Ecological Sustainability of Ribs and Burger Assignment

Ecological Sustainability of Ribs and Burger 1
Ecological Sustainability of Ribs and Burger Restaurant
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Ecological Sustainability of Ribs and Burger 2
EXECUTIVE SUMMARY
Environmental sustainability is one most crucial challenge in most restaurants in
Australia. Brundtland report encouraged the concept of a sustainable environment for the better
development of businesses. The Hospitality industry like Ribs and Burgers restaurants has
engaged in efforts like corporate social responsibilities and sustainability initiatives that are
directed towards balancing the needs of people and their customers. It has offered innovative
methods and structures for effective practices.
This report offers a summarized overview of environmental sustainability practices of
Ribs and Burger. The report uses triple bottom line approach to examine how ecological
sustainability has impacted its operations both social, economic and political. It also gives a brief
look at ethical issues and customers’ satisfaction. Customers are concerned about their choices of
food regarding environmental impact. The report is about research conducted on the Ribs and
Burger Restaurant in Sydney. Using a semi-structured interview method, fifteen restaurateurs
and chefs who are known by food media magazine as veterans in environmental sustainability
were interviewed.
Table of Contents

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EXECUTIVE SUMMARY.................................................................................................................................2
Introduction.................................................................................................................................................4
Literature Review........................................................................................................................................5
Ecological sustainability...............................................................................................................................7
Competitive edge....................................................................................................................................8
Energy......................................................................................................................................................9
Indicators.................................................................................................................................................9
Water.....................................................................................................................................................10
Food.......................................................................................................................................................10
Education...............................................................................................................................................11
Methodology.............................................................................................................................................12
Description of the Business.......................................................................................................................13
Audit Findings............................................................................................................................................13
Energy reduction...................................................................................................................................13
Efficient water usage.............................................................................................................................15
Social sustainability...............................................................................................................................15
Ethics.....................................................................................................................................................16
Recommendations.....................................................................................................................................16
Conclusion.................................................................................................................................................18
References.................................................................................................................................................19

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Introduction
Environmental sustainability report entails climate change, renewable energies, water
resource management, and other environment influencing factors. The restaurants have
significant economic, ecological and social impacts hence the choice for the topic of research.
The concept of environmental sustainability in many restaurants in Australia has been
fundamental to tourism attraction both local and international. Chef Simon Beaton anticipates the
future significant food service delivery trend would focus on "sustainable and responsible local
practices” by implementing green restaurant strategies (Saarinen, 2013, pp.1-17). Through
engaging in sustainability initiatives, restaurateurs offer a potential pathway to educate
consumers and the public in general on how they can contribute towards sustainability while
enjoying ‘eating out' at Ribs and Burger restaurant. However, there is a limited discussion on
how restaurateurs can add to strengthening broader sustainability efforts (Moskwa, Higgins-
Desbiolles and Gifford 2015 pp126-145).
Recognizing that very little is known about environmental sustainability in Ribs and
Burger, a research was conducted to analyze its impact on the restaurant. In the interview some
of the questions formulated were; what does the term environmental sustainability of the
restaurant mean to them? This part of the report will offer an introduction defining sustainability
in an overall view, how it is implemented in the hospitality industry encompassing restaurants,
and issues that arise while implementing sustainability strategies. It is essential for Ribs and
Burgers restaurant stakeholders to move beyond the current initiatives and consider similar ways
of doing business, eating and living (Moskwa, Higgins-Desbiolles, and Gifford 2015 pp126-

