Impact of E-commerce on Company Profits: A Study on Amazon

This report analyses the impact of E-commerce on enhancing Amazon business performance and profitability. It explores the meaning of E-commerce in context with Amazon, the impact of E-commerce on enhancing Amazon business performance and profitability, and ways through which Amazon can achieve their E-commerce objectives. The report uses literature review as the research strategy and inductive approach as the research approach.

How E-commerce is
effecting on company
profits
1

Table of Contents
Introduction......................................................................................................................................3
Research objectives:...............................................................................................................3
Research questions...............................................................................................................3
Rationale.................................................................................................................................3
Literature review..............................................................................................................................4
What do you understand by the meaning of E-commerce in context with Amazon?............4
What is the impact of E-commerce in enhancing Amazon business performance and
profitability?...........................................................................................................................5
What are the ways through which Amazon can achieve their E-commerce goals?...............6
Research methodology.....................................................................................................................7
Findings and discussions..................................................................................................................9
Theme 1 Meaning of E-commerce in context with Amazon.................................................9
Theme 2 Impact of E-commerce in enhancing Amazon business performance and
profitability...........................................................................................................................11
Theme 3 Ways through which Amazon can achieve their E-commerce objectives............12
Conclusion.....................................................................................................................................14
Recommendations..........................................................................................................................15
Reference.......................................................................................................................................17
Books and journals...............................................................................................................17
2

Introduction
E-commerce is refers to the using of internet and web for doing business transactions and
commercial transactions which involves exchange of value across the individual boundaries and
organisational boundaries within a return of products and services. Now a days many of the
organisation has shifted towards using E-commerce within their organisation because this helps
in boosting performance of organisational and enhancing their profitability. Further, it attracts
more customers towards the brand and helps in achievement of company goals and objectives.
There are certain benefits of using electronic platform because this helps in development of the
organisational objectives and goals (Vagner, 2021). Further, the organisation selected within this
research is Amazon is the American multinational technology company that focuses on e-
commerce, digital streaming and cloud computing etc. company was founded in the year 1994 by
Jeff bozos. The company generates its operating income is mainly from AWS. This report covers
research aim, objectives and questions, literature review and research methodology and findings
and discussions and conclusions and recommendations etc.
Research Aim : “To identify the impact of e-commerce in increasing profitability of
business”. A study on Amazon.
Research objectives:
 To understand a meaning of E-commerce in context with Amazon.
 To analyse the impact of E-commerce in enhancing Amazon business performance and
profitability.
 To determine the ways through which Amazon can achieve their E-commerce objectives.
Research questions
 What do you understand by the meaning of E-commerce in context with Amazon?
 What is the impact of E-commerce in enhancing Amazon business performance and
profitability?
 What are the ways through which Amazon can achieve their E-commerce objectives?
Rationale
The rationale of choosing this topic is that it will helps the company in enhancing their
performance and boosting their profitability. Further, it results in achieving organisational goals
and objectives (Putra, Ludiya, and Prasetyo, 2021). This helps the companies in attracting
3

customer and providing them variety of options within the organisations. In addition, this is a
time of covid 19 which resulting in customer not getting out of home and they are locked at
home, so they finds new option in shopping online through some of the applications and website.
Amazon is the one of the e-commerce company which is providing variety of options to the
customer and resulting in achievement of the company goals and satisfying customer and
enhancing their brand loyalty as well. Further, while conducting this research is the major
importance for researcher because this will helps in improving their some of the skills like
technique skills, research skill and communication skills. These skills will helps in near future
when they search for any job position (Bouaghi, 2021). Further, they are using secondary
research in collecting data and information which resulting in getting reliable and accurate
information.
Literature review
What do you understand by the meaning of E-commerce in context with Amazon?
According to Huang, (2021) E-commerce is a term called electronic commerce which is
any sort of business transactions that involves in the transfer of the information which is through
internet. The E-commerce means using of internet and web which is for business transactions
and commercial transactions which typically includes exchange of value that is money and it will
be across organisational and individual boundaries which is in return of the products and
services. This occurs daily basis when sellers and the buyers uses internet and web in order to
conduct the business transaction. Technology is the platform which makes possible for any
person to buy and sell practically things and item online. For example there are certain websites
like Amazon.com and Fliapkart.com is the websites which normally provides data and
information of the products and service and also allows and monetary transactions in order to
happen over the internet. On the next hand, Quickr.com and Ebay.com are those where
information is having certain listed products and services and are provided but not the monetary
transactions normally happens. Further, e-commerce sites helps the organisation in exchanging
their goods and services between two or more companies (Davidavičienė, and Al Majzoub,
2021). Further, all these are a form of interest and known as e-commerce.
There are some of the features of e-commerce these are it is a technology enabled. As
technology includes in the e-commerce is internet, WWW and the other protocols. The another
4

