E-Tourism: Evolution, Trends, and Challenges

Here is a summary of the provided content in a paragraph: The papers discussed in this assignment explore various aspects of e-tourism, including informational stocks and logistics management of tourism companies, parallel analysis between e-tourism and e-government, new business opportunities in the growing e-tourism industry, smart tourism challenges, satisfaction of tourists, drivers affecting e-tourism services adoptability, evaluation models for e-tourism products, ICT-based business models for tourism industries, information provision for challenging markets, ontology-based personalized recommendations of tourism activities, digital challenges in destination branding, information quality, usefulness, and satisfaction in Islamic e-tourism websites, mediating the tourist experience, and e-consumers in the era of new tourism. The studies employed various methodologies, including hidden Markov model-based algorithms, to analyze and evaluate different aspects of e-tourism.

E-TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
Literature review.........................................................................................................................1
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
APPENDIX....................................................................................................................................14

INTRODUCTION
E-tourism is determines as analysis, design, implementation and application of e-
commerce solutions within the travel and tourism industry. In addition to this, it is also analysis
economic process and market structure to maintain customer relationship (Samsi, Jamaluddin
and Abdullah, 2016). In this context, present report is based on Qbic hotel operations which
develops social media strategy for their development. In addition to this, to develop outcomes
and performances the chosen firm make strategy which assist to gain competitive advantages. In
this way, report cover case to implement new social media strategy. Furthermore, it includes
evaluation of findings to implement solution at workplace. In this way, new strategy is develops
which provides effective results and performances within the cited firm.
Main body
Literature review
As per the view of Gretzel, Reino and Koo, (2015), it can be stated that social media is
determines as interactive nature which creates content for developing ideas and operations. It is a
tool which develops wealthy and bored aspects. In this way, the company has responsibility to
create blogs, photo sharing sites and online social networking elements which allowed to peers
(Gretzel, Reino and Koo, 2015). Various people are share their thoughts, messages, information,
images and videos for development of the business outcomes within Qbic hotel. However,
Wahyudi, Utami and Arief, (2016) argued that development agencies utilizing social media for
several years such as blogs, Facebook, Twitter and activities. These elements are assist to spread
news, build support, attracts volunteers and donors. In respect to this, the chosen firm can attracts
various customer through provide them effective services and make interested segment among
the population. For the development practitioner, social media is developing their areas through
entering into new market (Wahyudi, Utami and Arief, 2016).
According to Desplas and Mao, (2014), social media is relatively and recent phenomenon
which is increasing to develop business marketing in Qbic hotel. It is very important part of the
company to manage outcomes and performance with developing three big aspects in
organisation. It includes Facebook, Twitter and Google which become more prominent aspect
that seeking to secure place of traditional and digital marketplace (Desplas and Mao, 2014).
Traditional websites implement their functions and operations through robust and responsive
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utilization of social media tools. Apart from this, Scarles, (2016) stated that social media exited
as the way for each individual who can communicate through online practices. When the chosen
organisation develops their brand, they can easily become to speak for creating advertisement
towards customer. Social media enable to make new way of communication to deal with various
elements at workplace. In this way, the chosen organisation can easily communicate at online
portals. There are various platforms which organise to increasing customer services and
significance for interactive changes. It is very important to measure social networking success
which make effective results and performances at workplace. There are three steps which assist
to create successful operations to sustain with online trends (Scarles, 2016).
Liu, Ouzrout and Zhou, (2014), said that digital marketing trends is an impulsive, erratic
and volatile industry which make successful operations and outcomes at workplace. In this way,
there are several ways which interrupt to ascertain results and performances. With the help of
digital marketing, Qbic hotel have to introduced more fund at workplace. In this way, google is
not easy way which decade of domination and it is decline profitability and outcomes of the
enterprise (Liu, Ouzrout and Zhou, 2014). However, Gretzel, Reino and Koo, (2015) stated that
the chosen business need to take advises from marketing manager to comprises various activities
and outcomes at workplace. With the help of rely on digital marketers, they can easily engage
themselves to more directs form to interact with target market. As results, it will assist to make
effective results and performances for determines various objectives and goals. Importance of
mobile is also comprises with searching, mobile optimization, mobile conversions and ubiquity
to collect fixtures of modern marketing era (Gretzel, Reino and Koo, 2015).
