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Strategic Marketing Planning

Critically assess the corporate and business strategic objectives of an SME organization using relevant marketing theory.

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Added on  2022-12-23

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This report provides an overview of strategic marketing planning and its significance in business management. It explores the corporate and business strategic objectives of an SME organization using relevant marketing theory. The report also discusses the 7 P's of Marketing Mix and the STP model. The case study focuses on Waitrose, a British supermarket, and its vision, mission, and objectives.

Strategic Marketing Planning

Critically assess the corporate and business strategic objectives of an SME organization using relevant marketing theory.

   Added on 2022-12-23

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Strategic Marketing
Planning
Strategic Marketing Planning_1
Table of Contents
Strategic Marketing Planning_2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
TASK 1............................................................................................................................................2
Using an SME organisation of your choice, in agreement with your module tutor, critically
Assess the corporate and business strategic objectives of that organisation. Use relevant
marketing theory to illustrate your answer.............................................................................2
Marketing Theory...................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Strategic Marketing Planning_3
Strategic Marketing Planning_4

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