feature is universality- as buying and selling takes place by using internet and other websites.
Further, these can be anywhere in the world and this helps the company in engaging more
customers and attracting them towards the brand. In relation with Amazon, they are working in
several countries in order to develop their profitability an customer base and this helps them in
development of the organisational goals and objectives. Further, many of the other websites are
using this in order to develop more profits and engaging their customers and employees within
the organisational and towards the brand. The another feature is intercommunications- as this
provide intercommunication with the customers as they can communicate with the company
executives through chat process and helps in development of the organisational task and also it
helps in solving customer complaints and handling their issues (Khan, 2021). This helps them
through fill order forms, feedback forms and the other method of communications with the
operating firms. The next feature is delivery of the information. E-commerce technology is the
best channels of communications and it make sure to have speedy delivery of the information at
lower cost and also increase information density. With context of Amazon, they deliver fast
informational and products to the customer's home at a shorter time period. They are developing
more informational and handling their complaints as well. In addition, it helps the customers in
making virtual interaction and share their feedbacks which is resulting in achievement of their
goals and objectives and making proper satisfaction to the customers (Saona, Akther, and Azad,
2021).
What is the impact of E-commerce in enhancing Amazon business performance and
profitability?
According to the views of Wu, Ma, and Liu, (2021) Electronic commerce is a means of
production, marketing, distribution and sale of the delivery of products and services. This is
viewed as buying and selling of the products and services through electronic basis and it is
helping the company in generating more profits and revenues. This is done through via computer
networks. This is involving of the agreement of buyers and seller and the payment of goods and
services is through electronic networks. Further, there is a both positive and negative impact of
E- commerce ion enchaining the Amazon business performance and profitability. This will helps
the company in creating certain benefits such as it creates good image in front of customers and
also by this company is increasing their visibility and developing this growth opportunities.
Further, they are making certain changes through this E-commerce websites and by this they are
5

creating expansion in the market. By this company is reducing their stakeholder communications
and working towards online transactions and also information distribution (Billewar, Jadhav, and
Bhasin, 2021). This will helps them in distributing more products and generating more profits
and revenues. Further, the company is developing more options and creating market competition
with their competitors. Amazon is consisting of certain competitors like Flipcart, Ebay etc. which
is also working as Amazon is working and they are also focusing on their marketing strategies
which are coming in the organisation and in the market in order to growth opportunities for
them.
Further, amazon is working towards enhancing organisational performance and this will
helps in increasing their profitability. This will be helpful in making employee feel comfortable
and this will helps them in creating opportunity as well. Further, company is creating and
enhancing their customer satisfaction through using E- commerce (Kumaresh, Haran, and Jarret,
2021). Further, the company is also getting negative impact through e- commerce because
sometimes there is a delay in customer delivery of products so they did not be able to buy from
that store again. The another negative impact is that customers are having variety of options and
they are having certain alternatives and other brands through they can shop and this resulting in
reducing the impact of organisational performance within working environment. However, due
to the impact of global pandemic, many of the organisation should have to develop more and
attracting more customer because they are not purchasing from physical stores which in resulting
in enhancing their performance and sales and also it is resulting in increasing organisational
performance and profits. In addition these impacts should be resulting in increasing their
performance and developing more options as well. Further, they are developing accordingly to
their needs and also fulling the requirements of the company. If the performance of organisation
is increase then, it may resulting in generating more profits and revenues (.Li, and Zhang, 2021).
What are the ways through which Amazon can achieve their E-commerce goals?
As per the views of Dinesh, and MuniRaju, (2021) If a business is online and selling their
products and service through electronic device, then this regarded as E- commerce business. This
will helps the company in reaching towards the business gaols and attracting large number of
customers. This will helps the company in achieving their goals and objectives and also satisfy
customer needs and demands. If the company is planning to achieve their gaols and improving
their position in market, then they can opt to E- commerce business just like in case of Amazon.
6