The company is facing issues to deal with potential customer to provide them effective
services. In this aspect, Qbic hotel need to demonstrate clear communication for enhance profits
and revenue within the chosen firm. In this way, social media is very important element which
enhance profitability and positive outcomes at workplace (Desplas and Mao, 2014). The chosen
organisation need to analysis following social media channels through they will support to each
activity at workplace:
 Facebook: Facebook is the largest and well known social network at workplace. In this
aspect, the chosen company take various advantages on their visual platform. With the
help of such compelling images, Qbic hotel can easily implement their cover photo to
attract various people. To use Facebook, the company try to make their cover picture
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which establish brad to update information and promote it for seasonal views. As results,
Facebook is creating advantages to make brand values and enable to display multimedia
views at workplace. It makes responsive to each employee to support the platform
through consider questions at workplace (Wahyudi, Utami and Arief, 2016).
 You tube: You tube assist to get effective results and performances through providing
different types of videos. In this aspect, the chosen firm promote their products and
services towards customer to determine effective results and outcomes. In this way, views
of people enhance values and outcomes of the company which determines effective
results and performance. As results, the company can easily enhance their customer base
to dealing with outcomes and performances (Desplas and Mao, 2014). Thus, Qbic can
easily enhance their profits and revenue to make effective results and performances. With
the help of effective performances, you tube suggest to the company to develop
memorable elements which create impact on customer as positive way. The company can
share their views and ideas to show their performances with local events. Cultural
background also attract to potential customer to make effective results and performances.
As results, background image change activity to develop results and performances (Liu,
Ouzrout and Zhou, 2014).
 Twitter: Twitter is another effective element which demonstrate effective results through
Twit various people at social site. In this aspect, the company can stay on their
performances which determines profitability to ascertain positive outcomes. In addition
to this, it also helpful to make positive impact on the social media presence. Twitter also
create bursts to make effective results (Samsi, Jamaluddin and Abdullah, 2016). Qbic
hotel need to demonstrate their ideas and results with mobile upload. To engage in
relevant information, Twitter assist to determine effective results and performance at
workplace. Sharing huge part on Twitter assist to make relevant guest for creating
valuable information at workplace. To engage in Twitter make profitable results and
performances. It allows to the enterprise to create filters in similar images (Gretzel,
Reino and Koo, 2015).
 Pinterest: It is the very effective tool which demonstrate benefits to attract customer
through printing media. As results, Qbic hotel make profits for ascertain outcomes and
performances for developing ideas and profitability. In this way, banner, online
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promotion through magazines and many other elements assist to review success of the
company. Almost 80% women use this media which can be taken as experienced
elements at workplace. In this way, strategy of Pinterest make strategy to attract various
customers at workplace. In this way, people draw content which need to be taken for
developing ideas and operations. In surrounding areas of the cited firm, there are various
elements which need to be focus on specific boards that demonstrate opportunities for
segment the marketplace (Wahyudi, Utami and Arief, 2016).
 Instagram: With the help of Instagram, the chosen firm can easily develop their
followers to ascertain profitability and positive outcomes at workplace. It will assist to
focus on new and potential customer for ascertain results and performances at high level.
In this way, social media also promote by Qbic hotel to ascertain results and
performances. Instagram determines various photos which assist to attract customer for
developing ideas and operations. In this way, the chosen business need to take several
elements which demonstrate regular updates that are related to expansion of the
organisation and operations (Samsi, Jamaluddin and Abdullah, 2016) . It will assist to
make new user attraction at workplace for developing results and performances.
Followers of Instagram attracts towards the business operations which make results and
performances as quickly relations. Negative image can be reduce from the workplace
through demonstrate visual expression.
Findings
From the above analysis, the company has various findings which assist to get effective
results and performances at workplace. In this way, Qbit hotel ascertain their performances
which ensure visually compelling which assist to get effective hotel story and make it as a brand.
For instance, McDonald make their brand value through they are able to delivering effective
results and performances at workplace. It makes effective image which associate with brand
profile of the business. In addition to this, another finding which create effective results is more
interesting and relevant post can be made that ascertain better performances to deal with various
outcomes. With the help of social media, the chosen business can easily develop their
performance and operations in new areas.
