Market Research Process for Lush Handmade Cosmetics

E-Portfolio

Table of Contents
INTRODUCTION...........................................................................................................................3
Market Research Process.................................................................................................................3
Questionnaire Design.......................................................................................................................5
Marketing Mix.................................................................................................................................7
Product.........................................................................................................................................7
Promotion....................................................................................................................................7
Place.............................................................................................................................................7
Price.............................................................................................................................................8
Recommendations............................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Market research is a process to identify and understanding viability of a product in the
market through research that is directly conducted with potential customers of the product. This
help company in understanding target market and their requirements and also get opinion and
feedback from the potential customers. This report and portfolio is concerned with marketing
research of Lush handmade cosmetics. The company was founded in 1995 and is headquartered
at Poole, Dorset, UK and operate under cosmetic industry and provide skincare products. The
products of Lush handmade cosmetics are vegetarian and handmade. The research in being
conducted as company is willing to expand market share through opening and introducing new
shop in Southampton.
Market Research Process
Market research process is a process in which company complete their market research
through certain steps (Mooi, Sarstedt and Mooi-Reci, 2018). This process involves designing a
tool and with help of the tool company collects information and collected information become
basis for decision making of the company.
Market research process diagram
Figure 1 Market Research Process

The above diagram involves six steps of marketing. These steps and their application in Lush
handmade cosmetics is as follows-
Define the Problem
This is first step of the process in which problem is defined. This means why the research
is being carried out (Wetzel, 2020). In context of Lush handmade cosmetics the research is
aimed at identifying and understanding the opinion and feedback of people about product of the
company.
Develop the Research Plan
This means developing the plan and designing tool with help of which company will
undertake research. This includes complete design of the research in which samples are also
determined for collection of data.
Collect the Information
This is the step in the process in which with help of designed tools company collects data
from the samples selected (Tulung and Ramdani, 2018). Lush handmade cosmetics will collect
data from potential customers.
Analyse the Information
This involves analysing information by Lush handmade cosmetics, this means
understanding the responses and what is the reason because of which particular responses has
been given by the respondents.
Presenting the Finding
This means conclusion of the data, summarising and presenting data so that other people
can also understand the responses. This involves presenting most important information
regarding data collected and result of the data.
Make the Decision