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Organisational Strategy of John Lewis UK Company

Students will assess the strategic situation of a group of businesses covering both individual business situations and opportunities for working with other businesses within a group.

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Added on  2023-01-12

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This presentation discusses the strategy positioning and future strategy options of John Lewis UK Company. It focuses on online presence, qualitative services, employee performance improvement, and future strategies for brand image enhancement and customer satisfaction.

Organisational Strategy of John Lewis UK Company

Students will assess the strategic situation of a group of businesses covering both individual business situations and opportunities for working with other businesses within a group.

   Added on 2023-01-12

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ORGANISATIONAL
STRATEGY OF
JOHN LEWIS UK
COMPANY
Organisational Strategy of John Lewis UK Company_1
TABLE OF CONTENT
Introduction
Strategy positioning of John Lewis
Future strategy option for John Lewis
Possible future strategies of john Lewis
References
Organisational Strategy of John Lewis UK Company_2
INTRODUCTION
Strategy positioning is a process by which
company distinguish itself from other competitors
in the market by use innovative technique to
market products, deliver services and perform
various operation of business. This presentation is
about John Lewis positioning strategy to take
competitive advantages.
Organisational Strategy of John Lewis UK Company_3
STRATEGY POSITIONING OF JOHN
LEWIS
Online presence and partnership: John Lewis has effective positioning its
strategy through partnership and increasing its presence in online sites such as
Waitrose.com. Online presence has increase sales of company to 21% that is
higher than other years.
Focus on qualitative services: John Lewis has planned to focus on quality of
products and services by continuously launching new and innovative products.
Organisational Strategy of John Lewis UK Company_4

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