Company is a E- commerce business which is providing variety of products and service to the
customer and make them products available through 24/7 hours. Some of the strategies through
which Amazon can be able to achieve their E- commerce objectives are increasing their E-
commerce search usability- as in this company is developing and making customers aware about
the products and services they are offering to the customers ( Jain, and Purandare, 2021). Also,
sometimes they are providing discounts and offers on the bank cards and this will be helping in
developing more options. This is helpful in making more profits and creating awareness about
the products and service they are offering to the customers. Further, Amazon is creating best
solutions for their needs and demands- as company is working towards creating company
products and services and they are performing their best solutions in order to provide them
discounts and offers. This will helps them in creating best solutions and best options to the
customer. In relation with the Amazon, they are providing certain offers in order to create more
profits and revenues.
Within this company is promoting there products and services and this helps them in
purchasing from their online stores and websites. The next method is deep discounting- Amazon
is providing deep discounting to the customer at the festivals and this will helps in generating
more profits and revenue for the organisation. Company is offering more discounts and making
promotion through the social media and digital media channel which helps them in attracting
more customers and developing action accordingly (Abdalla, Zhen, and Yuantu, 2021). They are
giving offers on bank cards, certain mobile payment applications etc. this is also provided by
certain other competitors like Flipkart, Amazon etc. this will helps in purchasing from online
retailers and also company is focusing on their quality of services they are providing to
customers. Company is having certain customer care executives who are listening to the
customer needs and demands and resulting in making profits and revenues as well.
Research methodology
Research philosophy: Research philosophies are consisting of two kinds of
philosophies. These philosophies are positivism and interpretivism philosophy. This is helpful in
achieving research objectives and gaining accurate information. Within this research method,
interpretivism method is used in order to conduct true and reliable information. This
interpretivism philosophy will helps the researcher in analysing qualitative data and information
which is bringing non numeric data and task.
7

Research approaches : Research approaches are the approaches which helps the
researcher in gaining valid information (Erdmann, and Ponzoa, 2021). This includes two kinds of
approaches. These are deductive and inductive approaches. Within this report, inductive
approach is being sued by researcher because this helps in gaining valid and reliable information
and also it helps in analysing qualitative data and information in most effective manner. This is
helpful in achievement of the objectives and resulting in gaining of the information.
Research strategy : Some of the research strategy is being used in the research are action
research, case study, observation, survey and the literature review which is helpful in
development of gaining true information. Within this investigation, researcher is using literature
review. Literature review is presented in the form of analysing different books and related
articles in order to get in depth information about a given topic. This will helps in gaining
reliable information. This will helps in development of the organisational structure and gaining
true information. Further, researcher is using this in order to get in depth and non numerical data
and findings. By this will be able to analyse the data in most effective manner.
Research method : Research method is consisting of certain method which includes
qualitative and quantitative data and information. Qualitative research is that which brings non
numerical data and findings (Patil, and Sharma, 2021). Further, on the next hand, quantitative
research is that which helps in getting numerical data and findings which uses charts and graphs
as well. In order to conduct this research, researcher is using qualitative data and findings and
which helps in gaining non numerical data and findings. Further, researcher is developing more
options and in this qualitative data is used for analysing literature review by using different and
existing published data and information from another authors.
Data collection method : Data is being collected through two different method. These
methods and approaches are primary and secondary data collection method. Primary data is that
which is helpful in maintaining true information and it brings primary information from the
company. It also uses charts and survey to collect numerical data and findings. Further, the
another method is secondary data collection which is bringing non numerical data and findings
and it is also resulting in achievement of the research aim and objectives (Mai, 2021). Further, in
order to conduct this research, researcher is using secondary data collection method which is
bringing non numerical data and theoretical data and information. This is presented in a form of
literature review which is useful in collecting theoretical data. This will be helping in analysing
8

