Strategic Marketing Planning
Critically assess the corporate and business strategic objectives of an SME organization using relevant marketing theory.
11 Pages2292 Words56 Views
Added on 2022-12-23
About This Document
This report provides an overview of strategic marketing planning and its significance in business management. It explores the corporate and business strategic objectives of an SME organization using relevant marketing theory. The report also discusses the 7 P's of Marketing Mix and the STP model. The case study focuses on Waitrose, a British supermarket, and its vision, mission, and objectives.
Strategic Marketing Planning
Critically assess the corporate and business strategic objectives of an SME organization using relevant marketing theory.
Added on 2022-12-23
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