Strategic Marketing for E45: Market Analysis, Campaign Evaluation, and Implementation

Strategic Marketing

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Market Analysis of E45:..............................................................................................................1
Evaluation of the marketing campaign of E45:...........................................................................4
Strategic Implementation of the plan:..........................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic marketing can be defined as the efforts of the management of any organisation to
convert its potential customers into business customers and differentiate its products from the
other products in the industry. E45 is a brand of skin products manufactured by Crookes health, a
Reckitt Benckiser subsidiary headquartered in Nottingham UK. In the following report, an
attempt has been made to analyse the market condition and position of the company with the
help of factors such as market size and business environment (Sahaf, 2019). The report also aims
to evaluate the effectiveness of the current marketing campaign of the company and provide
recommendations to the management for effective engagement of its audience on digital media
platforms.
TASK
E45 is a brand of skin care products which are being produced by Crookes Healthcare, a
subsidiary company of Reckitt Benckiser. In the year 2016, E45 was regarded as one of the
highest over-the-counter selling medication which was being offered in the markets of Britain.
The health benefits of the product were left unnoticed until the year 1963 when a group of
physicians considered its medical benefits and prescribed it as a skin care treatment. The
following section includes a market analysis of the brand with respect to the market size and
impact of market forces on the business operations related to the product.
Market Analysis of E45:
An analysis of the market factors for the brand E45 includes many aspects such as the
determination of the market size of the products, competitors of the product, impact of
environmental forces on the product behaviour and demand etcetera. E45 is one of the biggest
skin-care brand in United Kingdom which makes it this analysis an essential element.
Market size of E45:
E45 is one of the best established brands in UK market when it comes to dry skin
treatment. The brand enjoys a vastly spread market segmentation and popularity. The brand
offers many products with different specifications and uses such as hand creams and lotions,
body creams and moisturisers, shower gels, foot creams etcetera. In the year 2018, the highest
selling products offered by the E45 brand was hand creams and lotions with an estimated total
5.3 million people using the product (E45 products ranked by number of users, 2019). The next
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