E-Tourism: Evolution, Trends, and Challenges

E-TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
Literature review.........................................................................................................................1
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
APPENDIX....................................................................................................................................14

INTRODUCTION
E-tourism is determines as analysis, design, implementation and application of e-
commerce solutions within the travel and tourism industry. In addition to this, it is also analysis
economic process and market structure to maintain customer relationship (Samsi, Jamaluddin
and Abdullah, 2016). In this context, present report is based on Qbic hotel operations which
develops social media strategy for their development. In addition to this, to develop outcomes
and performances the chosen firm make strategy which assist to gain competitive advantages. In
this way, report cover case to implement new social media strategy. Furthermore, it includes
evaluation of findings to implement solution at workplace. In this way, new strategy is develops
which provides effective results and performances within the cited firm.
Main body
Literature review
As per the view of Gretzel, Reino and Koo, (2015), it can be stated that social media is
determines as interactive nature which creates content for developing ideas and operations. It is a
tool which develops wealthy and bored aspects. In this way, the company has responsibility to
create blogs, photo sharing sites and online social networking elements which allowed to peers
(Gretzel, Reino and Koo, 2015). Various people are share their thoughts, messages, information,
images and videos for development of the business outcomes within Qbic hotel. However,
Wahyudi, Utami and Arief, (2016) argued that development agencies utilizing social media for
several years such as blogs, Facebook, Twitter and activities. These elements are assist to spread
news, build support, attracts volunteers and donors. In respect to this, the chosen firm can attracts
various customer through provide them effective services and make interested segment among
the population. For the development practitioner, social media is developing their areas through
entering into new market (Wahyudi, Utami and Arief, 2016).
According to Desplas and Mao, (2014), social media is relatively and recent phenomenon
which is increasing to develop business marketing in Qbic hotel. It is very important part of the
company to manage outcomes and performance with developing three big aspects in
organisation. It includes Facebook, Twitter and Google which become more prominent aspect
that seeking to secure place of traditional and digital marketplace (Desplas and Mao, 2014).
Traditional websites implement their functions and operations through robust and responsive
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utilization of social media tools. Apart from this, Scarles, (2016) stated that social media exited
as the way for each individual who can communicate through online practices. When the chosen
organisation develops their brand, they can easily become to speak for creating advertisement
towards customer. Social media enable to make new way of communication to deal with various
elements at workplace. In this way, the chosen organisation can easily communicate at online
portals. There are various platforms which organise to increasing customer services and
significance for interactive changes. It is very important to measure social networking success
which make effective results and performances at workplace. There are three steps which assist
to create successful operations to sustain with online trends (Scarles, 2016).
Liu, Ouzrout and Zhou, (2014), said that digital marketing trends is an impulsive, erratic
and volatile industry which make successful operations and outcomes at workplace. In this way,
there are several ways which interrupt to ascertain results and performances. With the help of
digital marketing, Qbic hotel have to introduced more fund at workplace. In this way, google is
not easy way which decade of domination and it is decline profitability and outcomes of the
enterprise (Liu, Ouzrout and Zhou, 2014). However, Gretzel, Reino and Koo, (2015) stated that
the chosen business need to take advises from marketing manager to comprises various activities
and outcomes at workplace. With the help of rely on digital marketers, they can easily engage
themselves to more directs form to interact with target market. As results, it will assist to make
effective results and performances for determines various objectives and goals. Importance of
mobile is also comprises with searching, mobile optimization, mobile conversions and ubiquity
to collect fixtures of modern marketing era (Gretzel, Reino and Koo, 2015).
The company is facing issues to deal with potential customer to provide them effective
services. In this aspect, Qbic hotel need to demonstrate clear communication for enhance profits
and revenue within the chosen firm. In this way, social media is very important element which
enhance profitability and positive outcomes at workplace (Desplas and Mao, 2014). The chosen
organisation need to analysis following social media channels through they will support to each
activity at workplace:
 Facebook: Facebook is the largest and well known social network at workplace. In this
aspect, the chosen company take various advantages on their visual platform. With the
help of such compelling images, Qbic hotel can easily implement their cover photo to
attract various people. To use Facebook, the company try to make their cover picture
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