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Strategic Marketing for E45: Market Analysis and Objectives

   

Added on  2023-06-12

15 Pages946 Words451 Views
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Strategic Marketing
Strategic Marketing for E45: Market Analysis and Objectives_1

Contents
Introduction
Market Size and trend data
Competitors analysis
SWOT analysis
Pestle analysis
Customer analysis
Stakeholder analysis
Strategic marketing objectives for the
marketing plan
Conclusion
Strategic Marketing for E45: Market Analysis and Objectives_2

Introduction
The purpose of this presentation is to develop understanding on strategic marketing and it
discuss factors required for devising constructive strategies. In this presentation, market
audit is conducted on E45 which is a skin care brand. Based on that market audit, it focus
upon formulating marketing strategy for the brand in order to promote its operations.
Strategic Marketing for E45: Market Analysis and Objectives_3

Market Size and trend data
In United Kingdom, the skin care market is worth 2.16
billion which covers a range of products including
cosmetics, creams, hand-care, lip-care, sunscreens and
body lotions.
The skin care industry is a influential and highly growing
industry due to increasing inclination and preferences of
youngsters towards skin care products.
Strategic Marketing for E45: Market Analysis and Objectives_4

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