Report on E-Marketing - Wizzair

E-MARKETING
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................4
References........................................................................................................................................6
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Introduction
Social media marketing is the form of internet marketing which includes creating and
sharing content on social media networks in respect to accomplish marketing and branding goals.
Social media marketing play significant role in respect to promote the products and services. It
lead to increase the sales and profitability of the company. There are different ways which can be
used by the company to promote the products with the use of social media marketing, as it is
important to make sure to whom company is targeting. The present report is based Wizzair
which is one of the leading company. The organisation effectively used social media such as
Facebook, twitter etc in order to promote its products and services. In the present report the way
organisation used to social networking sites for market the products and services is discusses.
Apart from this, how relevant social media platform is for the modern marketing concepts is
critically evaluated.
Task 1
The way company is use social networking sites for market the products and services.
Social media play significant role as it has various number of goals such as to increase websites
traffic, raise brand awareness, and improve communication and interaction with key audiences.
Wizzair company is effectively using the social media tool for promoting the products and
services. With the use of this tools company has made good position on the social media
platform as there are many customers who attracted toward its products and services. Below
provided are:
Facebook: Facebook is one of the popular social networking site which is used by people in all
over the world. There are more than 100,000 people who daily sign up on Facebook. Wizzair has
made it page on facebook on which it daily post its products and services. The firm also used to
post different offers which are provided on the products and services as it lead to grab the
attention of large number of customers (McCreanor, Lyons and Hutton, 2013). Further it also share
it post with people which help in creating awareness among people of its products and services.
Twitter: Twitter is also one of the effective social networking site as posting on this sites help
gaining their review toward their company products and services. Posting products image and its
specification on the twitter help people in developing the interest toward the products and
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