Ecological Sustainability of Ribs and Burger 5
145). The idea of sustainability encompasses these three aspects: ecological protection, social
equity, and economic welfare.
This report highlights five fundamental principles of sustainability; comprehensive
planning and strategy formulation which incorporates financial, ecological and social factors.
The other factor emphasizes the significance of sustaining essential ecological processes and the
essence of safeguarding natural biodiversity together with human heritage (Bohdanowicz, 2005,
pp.188-204). Also, for environmental sustainability, there is the need for continued
advancements to ensure that resources are not depleted hence sustaining throughout the process
of production. The protection of the environment from degradation that may occur due to
overexploitation is meant to avail the same resources for future generations.
Literature Review
Sustainable restaurant practice is perceived as a response to many issues affecting
restaurateurs which are local economic benefits, environmental protection, corporate social
responsibility, and ethical behaviors (Berke, and Conroy, 2000, pp.21-33). These challenges,
when critically evaluated they are likely to change the existing restaurant business practices. For
example, how best the restaurants are capable of changing for sustainability and how they take
their responsibilities to each of the sustainability indicators at the same time managing economic
gains. Restaurants mostly are committed to adding value and strengthen on the general public's
appetite for locally-produced food. The method is firmly based on a discourse of sustainable
development to promote better benefits to the local economy through encouraging a reliable,
sustainable cooperation system between the farmers who produce foods, restaurants and the food
sector industry (Byrd, 2007, pp.6-13). A proper relationship that exists between the restaurants

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with the local food producers’ positively useful for real environmental sustainability through
reducing food absorption in the food distribution chain.
However, there are many possible hindrances in implementing sustainable restaurant
practices from the existing production and distribution chain system regarding cost-efficiency
matters and satisfying the needs of a customer various menus option that exists in a restaurant.
For example, prominent restaurants and hotel chains are likely to import cheaper food products
from other countries (Byrd, 2007, pp.6-13). Therefore, it is essential to know the balance of
different goals in a restaurant in making decisions that benefits all the stakeholders equally and
giving better profits.
Regardless of efforts of many restaurant owners, environmental sustainability practice is
often not a priority for the restaurant sector (Berke, 2002, pp.21-36). In reality, it is a challenging
task for restaurateurs to implement various ecological methods due to the influences of other
barriers, for example, the lack of food waste management facilities and cost limitations (Heller,
and Keoleian, 2003, pp.1007-1041). For the best outcomes, it is essential to examine how
restaurateurs address critical barriers found between the expected results and performance levels
about various types of environmental management practices. This discusses a closer examination
of restaurateurs' value judgment approach in evaluating alternative priority to different
environmentally sustainable options while dealing with the barriers. The social aspects of
sustainability in restaurants and cafes are arguably more complicated than the other two
elements.
Initially, the social aspects of sustainability in the hospitality sector were visible regarding
corporate social responsibility (CSR) which would see profitable businesses giving charitable

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contributions to their communities to support community thriving- for example, helping local
sporting clubs and events (Epstein and Buhovac, 2014, pp.54-86). Recently, however, CSR
initiatives have explicitly focused on the food sector, aiding food equity and justice in food
initiatives both at home and in the developing world (Saeidi et al., 2015, pp.341-350). As a
recent Guardian article puts it, ethical dining initiatives can bridge the gap between those at the
table and those on the street (Kim, Higgins-Desbiolles and Wijesinghe, 2015 pp.1-4). In more
recent times, social enterprises have grown in the restaurant sector, and we now find cafes and
restaurants using the café space for training and skills development for the disadvantaged and
marginalized-youth, refugees, long-term unemployed, disabled people (Kim, Higgins-Desbiolles
and Wijesinghe, 2015 pp.1-4). Also evident in recent times is the use of the workers' cooperative
model to focus on delivering opportunities for workers to enjoy reliable, equitable and
flourishing workspaces that see them in control of their futures through workplace control
(Higgins-Desbiolles 2012, pp.23-71). Creative utilization of the potential of the hotel industry as
a social space is evident. However, the main hindrance is ensuring the hotels offer quality
services while endeavoring at achieving their economic goals.
Ecological sustainability
The complications made by the globalized economy are followed by fast growth of
population in Australia that drives natural resources, food consumption and energy to
unpredictable levels. Increase in consumption and growth of population strains the environment
making consumers aware of their collective effects. Sustainability refers to an attained state or
given of circumstances that remain over a given period (Maclaren, 2017, pp.354-380). Increased
efficiency in the use of natural resources use and reducing production of wastes and pollution are

