E-commerce Industry: Case Study of Amazon

Ecommerce Amazon

Table of Contents
INTRODUCTION...........................................................................................................................1
Question 1........................................................................................................................................1
Selection of an industry along with rationale.........................................................................1
Selection of One real world organisation together with rationale..........................................2
Brief Description of the chosen company..............................................................................2
Question 2........................................................................................................................................2
Organisational Structure of Amazon......................................................................................2
Functional business units of company ..................................................................................2
Question 3........................................................................................................................................4
Differences between tactical, strategic and operational data..................................................4
Link of Operational, Tactical and Strategic Levels to hierarchy of business units................4
Question 4........................................................................................................................................6
Operational database and CRM technologies.........................................................................6
Data mining, data analytics and data warehousing................................................................6
Cloud based and out-sourced data management services and platforms...............................7
Mobile and web based access to platforms............................................................................7
Question 5........................................................................................................................................7
PELS considerations for Amazon..........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
E-commerce can be referred to as the platform whereby the trading business operations
are carried out by way of the usage of internet. It includes commercial transactions
encompassing exchange of data. In other words, it can be said that e-commerce is the simple
process of purchase and sale of products as well as services via the utilisation of data and is
commonly linked to online shopping. E-commerce is a sector that encompasses a number of
forms of businesses ranging from consumer based retail sites to business exchange trading goods
and services between corporations.
The present project is based upon the case study of Amazon which is one of the most
renowned and well reputed e-commerce companies, having its headquarters situated in Seattle,
Washington, USA. The report consists of products and services offered by entity. Also, it
includes the operational structure and functional units of the company. Further, it includes
information about operational, tactical and strategic data. In addition to this, Professional, Ethical
and Legal considerations that need to be taken into consideration by a company are also included
in the report.
Question 1
Selection of an industry along with rationale
E-commerce industry has been selected looking upon the massive extent of popularity
that this sector has gained over the course of time. The sector further interests me because I seek
to gain entry into this market. The choice of career within this industry is based on the constantly
enhancing scope and size of this market which is providing opportunities to companies operating
within its confines to effectively conduct its business operations. E-commerce has always been in
a search for innovative, unique and dynamic individuals having the capability to exploit their
skill set for making an organisation reach to the top. It is an interesting and appealing market to
me as it encompasses the stories and history of a number of entities which started at a very small
scale but have now become top notch companies. A few of them have even got the tag of “Big
Four Tech Companies”. This illustrates the scale of operations as well as the opportunities that
are provided to individuals working within e-commerce. Employees can easily apply their
innovative and creative thinking skills to gain entry into this field and thereby get career
progression together with the growth as well as development of an e-commerce company.
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