EasyJet Marketing Plan to Improve Sales

This presentation discusses the organization EasyJet, analytical framework to analyze the macro business environment, strategies to improve sales, and effectiveness of the marketing plan. It includes background, services, market analysis, SWOT matrix, marketing objectives, strategies, implementation, KPI, and conclusion.

Suggestions and
instructions for
creating your slides
(LFBM/LFTE102)
EasyJet Marketing plan to improve sales

Some
instructions
Your slides should not be less than 10, which
indicates it could be more.
You need to share your note somewhere in the
presentation as explanation for each slide.
The task is about improving EasyJet services not
any other airline.
Please ensure you reference your work.
Note that the cover page is not part of the 10
slides.

How to add your note to your slide
On the View menu,
click
Normal.
Select the thumbnail
of the slide you want
to add notes to.
The notes pane will
appear beneath your
slide. Click where it
says Click to add
notes and type
whatever notes you'd
like to add.

Cover Page
Your name
Student ID
Module code (LFBM/
LFTE102)
Lead tutor (Dr
Emmanuel Oghosanine)
Date of submission

INTRODUCTION
• This presentation will discuss the organization easy jet and will
showcase the analytical framework to analyse the macro business
environment.
• It will also include some strategies to improve the sales and how to
implement those strategies.
• While measuring the effectiveness of the marketing plan.

Background Of The Organization Easy jet
• The company was established in 1995 march
by Stelios Hajji-Ioannou.
• The company was started so that it can
provide low fare flight in Europe.
• They received their first booking on 23rd
October.

Easy Jet Services
• They provided booking service in initial days only
via telephonic services they started to print the
booking number on aeroplanes.
• They later changed their booking style and made
their website in1998 and then the booking number
that were printed on the aeroplanes were replaced by
the web address.
• The easy jet flights does not include complimentary
meals and drinks but passengers can buy anything
they like on board which could include various
meals, gifts, gadgets etc.

Market size and trend
• Easy jet operates in market which deals with low cost airlines.
• The market has been very competitive but the company is constantly counted
in top 3 in the list of service provider.
• It is considered to be one of the best airline which provide air transfer in such
low cost.

Market analysis of EasyJet (Macro
business Environment)
POLITICAL
ECONOMICAL
SOCIAL
TECHNOLOGICAL

POLITICAL
• After the bexit effect, the
organization had to suffer
through various political
issues
• The company was based in
EU and after splitting the UK
from Europe this has changed
many business policies and
many operation style has to
be changed.
Market analysis of
EasyJet

ECONOMICAL
• Many businesses have suffered
due to this virus outbreak
including the easy jet airlines.
• The company has to shut down
3 of their bases.
• They had to face huge loss in
the lock-down period.
Market analysis of
EasyJet

Market analysis of
EasyJet
SOCIAL
• It is considered to be heavily
male oriented industry.
• The company is trying to
change this culture from past
few years to promote their
female pilots to take online
classes so that it can motivate
more girls to join this aviation
industry

Market analysis of
EasyJet
TECHNOLOGY
• They have developed a
feature on their mobile app
for visually impaired person.
• It is voice activated and was
awarded as the most user
friendly technology in
service.

SWOT Matrix of EasyJet
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

SWOT Matrix Strengths
• Brand name is easy to catch
• Low cost airline ticket
• Introduced E-tailing
• Easy jet academy ensure steady
supply of pilot and cabin crew
Weaknesses
• Additional taxes can be imposed by
government.
• Have only 2 suppliers
• Have a single type of aeroplane
models

Opportunity
• Easy jet academy can be a source of
ancillary income.
• Collaborating with various companies to
increase their market share.
Threats
• Strict aviation regulation
• Rise of cost of fuel
• Major companies entering LCC
• High bargain power of customer in LCC
SWOT Matrix

Marketing
Objectives for
EasyJet
Services
Easy jet uses SMART objectives to describe their
future goals
S -Easy Jet will boost its yearly profit by
15% in the next four years
M -Easy Jet will likely increase the budget by
15% for R&D to reduce cost.
A -the company will implement its new
strategies in the coming five years
R -Easy jet Is planning to start operation to 75
new routes in the various different places
within 2024
T - it will try to reduce its operating costs by
8% each year from 2017 to 2020

Strategies to increase
the sale of EasyJet
services • The company is using
internet to promote its
business and the
passengers who book
through internet has
been given discounts.
• The company has
launched various
program to attract the
customers.

IMPLEMENTATION OF THE PLAN
• The company should use proper channels for the marketing.
• Easy jet should use diversified platforms for increasing their marketing
effectiveness.

EFFECTIVENESS OF YOUR MARKETING
PLAN
Benchmarking
The company should have a benchmark set that
should be achieved and later it is compared to the
actual result where it is evaluated that how much it
is effective

KPI (Key performance indicator)
STABILITY:
1) The airline should show stable flight schedule
2) It is one of the most simple KPI's yet so important.
NUMBER OF TICKETS SOLD:
1) This is the key factor that will identify the number of travellers on
each days.
2) This will also help to calculate the profit earned.

Conclusion
• This presentation is detailed study of the company Easy jet which
shows how the company started its business to showcasing the macro
and micro business environment the company is operating in. it also
shows the services that is provided by the company. The presentation
also discusses about the various strategies that are being used by the
company to increase their market

References
• Bjerke, M.B. and Renger, R., 2017. Being smart about writing
SMART objectives. Evaluation and program planning.61. pp.125-
127.
• De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital
marketing strategies, online reviews and hotel performance.
International Journal of Hospitality Management.72. pp.47-55.
• GURL, E. 2017. SWOT analysis: A theoretical review.

Morgan, N.A. And et.al. 2019. Research in marketing strategy. Journal
of the Academy of Marketing Science.47(1). pp.4-29.
Stoenescu, C. and Gheorghe, C.M., 2017. Hybrid airlines–Generating
value between low-cost and traditional. In Proceedings of the
International Conference on Business Excellence (Vol. 11. No. 1. pp.
577-587).
Yusop, Z.B.M. 2018. PESTEL analysis. COMRAP 2018. p.34
CONT….

All the best