Marketing Plan for Easy Jet: SWOT Analysis, Objectives, Marketing Mix, and Implementation

MARKETING PLAN

Table of Content
◦ Introduction
◦ Introduction of organisation
◦ SWOT analysis
◦ Statement objectives
◦ Marketing mix
◦ How to plan can be implemented
◦ Market research
◦ KPI
◦ Conclusion
◦ References

Introduction
◦ Marketing plan can be described as a document which is
dependent on the marketing efforts of business for a
specific period of time.
◦ It consists of different types of marketing strategies,
advertising and promotional activities of the business.

Introduction of organisation
◦ Easy Jet is one of UK based organisation that was
identified in the year 1995 by Sir Stelios Haji-Ioannou. It
is considered as a low-cost airline which is operating in
different countries.
◦ It is one of organisation that is operating in domestic as
well as an international organisation that is schedule
services in around 1000 routes and also operates in more
than 30 countries.