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quantitative indicators of development towards sustainability. This indicator is used in business
enterprises like Ribs and Burger restaurant.
Competitive edge
Small and medium businesses form the majority of enterprises of the hotel industry. They
have not initially involved in sustainable business practices because of stakeholders beliefs,
conflicting opinions on environmental sustainability, the high cost of establishing ecological
management teams, and inadequacy of fiscal encouragement to buy highly-efficient tools
(Bubna-Lithic and de Leeuw, 2015, pp.345-365). Water efficiency, Waste management, and
energy efficiency are fundamental to environmental areas associated with sustainability in the
restaurant industry (Bubna-Lithic and de Leeuw, 2015, pp.345-365). The hotel managers believe
that fiscal motivation would encourage them to raise their ecological management endeavors.
Considerable limits to ecological sustainability are high cost, lack of time, and government
regulations. Consumers affect business practices (Biley et al., 2007, pp.46-67). Active
management in any restaurants deals with and considers environmental values among workers.
The company core values and mission statement affects the development of the firm.
Competitive advantage does not remain the same. Businesses must maintain evaluating and be
responding to consumers’ needs by ensuring that changes are communicated to employees.
Competitive advantage is a business rule which gives organisations to adapt to environmental
problems affecting its operation (Welford, 2016, p.34). The strength relies on the internal culture
of an organisation and the social influences which characterise the ability to control the firms’
economic and environmental behaviour (Hall, 2008, pp118-276). Alternatives listed about
employee commitment, materials efficiency and the forecast made about future controls all affect
organisation's competitive edge. Effective alternatives and sure forecast raise the efficiency and

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long-term sustainability of the operation. An enterprise can grow past others in the same
operational sector through employing methods and approaches (Hall, 2008, pp118-276) which
expand economic gains and develop a sustainable competitive edge. Competition edge also
needs shareholders and the organisation management to set aside finances and distribute goods
and services more effectively than their counterparts (Barney, 2012, pp.3-6) the quest of
competitive advantage, therefore, inspires sustainable achievement. An enterprise can increase
its competition advantage through involving in community outreach and education.
Contemporary research indicate that customers have preference for ‘green' products as opposed
to the conventional ones (Carrete et al., 2012, pp.470-481). Thus, organisations which create
consumer awareness of the ‘green' aspects of their products or their activities are likely to expand
their competitive gain. Ribs and Burger hotels can acquire competitive gain by making
employees engage in their restaurant's environmental efforts.
Energy
The restaurant industry in Australia is leading electricity consumer in the retail section of
service industry (Betz, Buchli, Gobel and Muller, 2015, pp.218-226). Energy consumed in
business and industrial setups in Sidney attributes to 45% of industrial emissions of greenhouse
gases (GHG) associated to worldwide climate alteration (Gao et al., p.68). Practicing better
efficient method of energy consumption and water use efficiency can save shareholders'
utilisation and reduce the emission of gases. Restaurants mostly consume seven times more
energy compared to other business structures and ten times higher power in the kitchen than in
the rest of the departments (Swan and Ugursal, 2009, pp.1819-1835).

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Indicators
Indicators are features that were analyzed in assessing development towards a target set
(Kates, Paris and Leiserowitz, 2005, pp.8-21). Restaurants require creating standardized
indicators to indicate progress towards attaining sustainability result (Shime and MacLaren,
2015, pp.589-590). Development advancing these set targets is what is termed our sustainable
development. Restaurant organisation works of literature define this index as it evaluates the
progress of every restaurant from an individual perspective (Evangelista, 2014, pp.780-900). A
standardized barometer set will give restaurants with a similar method of analyzing sustainable
techniques. The other indicators listed in the works of literature, like corporate social
responsibility (CSR), construction and design (C & D), site choice of furniture and fittings of
them need to be analyzed.
Water
Structuring of low-flow schedules in a restaurant's cooking area and resting rooms will
reduce the bill of water on the monthly basis (Freeman, 2011, pp.12-32). Restaurants consume an
average of 10,000 liters per day of rain (Hu, Parsa and Self, 2010, pp.344-362). Aerators are
installations that reduce water wastage by incorporating air into the water stream, therefore
significantly cutting down water flow and use.
Food
Restaurateurs perceive food as components they cook, serve and dispose of the
remaining. They can change which the food to be prepared, influence farming outcomes, food
wastage, and the environmental impact of food generation. Indirect influences impacted includes

