logo

Marketing Management and Digital Communications Assignment

   

Added on  2020-05-28

18 Pages4458 Words63 Views
Running Head: Marketing Management & Digital CommunicationE-BAY AUSTRALIAMarketing Management& Digital Communication

Marketing & Digital CommunicationsP a g e | 1

Marketing & Digital CommunicationsP a g e | 2Executive SummaryE-Bay is the 9th largest internet company in the world which facilitates transaction between buyers and sellers on its platform. The company was initially started as a company which used was used to buy and sell the used products, but with the advancement in the technology and growth in the e-commerce landscape the company started offering new products to its customers. E-Bay Australia has a target demographic in the age range of 16-60, and due to wide adoption of internet in Australia, marketing promotion on the digital platforms is more efficient and effective. Further with the smartphone penetration targeting to the consumers on the go has become easy and E-Bay is using the advantages of mobile marketing to promote its products to its audience. High targeted content is distributed to the consumers and the company relies heavily on the concept of remarketing on the digital platforms. The value chain analysis shows that E-Bay is perceived as a reliable platform when one looks to go online for shopping. Internet population in Australia is 80% which is a good advantage for E-Bay to promote its product.

Marketing & Digital CommunicationsP a g e | 3Table of ContentBrief Background...................................................................................................................................4Research Methods.................................................................................................................................5Primary Data Collection.....................................................................................................................5Secondary Research Methods...........................................................................................................6Current Value Analysis...........................................................................................................................7Value Chain Analysis..........................................................................................................................7Primary Activities...............................................................................................................................8Inbound Logistics...........................................................................................................................8Operations.....................................................................................................................................8Outbound Logistics........................................................................................................................9Marketing & Sales..........................................................................................................................9Service...........................................................................................................................................9Support Activities..............................................................................................................................9Firm Infrastructure......................................................................................................................10HR Management..........................................................................................................................10Technology Development............................................................................................................10Procurement................................................................................................................................10Marketing Promotional Plan................................................................................................................10Marketing Objectives.......................................................................................................................11Marketing Communication Mix.......................................................................................................11

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
E-marketing - Assignment Sample
|15
|3434
|79

E-Business Applications Question Answer 2022
|5
|1073
|16

Marketing and Management
|17
|3698
|482

Marketing Strategy for Amazon Australia
|12
|2622
|269

Innovation Strategy at Amazon
|13
|3235
|38

E-commerce: Importance, Development, and Technology
|9
|2544
|94