different and existing data and information from already established authors. This will helps the
researcher in development of the research aim and it will be helping in gaining in depth
knowledge of the given topic and specific areas. In addition, secondary data is less costly and
time consuming as compared to the primary data collection method which will helps them in
receiving their true information. This will be having their true and reliable information.
Reliability and validity : Reliability of the information and data is that this will be
helpful in developing more information (Tolstoy, Nordman and Özbek, 2021). Within this
research, literature review is used for collecting data and information by getting in depth
knowledge about a particular topic. By using literature review, the researcher is using reliable
data and this will helps in bringing valid information as compared to the other methods.
Ethical issues : There are some of the ethical issues which is to be followed by
researcher is to be confidential with the results and it should not be disclosed by the researcher.
Further, they are providing true and reliable information, also they should not to do bias with the
results and this will be helping in gaining reliable information. The next is to develop true
information. In this researcher should take consent of all members and resulting in achieving of
the reliable information.
Limitations : Some of the limitation of conducting this research is that this will be
helpful in gaining more information and also, it is resulting in having lack of costa and financial
resources. Further, researcher is facing lack of time management because this will be resulting in
reducing the impact on the investigator. Further, these problems are being overcome by using
certain method. As researcher is suing secondary data and information which is resulting in
taking less cost as compared to the primary research (Wang, Lu, and Yin, 2021). Further for time
management, Gantt chart is used for making schedule and conducting all activities accordingly in
order to complete this research in a shorter time period.
Findings and discussions
Theme 1 Meaning of E-commerce in context with Amazon.
It is being discussed from the above that E commerce is the buying and selling of the
company goods and services. This is helpful in achievement of the organisational goals and
objectives. This is development of the company aim and objectives. Electronic commerce is the
selling of goods and services or transmitting of the funds and data through electronic network or
9

the primary the internet basis ( Berg, and Knights, 2021). These business transaction is occur on
either business to business or business to customer or it can be consumer to consumer or it can be
consumer to business. This is a term which is often used in the interchangeably. This can be e-
commerce or e- business which can be changes. The term called e- tail is also being used in the
business in references with the transactional process that is helping in online retail shopping. e-
commerce is working with the internet in which customers can be able to access their online
store through using of browse and place orders for the products and services they are ready to
buy and selected to buy. One the order is placed, customer web browser will be able to
communicate back and also it is forth with the server. There are types of e-commerce these are
business to business (B2B), Business to customers (B2C), consumer to consumer (C2C) and the
last is consumer to business (C2B). Further, Amazon is working towards providing online
service and products to the customers . It is one of the E- commerce company which is consisting
of certain variety of options and products and also, they are providing certain products and
services and resulting in achievement of the organisational goals and objectives. There are
certain advantages and disadvantage of e- commerce within the organisation and to the customer
as well (Jha, Sivasankari, and Venugopal, 2021). Ecommerce is the shopping for and selling of
products and offerings over the Internet. It is performed over computer systems, pills,
smartphones, and different clever gadgets. Ecommerce operates in 4 market segments, such as
enterprise-to-commercial enterprise, commercial enterprise-to-purchaser, consumer-to-client,
and purchaser-to-commercial enterprise. E-trade refers back to the selling and shopping for of
goods and offerings via on-line way. The three principal subcategories of the wider e-trade
enterprise are B2B (enterprise-to-business), B2C (business-to-patron) and C2C (consumer-to-
patron) commerce.
Some of the advantages of e- commerce is that Availability- as schedule maintenance and
the e- commerce sites which is being available 24/7 hours. It allow visitors and customer to
browse anytime and ship anytime. There is no thing that allows for a particular time to the
customers to shop from the store. The next advantage is speed of access- while shoppers within
the physical stores can be become slow because of the other people shopping there. So for that e-
commerce sites are well used because this helps in running quickly and also determining the
process effectively. This helps in activating people and developing effectiveness. As in this
people shop anytime and pay anytime without having rush. This will be helpful in saving time of
10

