Analyzing Marketing Strategy and Eco-Tourism Opportunity of UK Tour Operators: A Case Study of TUI

ECO TOURISM

Contents
RESEARCH PROPOSAL...............................................................................................................3
MAIN BODY..................................................................................................................................3
Background of research:..............................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................3
Research questions.......................................................................................................................3
Justification on chosen topic........................................................................................................3
Research methodologies..............................................................................................................4
Literature review..........................................................................................................................5
Activities time scale.....................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

RESEARCH PROPOSAL
MAIN BODY
Background of research:
Ecotourism is a form of tourism involving visiting fragile, pristine, and relatively
undisturbed natural areas, intended as a low-impact and often small scale alternative to standard
commercial mass tourism. It means responsible travel to natural areas, conserving the
environment, and improving the well-being of the local people. This aspect of tourism needs to
be undertaken by large number of travel organizations so that sustainability aspects can be
created.
Aim
“To analyse marketing strategy and eco-tourism opportunity of UK Tour operators: A case study
of TUI”
Objectives
 To Understand the framework related to eco-tourism
 To analyse the impact of eco-tourism and marketing strategies on growth of TUI.
 To evaluate the marketing strategies which can be used by company in order to grow.
 To interpret the ways through which eco-tourism can be implemented.
Research questions
 What does eco-tourism mean?
 What are the impact of eco-tourism and marketing strategies on growth of TUI?
 What are the market strategies that can assist company in growing?
 What are the ways of implementing eco-tourism?
Justification on chosen topic
Eco-tourism can act as an opportunity for company so that they can grow. This type of
tourism supports in development of community by making them more sustainable. They have the
basic aim to conserve resources and lays special emphasis on biodiversity (Ledford, Cory and
Plein, 2018). Company who is engaged in promoting this type of tourism through marketing
strategies can help in enhancing biological experience of travellers. It assists them in gaining
economic benefit. It will also assist firm in building up their brand equity and reputation. This
can assist them in achieving goals and objectives.