Challenges and Opportunities of Electronic Business: A Case Study of eBay Australia

Research proposal
On
Challenges and opportunities of
electronic business: A case study of
eBay Australia

Table of Contents
1.0 INTRODUCTION.....................................................................................................................1
2.0 PROJECT OBJECTIVES..........................................................................................................1
3.0 PROJECT SCOPE.....................................................................................................................1
4.0 LITERATURE REVIEW..........................................................................................................2
4.1 Describing the role of eBusiness in the contemporary business environment......................2
4.2 Evaluating the challenges faced by eBay..............................................................................2
4.3 Analyzing different strategies to leverage the opportunities available for eBusiness...........3
5.0 RESEARCH QUESTIONS.......................................................................................................4
5.1 Primary question....................................................................................................................4
5.2 Secondary questions..............................................................................................................4
6.0 RESEARCH DESIGN AND METHODOLOGY.....................................................................4
6.1 Type of the study...................................................................................................................4
6.2 Research philosophy..............................................................................................................4
6.3 Research design.....................................................................................................................5
6.4 Research approach.................................................................................................................5
6.5 Data collection.......................................................................................................................5
6.6 Sampling................................................................................................................................6
6.7 Data analysis..........................................................................................................................6
7.0 RESEARCH LIMITATIONS....................................................................................................6
8.0 TIME SCHEDULE....................................................................................................................7
9.0 CONCLUSION..........................................................................................................................8
10.0 REFERENCES........................................................................................................................9

1.0 INTRODUCTION
The e-business refers electronic businesses which deals with the use of technologies and
all the commercial transaction are completed on the basis of internet (Baršauskas, Šarapovas and
Cvilikas, 2008; Breitsohl, Khammash and Griffiths, 2010). It involves the sharing of business
information and exchange of products and services among groups of business or individuals by
electronic means (Ifinedo, 2011; Penbera, 1999). In this context, the current study includes the
analysis of challenges and opportunities of e-business with respect to eBay, Australia. For the
purpose of the study, a business research proposal has been prepared by setting up the aim and
objectives of the firm. A literature review has been done to estimate the challenges, opportunities
along with different strategies to leverage the available opportunities. At the end, an effective
time schedule has also been prepared to estimate the completion time of the study.
2.0 PROJECT OBJECTIVES
The aim and objectives of the current study are explained as follows-
Aim
To critically analyze challenges and opportunities for electronic business. A case of eBay,
Australia
The objectives of the study can be as follows-
 To assess the role of eBusiness in the contemporary business environment
 To critically evaluate the challenges faced by eBay
 To analyze different strategies to leverage the opportunities available for eBusiness
 To evaluate different ways to deal with challenges of eBay and obtain the competitive
edge in the marketplace
3.0 PROJECT SCOPE
The study is based on the e-business which is the crucial element of the current business
era because every sector of commerce is attached with online business. The online business
creates chances of cost-effective products and services to the customers. Further, it also saves the
time and efforts for the businesses as well as consumers because the availability of wide variety
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of item. Owing to this, the findings extracted from the current study are helpful for eBay itself
and other businesses operating in the eBusiness context. Also, the outcomes of the study can be
useful for those working in the field of research. By considering this, e-businesses would be able
to easily identify the challenges and opportunities so that business can grow and can create the
contacts with external parties to attain the competitive advantage.
4.0 LITERATURE REVIEW
4.1 Describing the role of eBusiness in the contemporary business environment
E-business is the critical aspect for the current businesses because all the activities and
business transactions are based on the internet by involving intranets and extranets to e-services
(Jyothi, Gousia and Arunakumari, 2015; Murtaza, Gupta and Carroll, 2004). E-business can be in
various form such as business to business, business to consumers, business to consumers,
consumer to consumer and mobile commerce (Mahadevan, 2000). In this regard, e-business has
several roles in different ways in the current business environment because the success and
failure of the business depend on the online businesses. Gupta (2014) stated that the difference
between traditional market and global market has been narrow down with the help of the
developments in the internet and other web-based technologies. Moreover, it has been done by
minimizing the business space, size and capital etc. On the other hand, Schaltegger, Lüdeke-
Freund and Hansen (2012) asserted that growth of the e-business is improving due low cost of
the computers, PC and cost-effective rate of internets. In this regard, the most of the
organizations are preferring the online business due to excessive availability of the online
customers and huge use of the online shopping. Further, it also saves the time and efforts for the
consumers due to wide variety of alternatives. Therefore, the use of e-business has been
increased in wide range because all the business transactions of contemporary environment are
affected by the electronic means which are operated by internet. It provides a facility of cost
effectiveness as well as major attraction to increase number of customers.
4.2 Evaluating the challenges faced by eBay
The e-businesses are operated through wireless and wired based internets which leads
plenty of challenges and issues for the growth of the business (Schuler, Jackson and Tarique,
2011; Shukla, 2016). stated that it is crucial task for the online businesses to attract and retaining
customers because they always rely on the brand and user experiences. However, Shukla (2016)
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