Evaluation of complexities in leading and managing people in Ebay

Leadership and
management, theory and
practice

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Research about Ebay....................................................................................................................1
TASK 2............................................................................................................................................1
Trait theory of leadership:............................................................................................................1
TASK 3............................................................................................................................................2
Role of leadership in managing people........................................................................................2
TASK 4............................................................................................................................................3
Reflection of own experience of leadership.................................................................................3
CONCLUSION ...............................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Leadership refers to a process of influencing others for attainment of group goals and
objectives. This helps to provide direction to employees and team members which helps to attain
success of team (Armstrong and Taylor, 2020). Leaders plays various roles in an organisation as
it helps to provide direction to employees, motivate them and inspire them and communicate
with them in order to provide solution to their problems. This project report include discussion
about research of company and identification of theories and model to be included in leadership
and management. It critically analyse role of leader in an organisation and also refection of an
individual from their own experience.
TASK 1
Research about Ebay
Ebay Inc. is one of American organisation based on San Jose, California providing their business
at international in e-commerce. This enterprise is offering business to consumer and consumer
to consumer sales. Ebay is introduced in the year 1995 by Pierre Omidyar in U.S. Company has
expanded their business in around 32 countries in different parts of world (Day and Liu, 2018).
This is one of successful organisation in dot-com and their business is manage through their
websites. This website is related to online auction and shopping through which customers and
business can buy as well as sell variety of products ad service. Company made this website free
for buyer and charge fees from sellers in order to listing items after free listing of limited
numbers of items. Company also change fees from business after their listing items are sold on
websites. This enterprise is not only selling original auction of style but also expanded and
evolved in order to includes buy it now method of shopping, classified online advertisement,
shopping with universal code product, ISBN, SKU numbers, online trading of event ticket and
many more. This organisation has also sold online money transfers as their service.
TASK 2
Trait theory of leadership:
Trait theory of leadership is one of theory which is based on different characteristics of various
leaders which include both successful as well as unsuccessful leaders and used to forecast
effectiveness of leadership (Dhar, 2016). In this, resulting trait list are compared to other
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