Ecological Sustainability of Ribs and Burger 11
resource origin, agricultural itself and harvesting methods practiced, and the packaging and
distribution of products (Heller and Keoleian, 2003), pp82-113). Issuing of the seasonal menu an
away through which restaurants advocate high quality of foods and decrease enhancing
seasonality in the list is restaurants' communications values they place on high-quality of food
and environmental management (Schonfeld, 2012, pp.34-56). Restaurants require the continuous
supply of high-quality items to sustain quality service delivery and satisfaction to their
customers.
Education
Creating client awareness about sustainability techniques can drive them to search for
such methods whenever they visit the hotels, consequently motivating hotels to implement the
strategies. In 2010, 56 percent of grownup people were more likely to visit a hotel that provides
naturally produced, or environmentally promoting foods (Reutter, Lant, Reynolds and Lane,
2017, pp.506-514). Comprehending the patron demographics is vital. Some of them tend to pay
more to buy products with a lower adverse environmental effect whereas others do not (Hu et al.,
2010, pp.756-758). Both prepared and unwilling groups would prefer to patronize an
ecologically responsible hotel over a traditional one (Hu et al., 2010, pp.756-758). Information
cards, menu items, and displays in the windows assist in informing patrons about a restaurant's
ecological enhancement efforts. Increased market and possibility for more sales motivate
business owners to contribute to more ecologically viable practices. Hu et al. (2010, pp.756-758)
highlight the growing prevalence of accreditations, such as those offered by the Green Restaurant
Association (GRA), as ways of committing sustainability to businesses. Certifications of the
hotel practices are gaining attention as a result of an advancing concern from the public on
ecological and social influences of the hospitality sector. Nevertheless, the lack of conventional

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standards and implementation agencies in the accreditation process may cause confusion and
reduced credibility in case a hotel puts forth a claim of adhering to environmentally sustainable
practices. Indicators provide guidelines for the accreditation process, therefore, bridging the
standardization gap that may arise due to in availability of conventional parameters for
accreditation.
Methodology
In the review process, critical parts of sustainability in Ribs and Burger restaurant were
identified, and they included; energy, water, waste, and food prominently feature in the
restaurant's sustainability efforts. The indicator index as elaborated by Tanguay et al. (2010,
pp.407-418) was applied to each of the four indicator areas. Then employees of the restaurant of
Ribs and Burger restaurant were interviewed. Using the data from the interviews, it was
identified that related challenges to the four indicator areas. Existing information from the
National Restaurant Association and the Green Restaurant Association for Businesses were used
to confirm the environmental and economic impacts of restaurants (Reutter, Lant, Reynolds, and
Lane, 2017, pp.506-514). A series of semi-structured interview queries whose objectives were to
get the social behaviour of the hotel in its location, its known effect to the environment,
economy, cost of operation, the strategy of the restaurant and social impact of the restaurant. The
report developed mathematical assessment method to aid restaurant to recognize whether the
standards set are attainable or not. In case it does not meet the established standards it shows the
restaurants’ operational constraints. These constraints are based on pieces of information
gathered and finally to consult with the restaurant on possible solutions of the barriers. Fifteen
Ribs and Burger staffs participated in the interviews. The responses to the discussions were

Ecological Sustainability of Ribs and Burger 13
categorized into the restaurant chefs and the management. To determine the efficiency in
operation.
Description of the Business
Ribs and Burgers is a famous hotel in Stanhope Australia, famous for a burger across the
continent. It offers a variety of ribs & burgers which are prepared from slow-simmered ribs for
eight hours to the extent the stake is cooked in its juices obtaining a robust natural flavour. It can
be served along with tasty chips, fresh salad, onion rings and sauces on the plate (Mair, Sumner
and Rotteau, 2008, pp.379-405). A meal at Ribs & Burgers is like stepping back in time, to a
restaurant started by a local butcher who desired implement all the cooking advice he had
learned in life. The hotel supports local farming as it provides them with the market for their
produce. Furthermore, the restaurant is socially conscious through sponsoring community groups
and coming to the aid of the less advantaged in the society.
Audit Findings
Ribs and Burger restaurant is the sustainable market which has a mission statement and
management supporting the sustainability of the restaurant practice. Some of the findings we
noted in the research are
Energy reduction
It was pointed out that the restaurant as some ways in which it reduces its energy
consumption. The design of the restaurant building is built in a fit way to reduce energy
consumed. It is developing a new energy efficiency standard that results in low energy
consumption. The structure is made use of recycling materials and real materials with little-