the customers and creating speed of the organisation. The another advantage is international
reach- as by conducting E-commerce within the business environment, an organisational can be
able to reach to the international customer as well. As they could be able to sell their products to
the international customer as well (Zhang, 2021).
Further, another advantage of this is easy accessibility, lower cost, personalisations and
the product recommendations and wide availability etc. however, researcher has finds out its
disadvantages also, these are limited customer service- as of customer is having question or any
type of issue, then they could ask with the mangers and the executives of the company. They can
share their issues and cash related with the customers. But on the online stores and when person
purchase online, then his may resulting in not sharing their issues if they have with the products
and service they purchase and this will resulting in reducing customer experiences and their
satisfaction with the brand. The other disadvantage is wait time- within this customers have to
wait for the delivery of goods and services but on the physical store (Dang, 2021). Customer is
purchasing hand to hand and making payments hand to hand only.
Theme 2 Impact of E-commerce in enhancing Amazon business performance and profitability.
From the above, it is being discussed that E- commerce is helping the Amazon in
enchaining their business performance and their profitability. This is done through enhancing
customer satisfaction and fulfilling their needs and requirements. This will helps them in
generating more revenues and developing more variety of options to the customers in relation
with the company working environment. It is to be discussed that company is working towards
resulting in making of the organisational structure and this will help in making new opportunities
(Albert, and Goldenberg, 2021). From the above, it is being discussed that company is enhancing
their promotion of products and services by making use of direct, interactive contact with the
customers. This helps them in enhancing their sales of products and developing more customers
for their products and services. This will help the Amazon in enhancing their sales as well.
Through E- commerce it is creating new distribution channel for the stable and already existing
products and services.
This E- commerce has allowed company in enhancing customer satisfaction and this will
be helping in generating more profits and selling of the products to the customers. By this
customer is getting free time to select their products which they wants and order them online
through company websites and application (Yeung, Wong, and Tam, 2021). This is regarded as
11

one of the biggest advantage of E- commerce within amazon working environment. One of the
other advantage is to facilitate the direct reach of customers and bio directional nature of
communication. This is helpful in achievement of the company goals and objectives. Amazon is
working towards supply chain optimization as it is efficient and cost effective fulfilment process
which is sued in the retail organisation. As a time of covid 19 pandemic, company are using
certain strategies like they are focusing on sharing of the company structure and their review on
the websites. This will be helpful in making customer aware about the products and services they
use. Also, there can be negative impact of the E- commerce on the organisation. As their can be
security issue with the customers. As through Online website, customer neds to share their all
personal details with the organisation websites. So this will create security issue among customer
because they have share all personal data with them in order to make delivery of their items to
their residence. This will be results in creative negative impact. The other is to create a
confusion. As customer sees certain options related to the products and also they wants quality of
products and services to the company. So, this is resulting in getting reduced in sales and getting
confused with the items which is being purchased by buyers. These are some of the positive and
negative impact which e- commerce is providing to Amazon and their working environment
(Malhotra, 2021). This will be helpful in gaining more growth opportunities and this will be
gaining company profitability and revenue.
Theme 3 Ways through which Amazon can achieve their E-commerce objectives.
From the above literature review, it is being discussed that Amazon is working towards
achievement of their goals and objectives and it is creating online purchasing to the customers
(Camilleri, 2021). They are creating certain strategies and ways through which company is using
in order to develop new opportunities for growth and this is resulting in gaining of their profits
and revenues. Further, Amazon is providing deep discounting to the customers in order to
develop new options and attracting customers to the products and service which they are offering
to the customers. This will helps them in generating more profits and revenues. Many of the
people are getting attracted towards achievement of goals and objectives of the organisations.
Company is working towards providing information to the customer through certain social media
sites which will helps them in making towards their profits and revenues. There are various other
ways through which company is achieving their E- commerce objectives. These are targeting of
the right audience- company is working towards targeting right people who are ready to purchase
12