Social media is a platform which assist to make effective results and performances during
each event. In this aspect, Qbic hotel can share then on Instagram tweet to customers and post on
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Facebook. In addition to this, events board also create on Pinterest which shows real people and
right story of the company in front of each customer. Further social media also giving chance to
tell story and outcomes which can be compelling in systematic way. It makes impact-full visual,
attractions quickly and easily (Desplas and Mao, 2014). With the help of connection of guest and
other people, it assists to get future chance with true experience within the organisation. With
powerful attraction, features can be used which demonstrate easy to use web interface. It
determines ideal solution for hotel and looking towards deliver consistent. Social media channel
support to deliver consistent for shoppers across the channels.
Leonardo is a technology and online media company which assist to get global
hospitality industry. This technology provide e-marketers at hotel brand, management companies
and other hotel properties. V-Network is the largest media syndication and industry which
includes search engines, V-Scape, V-Brochure and other online Merchandising system. As
results, Qbic hotel can develop their global distribution system network within the industry. In
also includes various search engine such as travel agencies, travel research, supplier websites and
many other elements. Further, big part of growth has been drive on mobile computing which
comprises on proliferation of devices. People are prefer to use social media which exist on social
network services. Social media channel also matured which assist to increase visual attraction at
workplace. It demonstrates evidence to suggest results and performances at workplace. It
includes elements such as Facebook, you tube and Twitter and Pinterest which attracts potential
guests (Wahyudi, Utami and Arief, 2016).
Discussion
As per the above findings, it can be stated that Instagram is effective mobile application
which assist to get various picture and share it for enhance outcomes and performances. In this
way, pictures can be made that develop content which are easy to use and span to inclined
society value. It also despite popularity which perhaps to make certain valuable information for
share food and self portraits. Ideas which can be used to sell the products and services with
effective photos through announce exodus of users. In addition to this, it can be stated that each
individual use their own rights to share their photos and update terms of services. In order to
introduce new digital marketing era, wonderful and intriguing characteristics are place within
Qbic hotel. This is because, good hotel storytellers are moving away from blocks of boring,
standard text towards big, attractive images and compelling video which attract narrative
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elements. As per the view of Gretzel, Reino and Koo, (2015), it is modern time in which
travellers spend average 55 minutes to consisting. Time is the new and modern concept for
dealing with various aspect so that chosen hotel can plan for their developing results in different
parameters.
To engage in different types of guest, the company can use social channels which
understand community to deliver joining civic groups sports team. In this way, Qbic hotel can
encourage sports people towards their services. Hotel brands also creating social relationship
through developing experience driven with effective strategy (Desplas and Mao, 2014). With the
help of different stories, the cited firm can easily attract various customer through pre booking
facilities. Online news also demonstrate their performance through following headlines with
tracking on smartphone services. Consistency is another cornerstone of every successful
company and products which create most valuable things to attract many guest at workplace. As
per the recent study, leisure travellers also using average of 6.5 travel sites during shopping on
these phase. Raising price of products can also develops through creating such benefits at
workplace (Wahyudi, Utami and Arief, 2016).
When preparation is completed, publishing of stories are amplifying through different
channels. Thus, dependence can be enhance on the company brand value which demonstrate
effective results and performances. It increases use of image oriented of social networks such as
Facebook, Twitter and many other element within the organisation. In addition to this, image
oriented create social network which attract various customer for developing ideas and opinion.
In respect to look towards growing list, there are various option which demonstrate hotel brand
and travel needs within Qbic hotel. As results, there are various channels need to be maintain for
creates more interesting phases with complex digital market. Further, with the help of effective
outcomes and results, small business enterprise maintain their expenditure on social sites which
assist to make return through investment programs (Samsi, Jamaluddin and Abdullah, 2016). As
results, sales will be increases that creates various benefits through increasing efficiency. In
addition to this, there are various elements in which social media can create better estimation
with ascertain brand and revenue at workplace.
However, there are various reasons through which Qbic hotel unable to deal with social
media. It includes following reasons:
 Customer says that they are not interested to use it.
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 Sometimes customers understand that they are also not able to deliver effective results
and performances with claiming on other people (Eto, 2015).
 In various areas such as schools, offices. Phones are not allowed.
