Economics of Globalisation

Running head: ECONOMICS OF GLOBALISATION
ECONOMICS OF GLOBALISATION
Name of the student
Name of the University
Author’s note

ECONOMICS OF GLOBALISATION1
CLA-1
The business strategy which Accenture needs is the differentiation strategy. The
implementation of differentiation strategy includes differentiation of-
 Product- this creates an edge over the competitors. Accenture can offer innovative
product and service to its customers that fulfils the customer needs and demands. This
includes heavy cost for the research and development and as well as in production and
marketing (Lawler III, 2016).
 Pricing- the market force such as the supply and demand decides the price of the
product. This intends to gain differentiation in pricing that can charge lowest price to
gain superiority by offering maximum price.
 Organisation- the differentiation helps the organisation to earn success through brand
name goodwill and customer loyalty.
Vision and Mission
Vision- the vision is to achieve competitive advantage through effective strategies
analysed through its issues.
Mission- To achieve more on the return on investment than the cost involved in it. To
make the company competent for market leadership to offer uniqueness in its product and
service.
The factors which can be considered for effective market growth are cost structure,
human resource, research and development, marketing, product offerings, product
differentiation. These factors helps to improve the performance of the firm.