their products and services in most effective manner (MARIKI, 2021). They are selling fitness
watches which makes people active and attract them towards going to the gym regularly. They
are developing more option like targeting those people who are trying to lose weight and
developing their actions as well. They are working towards reinvesting profits- as business
demands grows, reinvesting of the profits make sense. And e- commerce business will sustain
the growth momentum if they are putting money back in the business in order to cater to new
influx of the customers.
The next way which is discussed from the above literature review is best solution for
their needs and demands- as company is working towards creating best solutions which is
provided to the customer. As customer is buying that thing which is needed by them and this will
be resulting in fulfilling the demands of customers and this will be helpful in achievement of
organisational goals and objectives. Further, the next way company is using make a purchase-
this will helps in creating and selling their products and services. This will helps the customers in
making their purchases and developing more options as well. Company is working towards
solving customer issues and complaints which they are getting on social media and on their chat
process (Ehrler, Schöder, and Seidel, 2021). This will helps them in solving their compliant and
making more money as well. This will helps in generating customer satisfaction and creating
more options for their objectives. This is helpful in working on the customer complaints and
issue related to the products and services they purchase. Increase in e-commerce search usability-
this will be helping in generating more options and it is creating online store system to the
customers. Further, company is developing more options and this will helps in creating more
engagement with the customer so that they could share their experiences with the company and
with their relatives as well. This will helps in developing their options.
Amazon is also providing employee performance and developing their training and
development sessions. Training will helps the employee in enhancing their organisation
performance and also helping in creating more productivity of the employee working at the
company. This will helps in increasing organisational performance and this will helps them in
generating more profits as employee will effectively communicate effectively with the customer
who are having some issues related to the products and services sold to them. There are various
options and also, company is making their profits as well (Witek-Hajduk, Grudecka, and
Napiórkowska, 2021). The another way is to create high quality of photography of the products
13

being mentioned within the organisation. This will helps the company in attracting more
customers towards their produce and creating more effectiveness (Suhag, and Raj, 2021).
Conclusion
From the above, it is being concluded that e-commerce in increasing profitability of
business and it is effective their performance as well. Further, this will be helping in enhancing
their performance and developing more options for them. e- commerce is now a days a need of
every business as due to this covid 19 pandemic, many of the other people are developing more
options for them. Due to the pandemic, many of the businesses are facing loss and this will be
reducing their profits and revenues. Due to the covid 19 pandemic, many of the people are
developing more option that is of online marketing and selling of their products and services. In
relation with the Amazon, they are one of the E- commerce company which is selling their
variety of products and services online and this resulting in achievement of the organisational
gaols and objectives. Further, company is working towards providing training to the employees
and this is resulting in enhancing of their performance within the market and making more
profits and competing with the competitors. E commerce is not a issue but it is a whole business
undertaking. This will be helping in developing more option and also many of the companies are
shifting towards online business due to covid 19 pandemic. Because many of the customers
could not be able to go outside that time to the physical store and this will be resulting in
reducing their sale.
Moreover, e- commerce is helpful for the technology which is giving the customers
access to the company and all over the world. In addition, researcher is using certain method
which helps them in collecting true and reliable data and information. This will be helpful in
generating more profits and revenues and this will helps the company in enhancing their
performance and developing more customer satisfaction. It is creating positive impact on the
organisation because this will be helping in developing more options. Further, organisation is
maintaining their aim and objective and this will be helping in generating more profits and
revenues. Amazon is working on enhancing their customer satisfaction and creating more
options for them by selling them variety of products and services. Company is working towards
enhancing brand image and this will be helping the customers in getting aware about the
company products and services. In addition, electronic commerce is impacting a lot within the
organisation. This is the impact through which company is developing more options. There are
14

