Coca Cola Company: Activities, Trade Volume, Market Capitalization, Management, Competitors, Products, and Recent Developments

Advanced Financial
Data Analysis

Task 1
 What is the main activity(ies) of the company?
The Coca-Cola Company markets, makes and sells: beverage concentrates and syrups;
and, finished beverages. The company provides these syrups in the bottles. These bottles
are made of plastics and glasses. These bottles are having various prices according to the
size and quantity. The company also engage in the operations of bottling in the year
2006. It is because they figured out that the organizations in the future as much as their
operation get increase the require of bottles are also increase. That’s why they start
working with Bottling investment group (Main activities of coca Cola, 2022).
 What is the volume of trade of the company? (not trade of shares in the capital
markets, but the company’s trade in its activity)
Coca-Cola sells more than 1.9 billion servings of drinks in more than 200 countries each
days. The sales of the company are increasing regularly because they also show their
support in the society also. They sale their syrup in the pink bottle for showing their
support to the women’s who are suffering from a Breast Cancer. They show this kind of
gesture regularly due to which their sales and popularity get increasing regularly (Volume
of trade of coca Cola, 2022).
 What is the market capitalization of the company?
According to the August 2022 the market capitalization of the Coca-Cola Company has a
total value of $272.92 Billion. This shows the true value of the company (Market
capitalization of company, 2022).
 Who are the company’s Chairman, CEO and Finance Director?
James Quincey is Chairman and CEO of the Coca-Cola Company. He became CEO in
2017 and Chairman of the Board in 2019 (Chairman, CEO, Financial Director of
company, 2022).
John Murphy is the Finance Director/CFO of the Coca-Cola Company.
 What is the company’s market share? (*)
In 2020, Coca-Cola Company held 20.8%, the largest market shares in the global soft
drink market by a considerable margin second being PepsiCo with 10.0%.It is the top
most brand in the country and has maintained stability in the long time from the past few
years. (Company market share, 2022).
 How has that market share evolved over the last five years?
The market share of the Coca Cola has some ups and downs. I may be because of arriving
of new competitors in the market. In the year 2019- 2021 the whole world faces the
pandemic situation due to which the operations the Coca Cola are also get affected (How
market share evolved, 2022).

 Who are the company’s main competitors?
Coca-Cola has multiple competitors, however few main beings. Pepsi, Red Bull,
Gatorade, Sprite, Seven Up and many more. It has been observed these brands are giving
major competition to coco cola because these products have some uniqueness which is
differentiating it from several other brands. (Companies Competitors, 2022).
 What are the main products/brands of your company?
Coca-Cola has a diverse product portfolio, the main brands includes- Coca-Cola, Sprite,
Fanta, and other such sparkling soft drinks. All the fruit juices come under the Minute
Maid brand. Other beverages include, coffee and tea brands such as Costa Coffee, and
Georgia. (Companies main product, 2022).
 Is the company significantly dependent on a single product or not?
Coca-Cola is a large conglomerate having a diversified product portfolio. Therefore, the
company has a wide range of products to generate revenue for them. Due to this kind
strategy and operations they are able to survive in the market from the longer period of
time (Is Company depending on single product, 2022).
 Who are the company’s auditors?
Mr. Barry Ballow is the vice president of the internal audit for the Coca-Cola Company.
For the company's independent audit, as per document provided to the government, Ernst
& Young were appointment as the company's independent auditors in 2018 (Company
Auditor, 2022).
Task 2
 Coca Cola promotes John Murphy as president after retirement of former president Brian
Smith.
John Murphy who is the current CFO of the Coca Cola group will also be taking over the
position of the Brian Smith who is leaving the firm. This change in Coca Cola will lead to
more consolidation in the top management and will enforce they management and
leadership style that John Murphy has set. With his 25 years of proven track record, this
will bolster the company and take it to greater heights (Promotion of John Murphy as
president, 2022).
 Coca cola will phase out Honest tea product line, while it will continue producing Honest
Kids juice products.