 All people not believing on effective results and performances at workplace.
 It is time wasting activity to enhance effective results at workplace.
 Education level of people are also create problem to make effective results and
performances.
 All customer are not demanding same type of products and services so that it is essential
to develop market and profitability (Liu, Ouzrout and Zhou, 2014).
 Social networking groups are also associated with businesses for enhance their brand and
value to attract various customer at workplace.
In addition to this, there are also several elements which considering investment on social
media which create effective results and performances at workplace. In this way, financial
investment assist to make more amount to use media although report ascertain for using different
types of social media (Scarles, 2016). Common use of social media determines their operations
in different areas across different types of segments. As results, providing incentives assist to use
common discount, giveaway and coupons at workplace. Qbic hotel determines their operations
through making some objectives for next 12 months. As results, they can easily increase their
visitors to contribute their participation towards the business goals and objectives. It will also
assist to make contribution through participating of almost 22% in total growth of the nation. It
has been found that in all over the growth, small business enterprise contribute more
participation to make effective results and performances (Gretzel, Reino and Koo, 2015).
New social media strategy
In order to make effective results and performances, globalisation and rapid change assist
to assess each customer needs and attitude which increase volume of information to analysis
competitiveness within the changing world. However, digital technology already started with
huge impact that impact to the company and its operations (Wahyudi, Utami and Arief, 2016).
Digital technology already started with huge impact that shows more people use internet to
conduct information from the external environment. It is also crucial aspect which determines
huge impact on the business and its performances. In this way, various people are using internet
to take information to dealing with various outcomes. As results, they will easily develop
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solutions for ascertain results and performances. Another crucial aspect which assist to ascertain
results and performance that helpful to make presents texts and images with enough information
to use process effectively (Tussyadiah and Inversini, 2015).
However, it is claim on traditional electronic media to face challenges of global business
which can be lead to empowerment and involvement with customer and stakeholders. World
wide web describes as consumer driven which accelerated to shifting to demonstrate information
and knowledge with developing ideas and opinion. Social networking is the most prominent and
effective social media strategy which developing position and gain competitive advantages
(Desplas and Mao, 2014). Social networking is the networking group which classified in Qbic
hotel for specific and small group for enhance rural community base at workplace. Although
social networking is the possible in different elements, such as person, workplace, hotels,
universities and many other elements. In this aspect, the cited firm can target to people through
creating social groups of different elements such as college students. Application based ideology
assist to get more customer at workplace who exchange content to make effective results and
performances. Within the hospitality industry social media assist to make chance for them to tell
story in compelling visual manner (Samsi, Jamaluddin and Abdullah, 2016). Hotel business also
using connection with guest that enable to hotels to provide them opportunities for future
outcomes and performances.
With the help of Facebook page, Qbic hotel can implement their services and outcomes
that connect people who are around them. In this various people are take place such as friends,
family, co-workers and many other people who possess similar interests (Sezgin, 2016). In
respect to expanding business operations, the hotel can connect various people to ascertain goals
and objectives. Thus, it is beneficial to attain profitability and outcomes for deliver positive value
at workplace. With contain useful information on Facebook, lengthy post can be avoided because
it distracts various people to attract towards the chosen firm. Content must be reliable and honest
which make personable to determines effective results and performances at workplace (Desplas
and Mao, 2014).
In addition to this, new social media strategy consist various hotel advantages which can
be display on different applications. Qbic hotel need to be make sure that their page has been
created in correct category with effective location so that they can easily implement new
business plan in it easily. It is also important to make sure that hold pate name is optimizing with
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relevant keywords that demonstrate which attracts customer easily (Tussyadiah and Inversini,
2015). Promotion can also offer different brands which receives discount on the products. To
keep customer active, it can be assure that regular offer incentives programs also develops for
create frequency within the business environment. Beside this, in global areas, social media is
working to make effective results and performances. To run business operations, the chosen
business need to concentrate on customer through engaging in Facebook page, content and other
conversation. As results, they will easily create effective customer base for developing market
areas (Wahyudi, Utami and Arief, 2016).
