eBay E-Commerce and Its Application in Australia

eBay E-COMMERCE AND ITS APPLICATION
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Table of Contents
Introduction......................................................................................................................................3
Company background......................................................................................................................3
E-commerce business strategy models:...........................................................................................4
Application in Australia...................................................................................................................6
SWOT analysis............................................................................................................................7
The way E-Bay operates its e-business...........................................................................................8
Current E-commerce market environment in Australia:.................................................................9
Porter's five forces.......................................................................................................................9
Impact of the macro environment of Australia on eBay's application...........................................10
Pestle analysis............................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................13
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Introduction
The E-Commerce business needs the appropriate application of theoretical and practical
knowledge, which help in developing the business models more appropriate and increase the
capacity of the organisation. Therefore; to understand the application of e-commerce business
strategies the organisation eBay E-Commerce which is one of the most successful e-Commerce
business in Australia will be analysed and evaluated in this report. The use of information
technology and appropriate ideas which is the main reason behind the current success of e-bay
will be described in this study.
Company background
In the year 1999, eBay has introduced The E-Commerce business in Australia, the United
Kingdom, and Germany. This organisation is an online retailer and one of the most famous e-
commerce Organisation in all over Australia. The organisation has bought the half.com. After
that, the organisation is associated with the application programming interface for developing
their custom interference and introducing a unique functionality (Bocken, 2017). Following that
in the year of 2001 the eBay store which is mainly customised online business has introduced by
this organisation. Except for the online store the organisation also have online auctions. In
addition to that, the organisation eBay has introduced different GST depending on the type of
seller. For the private sector, 10 % GST is introduced as per the monthly invoice. But the
business seller did not have to pay any GST over the fees. But the business seller needs to have a
valid Australian business number which is already registered for GST (Chang et al. 2017).
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After all, the E-Commerce business eBay able to develop a strong market within Australia by
providing the best quality of information Technology application for buying to paying the bill.
This process has helped eBay in enlarging the market which is also currently working in
connecting various regions of Europe, the United States and the Asia Pacific.
E-commerce business strategy models:
In the current internet age, doing business and reaching customers has become easy. As the
internet has evolved, new types of e-commerce strategies and models have started taking place
(Mangiaracina et al. 2015). There are a number of e-commerce business strategy models that an
organisation can take into consideration by any organisation. Some of it is as follows:
 Consumer to Consumer (C2C)
 Business to the government (B2G)
 Government to Business (G2B)
 Consumer to Business (C2B)
 Government to Citizen (G2C)
 Business to Business (B2B)
 Business to Consumer (B2C)
However, it is important to note these seven types of e-business strategy models are categorised
into two main sections-B2B and B2C. Most of the organisations across the globe are using either
the B2B or B2C models for reaching customers and improving their business performance.
B2C: According to Chaffey (2015), the B2C business model is adopted by organisations to sell
products directly to the customers with the help of their website, mobile application or through
an online marketplace.
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