Economics for Business: Understanding Market Structures and Impact of Online vs High Street Shopping

This presentation discusses the significance of market structures in business and the impact of online vs high street shopping on the UK business environment. It covers the benefits and challenges faced by offline and online retailers. The presentation also includes a case study on the struggle of British high street retailers to survive in the market due to the incursion of online commerce.

BUSINESS ECONOMICS

INTRODUCTION
The enumeration of the significant marketing structure is imperative in order to understand and comprehend
towards the formulation and the composition of the market. The features and the characteristics of each signifies the
importance it withholds in the business environment. The contribution of each of the structure is extemporary to
understand thereby (Bennett, 2022).
TYPES OF MARKET STRUCTURES
• Monopoly Market
• Oligopoly Market
• Perfect Competition

THE CASE STUDY OF ONLINE VS HIGH STREET SHOPPING
The reasons behind the impact of the online retailers
over the high street shops in the UK business
environment.
The struggle of the British High Street retailers
to survive in the market due to the incursion of the online
commerce, has impacted the functioning of these
businesses due to the challenges that are faced by the
street market of the UK. This is because of:
• Changing consumer behavior
• Impact of the pandemic
• On door delivery of the purchases
• Reviewal of the products before its utilization
The benefiters and the sufferers of the changing market
competition model.
The sufferers are of the economy are the offline retail
stores and the street style traders that has been experiencing a set
of losses in the market due to the failure in attaining a significant
position in the market and adopting the mechanisms of E-
Commerce (Yang and et. al., 2022). The benefiters are clearly
the online traders or the companies who have maintained a
position in the market due to its monopolistic nature. The
inheritance of offering exclusive products or services in the
market can help in the attainment of a significant alignment in
the market of the UK.

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