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eCommerce Assignment | Impact on Hotel Industry

   

Added on  2020-05-11

17 Pages2720 Words155 Views
Running head: RESEARCH PROPOSALImpact of e-commerce in hotel industryName of the Student:Name of the University:Author note:

1RESEARCH PROPOSALAbstract The purpose of this report is to analyze the impact of online technologies in the hotel industry.The research proposal has been developed based on the qualitative method. The sample hotelshave been selected and then the statements of the managers have been analyzed. The medium ofthe online technologies that are used by the hoteliers are also discussed in the result indicators.Philosophy is to be determined by the in the appropriate way that affect the parameter of theresearch. The factors that are affecting the ecommerce sector are discussed in the chapter. Theadoption process and how they have lead to success of some of the hotels are discussed.Furthermore, the discussions based on the result suggest that there is a positive relation in theperformance indicators of the hotels and usage online technology in this regard.

2RESEARCH PROPOSALTable of ContentsLiterature review..............................................................................................................................3Methodology....................................................................................................................................5Research philosophy........................................................................................................................5Research approach...........................................................................................................................5Research design...............................................................................................................................6Data collection process....................................................................................................................6Results and Analysis........................................................................................................................7Discussion & Conclusion..............................................................................................................11References......................................................................................................................................13Appendices....................................................................................................................................15

3RESEARCH PROPOSALLiterature review Communication and iinternet has made companies very efficient. In internal and externaloperations, companies uses the electronic medium. The transaction part of business is moreaffected by the e commerce industry. The World Wide Web has brought immense opportunity toincrease the opportunity for business-to-business e-commerce in hotel industry. ICT hasspecifically enhanced the global business community that is rapidly moving forward.Ecommerce in hotel industry has also increased the demand and supply scenario (Šerić et al.2014). The online transportation system influenced the company in diverse functions ofmanagement as well as increasing the knowledge. Telecommunication has also increased itsutility in service of the company. There are two billion internet user worldwide and purchasingbehavior of the consumers has also increased (Hua et al. 2015). The inter-company functions,negotiations, and transaction as well as other aspects of the ecommerce industry in Bangladeshcompares with all other countries usage in the ecommerce. Apart from the usage of internet inmarketing, the hotels also used the PC and laptop, wifi internet, digital satellite for internalpurposes of the hotel functions. The functions that indicate the awareness of the technologybeing used are hotel booking, e-leaflets, web community, transactional process and paymentsystem, loyalty programs social networking, blogging, booking system through online paymentsand other several functions (Law et al. 2014). The increasing number of user of mobile servicesis very important for the company to keep the track of. There are 1 million mobile users in thecountry and 100 crores of transactions take place (Šerić et al. 2014). Boundaries betweenconventional and electronic medium will become blurred in the near future. The most importantfactor of the process is generating sales growth through online marketing. Different levels ofonline strategy have been implemented in the process. For example, internet, satellite, TV, CD

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