some of the challenge wile using online selling which is to be considered by the managers of
Amazon and this is resulting in making strategies according to them and develop effectiveness of
the company as well.
Recommendations
From the above, it is being recommended to the company that they should more focus on
providing training to the employees in some time or in frequent manner. This will helps them in
generating more profits and reducing employee turnover ratio as well. Further, if employees are
getting more engage to the customers and this will helps them in developing more options for
them, . If employee are well trained then they will perform their job effectively and this will be
helping in generating more profits and engaging customers towards the brand. They will even
listen to the customer needs and requirements and this will helpful in making customer providing
better quality of products and services. This is helpful for the company in enhancing their sales
and developing themselves according to the requirements of customers. This will be helpfully in
engaging customers and this will helps in gaining more customer satisfaction. Further, Amazon
should work on the requirements of organisational productivity through the use of E- commerce.
They should focus on pricing strategy and should use cost leaderships strategy which could helps
them in reducing cost and providing customer valuable product and services.
`Further, Amazon should focus on quality of service which is providing to the customers.
They should provide time to time delivery to the customer which will helps them in attracting
customer and ordering more from their stores. Further, company is working towards cognitive
process automation and make use of latest technology which will helps them in saving time
durations and developing actions accordantly. This is resulting in making transformations
through small, big efforts and also helps them in securing the data of customers in most effective
manner. In addition, company should have to provide rewards and recognition to the employees
so that they perform effectively within the working environment and this helps in motivating
themselves according to the task which they are performing within the working environment.
This will helps them in maintaining proper working environment and positive working
environment as well. They will perform effectively within the company and also engage
customers with the company products and services. Also they should maintain secrecy with the
customers actions and their details. This is helpful in activating customers and helps them in
enhancing their sales and profitability and also e- commerce is developing customer engagement
15

and satisfaction as well. Further, the alternative methodology which can be used within this
report will be primary method because this will helps in achieving numerical data and
informational and also in this questionnaire survey will be used in order to collect data and
findings in most effective manner (Liu, Zhang, and Heng, 2021).
16

Reference
Books and journals
Davidavičienė, V. and Al Majzoub, M., 2021. Performance of reverse logistics in electronic
commerce: a case study from Lebanon and Syria. Transport, pp.1-23.
Huang, Y., 2021, March. Research on e-commerce precision marketing strategy based on big
data technology. In 2021 2nd International Conference on E-Commerce and Internet
Technology (ECIT) (pp. 87-90). IEEE.
Khan, M.A., 2021. Artificial Intelligence in Commerce and Business to Deal with COVID-19
Pandemic. Turkish Journal of Computer and Mathematics Education (TURCOMAT),
12(13), pp.1748-1760.
Putra, A.S., Ludiya, H., Aisyah, N. and Prasetyo, B.S., 2021. INFLUENCE OF PRICES OF
GOODS ANDA PROMOTIONAL MEDIA FOR E-COMMERCE SALES PLANNING
SYSTEMS. Journal of Innovation Research and Knowledge, 1(3), pp.249-254.
Vagner, L., 2021. The Impact of Global Health Treat COVID-19 on the Implementation of
Corporate Innovations in E-commerce Within the Slovak Republic. In SHS Web of
Conferences (Vol. 92). EDP Sciences.
Wu, H., Ma, C., Mitra, B., Diaz, F. and Liu, X., 2021. Multi-FR: A Multi-Objective
Optimization Method for Achieving Two-sided Fairness in E-commerce
Recommendation. arXiv preprint arXiv:2105.02951.
Billewar, S.R., Jadhav, K., Sriram, V.P., Arun, A., Abdul, S.M., Gulati, K. and Bhasin, N.K.K.,
2021. The rise of 3D E-Commerce: the online shopping gets real with virtual reality and
augmented reality during COVID-19. World Journal of Engineering.
Kumaresh, S., Haran, R. and Jarret, M.M., 2021. Analytics of e-commerce platforms based on
User-Experience (UX). In Intelligent Computing and Innovation on Data Science (pp.
309-318). Springer, Singapore.
Li, L. and Zhang, J., 2021. Research and analysis of an enterprise E-commerce marketing system
under the big data environment. Journal of Organizational and End User Computing
(JOEUC), 33(6), pp.1-19.
Dinesh, S. and MuniRaju, Y., 2021. Scalability Of E-Commerce In The Covid-19 Era.
International Journal of Research-GRANTHAALAYAH, 9(1), pp.123-128.
Jain, S. and Purandare, P., 2021, July. Study of the Usability Testing of E-Commerce
Applications. In Journal of Physics: Conference Series (Vol. 1964, No. 4, p. 042059).
IOP Publishing.
Abdalla, H.B., Zhen, L. and Yuantu, Z., 2021. A New Approach of e-Commerce Web Design for
Accessibility based on Game Accessibility in Chinese Market. International Journal of
Advanced Computer Science and Applications (IJACSA), 12(8).
Erdmann, A. and Ponzoa, J.M., 2021. Digital inbound marketing: Measuring the economic
performance of grocery e-commerce in Europe and the USA. Technological forecasting
and social change, 162, p.120373.
Patil, Y.V. and Sharma, D.S., CORONA PANDEMIC–AN OPPORTUNITY OF CUSTOMER
ACQUISITION AND RETENTION FOR AMAZON, RELIANCE-JIOMART AND
FLIPKART INTO THE GROCERY MARKET OF INDIA. Reliance (With Future
Retail), 27, p.30.
17

