This report provides an overview of Ford Motors and the UK automobile industry, including market structure, demand and supply determinants, and a current event affecting the company. Ford operates in an oligopolistic market structure, with Toyota, Volkswagen, and General Motors as its main competitors. The demand for Ford cars is elastic due to the presence of vast competitors and high degree of substitutability. The recent regulation on fossil fuels has led to the need for Ford to produce more electric cars, which affects the sales and productivity of the company products.