Tourism and hospitality enterprises can integrate their system and operations with
booking system of Qbic hotel on their Facebook page. Quizzes and interactive feature also draw
attention to update cover photo and it is also made interesting image n the regular basis time line
(Gretzel, Reino and Koo, 2015). In this way, people are link through electronic media which can
be driven on apps such as Instagram, you tube, multimedia tour and many other videos on
Facebook page. Twitter is the micro blogging site in which people can post up to 140
characteristics. It is used to engaging people with sharing their ideas and views to demonstrate
effective results and performance. Twitter assist to make active presence with enact to Twitter
that make findings for ascertain more opportunities to engage guest and other responds to solve
customer services issue very quickly (Scarles, 2016). In this context, Twitter can be connected to
develop business travellers through social media.
For expansion of future outcomes, Instagram is the best strategy which assist to ascertain
profitability and positive outcomes. In this aspect, various live video and photos can be share on
it by Qbic hotel which demonstrate effective feature at workplace (Liu, Ouzrout and Zhou,
2014). It is the best tool for establish effective results and performances. Instagram is huge
element in which more people can share their outcomes and performances to determines
effective results. More than 400 million people are share their views and ideas on it to make
brand and objectives at workplace. It determines various advantages which maximise
profitability and positive outcomes through engage various people. Effectiveness of such efforts
are directly create impact due to more attention towards the goals and objectives. Various people
are spend time on this social site so that it is the biggest platform on which fact can be made to
demonstrate effective results and performances (Eto, 2015).
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In addition to this, Qbic hotel can build their brand value through creative and visual
performances. In this aspect, profitability can be measure to determines creative and stunning
photography right. To create account on Instagram, the company need to choose very effective
element and process that demonstrate effective knowledge. As results, creating and engaging
content make effective results and performances (Roat, 2017). Apart from this, this social site
cover more like as compare to Facebook that demonstrate effective results and performances so
that the company will able to develop their outcomes and profits easily. It is the fantastic chance
to the company in which they can build their brand and effective results for taking positive views
from customer. As results, they will easily develop outcomes and performances. However, it is
very important because it provides several benefits to promote the products and services within
the marketplace. This app mainly used to create more popular elements at workplace. Thus,
marketing strategy develops through improvements for the business and its outcomes. There are
various elements which demonstrate importance of Instagram as follows:
Post in an instant
Everyone likes to take photos from different places
It makes interesting brand to attract customer towards the organisation
It also takes location to create effective business operations
Very simple to gain more followers
These all elements are very creative which demonstrate effective results and
performances at workplace. In this way, the company can easily attract various customer through
demonstrate various benefits. As results, profitability can be manage at workplace for ascertain
results and performances. As results, it can be articulated that Instagram is the simplest ad
enjoyable element which determines sharing and marketing of the chosen business. In addition to
this, it is very effective remarkable tool which determines brand and their values to build
innovative process of Qbic hotel (Mulindwa, 2017).
CONCLUSION
From the above report, it can be articulated that E-tourism is very effective approach
which assist to attract various customer at workplace. In this aspect, Qbic hotel chosen for this
study which determines different activities to attract potential customers within the cited firm.
Furthermore, it summarized about different concept of social media which demonstrate various
benefits and outcomes at workplace. In this aspect, the company can deal with different elements
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which determines effective results and performances. Moreover, there are different types of
social media elements which assist to get effective results and performances at workplace. For
developing outcomes and performances, report concluded benefits of different elements which
can be used at workplace. In addition to this, it recommends new social media strategy which
assist to capture whole market for developing ideas and operations at workplace. At last, it
articulated about importance of Instagram that is used to develop effective results and
performances to ascertain profitability at workplace.
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REFERENCES
Books and Journals
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Stereotypes and Crises in Asia, Africa and the Middle East. Springer.
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Quality in Kerala. Journal of Information Technology and Economic Development. 6(2) .
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Markov model-based algorithm. International Journal of Technology Management.
64(1). pp.45-63.
Mahajan, K. B., Patil, A. S. and Pawar, B. V., 2015. A New ICT based Business Model for
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Hospitality & Tourism Systems. 8(1).
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Michopoulou, E. and Buhalis, D., 2013. Information provision for challenging markets: The case
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Sezgin, E. ed., 2016. e-Consumers in the Era of New Tourism. Springer.
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APPENDIX
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Roat, O., 2017. “The medium is the
message.”
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