Mai, L., 2021. The importance of customer retention and customer attrition in e-commerce: the
case of Dermoshop Oy.
Tolstoy, D., Nordman, E.R., Hånell, S.M. and Özbek, N., 2021. The development of
international e-commerce in retail SMEs: An effectuation perspective. Journal of World
Business, 56(3), p.101165.
Wang, Y., Lu, H., Xu, Y., Goutam, R., Song, Y. and Yin, B., 2021. QUEEN: Neural Query
Rewriting in E-commerce.
Berg, N. and Knights, M., 2021. Amazon: How the world’s most relentless retailer will continue
to revolutionize commerce. Kogan Page Publishers.
Jha, B.K., Sivasankari, G.G. and Venugopal, K.R., 2021. Sentiment Analysis for E-Commerce
Products Using Natural Language Processing. Annals of the Romanian Society for Cell
Biology, pp.166-175.
Zhang, X., 2021. How does the global outbreak of COVID-19 impact upon cross-border e-
commerce supply chain resilience? A qualitative research based in China (Doctoral
dissertation).
Dang, H.H.T., 2021. Improving e-commerce service for better customers’ satisfaction: case:
Shopee Viet Nam.
Camilleri, M.A., 2021. E-commerce websites, consumer order fulfillment and after-sales service
satisfaction: the customer is always right, even after the shopping cart check-out.
Journal of Strategy and Management.
MARIKI, D., 2021. Impacts of e-commerce last-mile modes on the environment and the
mediating role of sustainable logistics technology.
Ehrler, V.C., Schöder, D. and Seidel, S., 2021. Challenges and perspectives for the use of
electric vehicles for last mile logistics of grocery e-commerce–Findings from case
studies in Germany. Research in Transportation Economics, 87, p.100757.
Witek-Hajduk, M.K., Grudecka, A.M. and Napiórkowska, A., 2021. E-commerce in the internet-
enabled foreign expansion of Polish fashion brands owned by SMEs. Journal of
Fashion Marketing and Management: An International Journal.
Suhag, N.S. and Raj, A., Antitrust Investigation against E-Commerce Platforms in Goods
Category in India: A Review from Timeliness Perspective. Competition Commission of
India Journal on Competition Law and Policy, p.53.
Bouaghi, E., The E-commerce business in time of Covid-19: Positive impact.
Saona, P., Akther, N., Al Mamun, M.A. and Azad, M.A.K., 2021. Technologies for Cross-
Border E-Commerce. In Cross-Border E-Commerce Marketing and Management (pp.
30-53). IGI Global.
Liu, W., Zhang, Y., Wang, J., He, Y., Caverlee, J., Chan, P.P., Yeung, D.S. and Heng, P.A.,
2021. Item Relationship Graph Neural Networks for E-Commerce. IEEE Transactions
on Neural Networks and Learning Systems.
Malhotra, C., 2021. Unit-1 Introduction to E-commerce. Indira Gandhi National Open
University, New Delhi.
Yeung, J., Wong, S. and Tam, A., 2021. Data Analytics Architectures for E-Commerce
Platforms in Cloud. International Journal for Applied Information Management, 1(1),
pp.1-5.
Albert, J. and Goldenberg, D., 2021. E-Commerce Promotions Personalization via Online
Multiple-Choice Knapsack with Uplift Modeling. arXiv preprint arXiv:2108.13298.
18