Market Analysis of Coca Cola Company: Revenues, Profits, and Loss

Running head: ECONOMICS ASSIGNMENT
Economics Assignment
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ECONOMICS ASSIGNMENT1
Executive Summary
The paper deals in understanding the market analysis of the Coca Cola Company. The amount of
revenues, profits, loss has been estimated with data and tables. It is seen that the company has
lost a part of the profit margin which it earned previously. As the customers are switching to
more organic and healthy drinks, the demand for carbonated drinks are going down. Coca Cola
has to launch new healthy drinks in the market to generate more revenues.

ECONOMICS ASSIGNMENT2
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Data..............................................................................................................................................3
Analysis.......................................................................................................................................6
Conclusion.......................................................................................................................................8
Reference List................................................................................................................................10

ECONOMICS ASSIGNMENT3
Introduction
The Coca Cola Company is a US multinational corporation which was set back in the
year 1982. It is a beverage producing organisation, operating over 200 countries and territories,
offering over 500 brands (Barkay, 2013). It is primarily involved in the production and sale of a
sweet carbonated drink named Coca Cola. It also supplies and sell products of citrus beverages
with production capacity around 2,800 units. More than 50 million beverage servings of all types
are consumed globally.
Coca-Cola is one of the biggest beverage producer in the world because of its services.
The sale of the product went up to 2 percent in the last year which is still low in comparison to
annual revenues of the last few years. It is able to meet client satisfaction 95 percent of the times.
The aim of this paper is to investigate the market capitalization, assets and revenues of the Coca
Cola Company and the strategies it needs to develop for raising the market power.
Discussion
Data
The estimated revenue was 9.9 billion dollars in the end of June30 2019, showing an
increase over 6.11 percent. However, the annual revenue which was estimated at the end of
twelve months starting from June30, 2019 showed a decline of 2.41 percent year over year that
was 32.826 billion dollars previously (Hashem, He & MacGregor, 2016). The total assets owned
by the company is measured by the sum total of all the figures in its balance sheet.
Particular
s
2014-
12
2015-
12
2016-
12
2017-
12
2018-
12
Total assets 92023 90093 87270 87896 83216
Table 1: Yearly trend of total assets of the company
Source: (morningstar.com, 2019)