Creating an E-Commerce Clothing Business in Saudi Arabia

Running Head: E-Commerce 1
E-Commerce Clothing Business

E-Commerce 2
Contents
Introduction......................................................................................................................................4
Products........................................................................................................................................4
Business statement.......................................................................................................................4
Vision...........................................................................................................................................4
Objectives.....................................................................................................................................4
E-commerce process........................................................................................................................5
SWOT analysis................................................................................................................................6
Building website..............................................................................................................................6
Website format and design...........................................................................................................7
E-commerce system functionality.................................................................................................11
Product navigation.....................................................................................................................11
Shopping cart.............................................................................................................................12
System Design...............................................................................................................................13
Suitable software and hardware.....................................................................................................14
Security issues...............................................................................................................................15
Potential threat for website........................................................................................................15
Recommendations......................................................................................................................16
Marketing and advertising strategy...............................................................................................16
Demographic..............................................................................................................................16
Marketing method......................................................................................................................16
Social media...............................................................................................................................17
Local and Multichannel marketing............................................................................................17
Ethics.............................................................................................................................................17
Conclusion.....................................................................................................................................18
References......................................................................................................................................19
List of figures
Figure 1: Sign up screen..................................................................................................................7
Figure 2: Home Screen....................................................................................................................7
Figure 3: Product Screen.................................................................................................................8

E-Commerce 3
Figure 4: Add product screen..........................................................................................................9
Figure 5: 'About us' Screen............................................................................................................10
Figure 6: User's profile screen.......................................................................................................10
Figure 7: Product Navigation.........................................................................................................12

E-Commerce 4
Introduction
This report is about a creating a new e-commerce business which will be located in the
Kingdom of Saudi Arabia. The new e-commerce business will be apparel business and name of
the business will be ClickNWear.com. The online company is the platform for all the types of
apparel purchases. It will provide good collection of high quality apparels at the affordable
prices. There are some special products in ClickNWear.com and will not be accessible in any
other online store. By the advanced marketing strategy, reasonable pricing policy and excellent
customer service, the business will be most successful online business in future. Key objective of
the business is to be largest supplier of the quality and fashionable apparels to the customers
through online shopping (Oy, 2012).
Products
ClickNWear.com will provide quality apparel products to the customers at comparatively
low prices. The business will offer exclusive range of apparel from the famous fashion stylists.
Company will focus on the current fashion styles by focusing on the buying behavior of the
consumers. It is observed that women are very aware for their fashion and clothing sense so key
products of the business will be casual wear, business clothing, and formal wear. Moreover,
online company will also provide some fixtures like scarves, caps and sunglasses etc. the pricing
arrangements of the company will be affordable and it will keep reasonable prices on the famous
products.
Business statement
The business statement of the company is to provide extensive range of fashion apparel to
the consumers of the Saudi Arab based on the quality and style.
Vision
The vision of the company is to produce range of clothing products for all groups of
customers i.e. men, women and kids. The range of fashion clothes will comprise all kinds of
clothing products that will fulfill the demands and requirements of the customers.
Objectives
The main objective of the business is to distinguish itself from other online fashion
companies. The primary aim of the business is to ensure the satisfaction and happiness of the