016). With the help of marketing concept, business can produce their
products and services to the potentials as well as target buyers in a easy manner.
CONCLUSION
As per the above mentioned information, it can be concluded that E-marketing is
essential part of the company. Company use different kind of tools and techniques such as social
media marketing, PESTLE & SWOT analysis. These are impotent Theory and model which help
business in order to identify their strength and weakness as well as effects of the external factor.
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REFERENCES
Books and Journals
Dehkordi, G. J and et. al., (2012). A Conceptual Study on E-marketing and Its Operation on
Firm's Promotion and Understanding Customer’s Response. International Journal of
Business and Management. 7(19). 114.
Dorcak, P., & Delina, R. (2011). Impact of e-marketing services on economic performance.
Ekonomicky casopis. 59(1). 44-58.
El-Gohary, H. (2012). Factors affecting E-Marketing adoption and implementation in tourism
firms: An empirical investigation of Egyptian small tourism organisations. Tourism
management. 33(5). 1256-1269.
Hamidi, A., & Safabakhsh, M. (2011). The impact of information technology on E. marketing.
Procedia Computer Science. 3. 365-368.
Molenaar, C. (2013). E-marketing: Applications of information technology and the internet
within marketing. Routledge.
Preston, C. (2012). Event marketing: how to successfully promote events, festivals, conventions,
and expositions. Wiley.
Rahimnia, F., & Hassanzadeh, J. F. (2013). The impact of website content dimension and e-trust
on e-marketing effectiveness: The case of Iranian commercial saffron corporations.
Information & Management. 50(5). 240-247.
Salehi, M and et. al., (2012). Dissimilarity of E-marketing VS traditional marketing.
International journal of academic research in business and social sciences. 2(1). 510.
Strauss, J. (2016). E-marketing. Routledge.
Online
Social Media Theory. 2017. [Online]. Available through:
<https://www.jcsocialmedia.com/social-media-theory/>.
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