Ecological Sustainability of Ribs and Burger 14
embodied energy (Döscher et al., 2014, pp.2951-2956). It is fitted with passive solar heating
types of equipment such as solar panels that help to cool and heat water used in living rooms
which is a less expensive method of heating or cooling water. The restaurant also used led
lighting systems that are energy efficient. In the kitchen fittings the restaurant as installed
cookers and electronics that do not consume a lot of energy during their operations.
Zero Waste
An approximate of 100,000 tonnes of commercially produced food every year is wasted
in South Australia by the hospitality industry and other enterprises. Of his enormous waste, only
6000 tonnes is recycled or utilized in energy generation. Poor disposal of food wastes can end up
in the landfill where it gets heaped and upon fermentation produces methane gas. Methane gas is
a greenhouse gas which 21 times more dangerous than carbon dioxide (Gao et al., 2016, p.68).
To address the issue, the restaurant as initiated a concept to its staff to work towards zero waste.
This concept is derived from the principle naturally available in the closed method where nothing
is wasted. Therefore, every item in the service delivery service is effectively utilised. This is
incorporated into the rethink, reduce, reuse and recycle (Epstein and Buhovac, 2014, pp.54-86).
This is applied in every aspect of the restaurant operation. Food supply begins at production
where it is also linking transportation, producing or processing, dispatching, buying, consuming
and finally waste. This process helps the restaurant to reduce its use of resources. In reduction
part it shows the planning methods that help to reduce food wastes, reducing the distance of food
transportation through sourcing available and near sources by buying from local producers
(Edwin, Diego, Jorge, and Edwin, 2016, pp.27-35). Reducing the package cost, use of chemicals
that are friendly in the restaurant helps in environmental sustainability. Recycling of every stuff
that not in the usage of the restaurant such as the cartoons of eggs, plastic paper bags, and

Ecological Sustainability of Ribs and Burger 15
containers, bottles, cans, batteries, metals, and cardboard (Dou et al., 2016, pp.19-26). This
creates not only a clean and better environment but also reduces the cost of removing wastage
services. Other food wastes are collected to manure use to enrich soils. In Reuse, techniques need
less energy where encourages reusing some waste like products like cans, for other multi-
purpose like storing water.
Efficient water usage
Water is an essential commodity for sustaining life on planet earth as stated by Fry (2008,
pp.264-278) hence its availability clean water is imperative. Apart from its accessibility,
planning, distribution and its management will reduce wastage and encourage proper usage
(Pullman, Maloni and Carter, 2009, pp.38-54). Additionally, smooth running of a restaurant will
primarily depend on enough water for both preparing food and keeping the place tidy to attract
customer, ensuring their safety and adhering to the standards set by authorities. To ensure there
is clean and enough water in restaurants and hotels, there is recollection and filtering of rainwater
and recycling of sewage water for use. Efficient water usage can also be achieved by installing a
double flush toilet and minimizing inappropriate water usage by ensuring water taps are tightly
closed. Furthermore, water wastage can be cut down through reducing splashing by fitting low -
flow valves on water taps, avoid rinsing of utensils or food substance of running tap or using a
half-filled sink in the cleaning of tools. While using a dishwasher, it should be filled to the brim
and close the valve to avoid flow. Also, changing taps to single levers as the desired temperature
balance is more manageable.

