Economic Forecast for the Supply and Demand of Mobiles Phones or Smartphones in Australia

Topic: Economic forecast for the
supply and demand of mobiles
phones or smartphones in
Australia over the next 10 years

Mobile Market In Australia
• Mobile device is an ubiquitous item for the Australians. Over
97% of the Australians use mobiles.
• The mobile industry contributes approximately $23 billion to
country’s income Over 1.6 million people are working with
the mobile industry.
• Bureau of Communications Research suggests that mobile
market can raise the GDP per capita to $2000 by 2030
owing to 5G network connectivity.

Share of different mobile companies in the Australian mobile
market
Figure 1: Market share (Jan’18 – Apr’19)
Source: (statista.com, 2020)
• From figure 1, Apple is the
leading mobile phone
company in Australia as of
2019 following Samsung,
Huawei and others.
• Since 2017, Apple has
been the dominating
company in the Australian
mobile phone market.
• The company holds more
than 50% share of the
entire mobile market.
• Smartphone market
penetration rate is

Figure 2: Smartphone penetration rate in Australia (2012 -2022)
Source: (statista.com, 2020)
Mobile phone penetration refers to the use of SIM cards in an economy.
On this account, the number of mobile devices using by the consumers
can be predicted. According to the diagram the penetration rate
expresses sharp improvement from 44% to 74% over ten years (2012 -
2022)
Number of mobile phone users in Australia