How to build a great digital business

Digital Business
Answer 1:

EBAY
It has been observed that eBay focuses on using their site to attain growth in the
competitive business world. EBay has designed vertical formats such as Classifieds, Fashion,
Daily deals and Electronics. Mainly, eBay considered “Growth Strategy” that helped to
improve the experience by maintaining trust and safety and also by extending the product
assistance into the new formats, categories and also by fulfilling innovative pricing and buyer
retention strategies. By considering this activity, the company has grabbed the attention of
customers as it is convenient for them to purchase the products. The company also
emphasized on improving the payment option on their site by considering PayPal as a
partner. The payment option part of their site as improved credibility and trust among
customers and due to this the overall sales has been enhanced (Chaffey & Ellis-Chadwick,
2019). On the site, EBay also provided a small column “HELP” from which customers can
easily resolve their queries. The “Help column” on their site is available through which
customers can easily provide feedback and can also take information which is needed.
Search Marketing is also one of the approaches which are considered by the company to
fulfil its aim to influence the day to day online experience of the customers. If customers
search for “low cost hair curlers” then EBay features its results with the help of their site.
Also, SEC Filing notes is one of the options considered by the company through which
“customers and merchants can use their sites to sell goods” (Chaffey & Ellis-Chadwick,
2019). This has enhanced the range of products on the sites which has directly attracted the
customers towards their site. So, it can be said that in this way EBay uses various factors of
their site to emphasize on actions and this due to this the company has attained large market
share among the competitors.
Answer 2:
The director “Jooman Park” said that “We are proud that how company has come in the past
15 years and has positively affected the lives of the Australians. There are over 8 million
people who are interacting with the company in each month. It is examined that eBay
changed the scenario in terms of retailing in Australia. The company considered the
approaches to improve the performance. Firstly, eBay emphasized on category growth in
which the quantity and categories within the market is enhanced. For instance: Art, Books
and Antiques. Secondly, the company also considered formats for interaction. In relation to
format, eBay considered traditional format auction listings and now it also considered “Buy-
it –now” fixed price format. The fixed price format considered by the company has helped in
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