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Social sustainability
The social part of the restaurant's sustainability is typically charitable assistant it gives to
the society as part of its corporate social responsibility (Neff, Spike and Truant, 2015, p.6). This
includes sponsoring sports clubs aiming at community development initiatives. These initiatives
rely on the guidance of Solicitors Regulation Authority (SRA) which foster societal interaction,
fair treatment of individuals, healthy nutrition and conducting their business in a responsible
manner (Budeanu, 2007, pp.499-508).
Community involvement is termed as giving and supporting, hiring of local people to
work in the restaurant and mostly relying on the community to have a better social network for
its business operation and service delivery (Epstein and Buhovac, 2014, pp.54-86). In this case,
the restaurant engages in social programs and welfares through offering hospitality training
programs.
Treating people reasonably implies giving decent actions to its employees, suppliers, and
customers at large (Brain, 2005, pp.217-237). The restaurant as created a better working
environment for its staff, offering better services to its customers and ensuring that their
suppliers are paid in time (Goodman, Goodman and Redclift, 2009, pp.342-356). This includes
giving formal contacts to workers, having codes of conduct, providing staff with free meals on a
daily basis and hiring people with disabilities.
Ethics
All employees must adhere to the code of ethics as outlined by the restaurant. Employees
are supposed to be trustworthy and respectable while on duty (Markman et al., 2016, pp.673-

Ecological Sustainability of Ribs and Burger 17
694). This helps in business growth by encouraging more customers to come to the restaurant
and get a taste of their services.
Recommendations
With an increased number of people eating from restaurants and raised awareness on
what people eat due to increased non-communicable diseases, the hotel should be in the forefront
in ensuring its customers have health foods which do not endanger their health. Further, the
restaurant management should provide helpful information to clients on ways of choosing food
combination that appropriately meets their dietary needs to keep in check the ever-increasing
global diseases that result from poor eating habits. Moreover, this initiative will have the far-
reaching positive impact on the country’s economy. That is promoting a healthy community
hence reducing the funds set aside by the nation for health promotion.
Also, environmental sustainability being a significant factor in every business organization and
consumers getting concerned about their food selections, supporting faithful suppliers, and
initiating sustainable food supplies is vital. Restaurants have been challenged to consider other
opportunities for controlling resources to meet the demands of the market (Goodman, 2011,
pp.242-257). These opportunities are based on sustainable practices to develop food tourism
industry. In the case of Ribs and Burgers, the restaurant is committed to providing improved
services to all its stakeholders to sustain the economic environment. Currently, environmental
sustainability is a challenge to many restaurants in Australia. In spite of many restaurateurs'
strong commitment to an individual vision for implementing the main pillars of ecological
sustainability, still, it is challenging to undertake the task for restaurant operators. There needs to
be created a balance between the desired economic profits, environmental protection, and social

Ecological Sustainability of Ribs and Burger 18
responsibility while delivering quality services that could even provide a competitive edge
among other businesses. This report gives an in-depth analysis of how restaurants can survive
ecological sustainability through considering the facts and reasons contained in the findings of
this manuscript. Recommendations are that restaurants and relevant authorities should formulate
proper regulations and guidelines that will aid the proper accreditation of the hotels and
restaurants regarding adherence to ecological sustainability. Stringent measures should be put in
place to enhance proper waste management by the hospitality and tourism sector as well as
impose penalties for the violators to for effective environmental conservation. Closer supervision
and periodical assessments of the restaurant’s activities by the government agencies will be
appropriate to ensure all the restaurateurs observe environmental conservation regulations.
Conclusion
In summary, the research conducted gave an insight into various ways that can be
implemented to enhance environmental sustainability. Furthermore, this report on how the
restaurants can foster ecological conservation facilitates the recognition of the fact that every
business has a role to play in this course. The ribs and Burger hotel has made great strides by
adopting various environmental management practices which have in part profited it a good
name and increased its sales as well as profits across the world. The corporate social
responsibility as highlighted above is key to the success of any business within a variety of
locations and environments. The restaurants should further increase environmental sustainability
awareness in the societies of their site to boost their efforts of conserving the environment. Waste
recycling should be extended to the society’s members for a consolidated endeavor to the grand
course of preserving the environment for future generations. A conserved climate provides
healthy conditions to the organization improving their living conditions. Therefore,

Ecological Sustainability of Ribs and Burger 19
environmental sustainability is an area that every individual should participate in and ensure
success is achieved.

Ecological Sustainability of Ribs and Burger 20
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