The Growing Importance of Work Life Balance in the Modern Business Environment

Research Project
The growing importance of work life balance
in the modern business environment
1

Contents
RESEARCH METHODOLOGY....................................................................................................3
DATA ANALYSIS.........................................................................................................................8
DISCUSSION AND ANALYSIS OF FINDINGS........................................................................20
CONCLUSION AND RECOMMENDATIONS..........................................................................24
REFERENCES..............................................................................................................................28
APPENDIX....................................................................................................................................30
Questionnaire.............................................................................................................................30
2

RESEARCH METHODOLOGY
Research methodology introduce to the essential and effective process of collecting and
evaluating information regarding any topic or subject. Main aim of research methodology within
a dissertation is to assist researcher by giving them accurate and reliable information about the
existing topic. Therefore, by getting accurate data, researcher become able in accomplishing
research aim as well as each objective effectively. There are several types of research
methodologies that are valuable in current dissertation. These are explained as below in context
of the present topic or dissertation;
Research philosophy: Philosophy introduces to the process of gathering, analysing and using
information regarding any topic (Alrowwad and et. al., 2018). There are basically two types of
research philosophy such as positivism and interpretivisim. Both types of research philosophies
are described as below:
 Positivism philosophy: This is an effective type of research philosophy that helps
researcher in gathering and evaluating quantitative data about the topic.
 Interpretivisim philosophy: This is another type of philosophy that assist researcher in
gathering and analysing qualitative data.
Justification of the chosen philosophy: From the above mentioned philosophies, positivism is a
chosen research philosophy because it helps in gathering, analysing and using of quantitative
information. As compared to interpretivisim philosophy, positivism is cost-effective, time-
effective and helps in achieving valid outcomes. Along with this, there are various benefits of
using positivism philosophy i.e. provide objectivity and validity to a research, not consume
maximum time etc.
Research approach: This is the process followed by researcher for evaluating gathered
information about the topic. There are two effective types of research approaches i.e. inductive
and deductive (Álvarez‐Pérez, Carballo‐Penela and Rivera‐Torres, 2020). These are main
approaches and helps researcher in evaluating of information about the topic. Both methods of
data collection are explained as below:
 Inductive approach: This is an essential approach that facilitate researcher in evaluating
of qualitative information effective.
 Deductive approach: This is another approach of research that facilitate in evaluating of
quantitative data about the research topic.
3

Justification of the chosen approach: Above mentioned both approaches of data collection are
essential but according to the current dissertation, deductive approach is more valuable and
essential for the researcher. There are various benefits of using deductive approach i.e. facilitate
in evaluation quantitative information, not takes maximum time and cost etc. These are main
advantages of deductive approach that assist investigator in accomplishment of each objective of
the research (Ansari, Gopalakrishnan and Jasti, 2020). Inductive is another approach of the
research that is not valuable in current dissertation because it not assists in evaluating numerical
data as well as takes maximum time.
Research strategy: There are various types of research strategy that are effective in
collecting of information regarding any topic. These strategies are case study, survey, action
research and many more. All these are main strategies and defined as below:
 Action research: This is an essential research strategy that helps in collecting of data
from educational industry.
 Case study: This is another type of research strategy that facilitate in collecting
secondary information regarding the topic.
 Survey: This is an effective research strategy that facilitate in gathering of primary
information from larger sample.
Justification of the chosen strategy: From the above mentioned all these are effective strategies
but according to the existing topic or dissertation, survey is a main strategy because it helps in
collecting of primary and quantitative information within minimum time. There are different
benefits of using survey strategy i.e. relatively easy to researcher, high representativeness, helps
in collecting primary and quantitative data and many more. Therefore, as compared to all other
strategies, survey is cost and time saving strategy (Asumadu, 2019).
Research design: This is the process of identifying the research problem through
effective research strategy. There are basically three main types of research strategy such as
exploratory, descriptive and experimental. These are main but in accordance to the present study,
descriptive design is more beneficial and essential because it assist in using, collecting and
evaluating quantitative information.
Research choice: There are three main types of research choices i.e. mono method,
mixed method and multi-mixed method. All these are main choices that are explained as below:
4

 Mono method: This is a method of the research choice that helps in gathering of only
one type of data, either qualitative or quantitative.
 Mixed method: This method of the research choice helps in collecting of both qualitative
and quantitative data.
 Multi-mixed method: This method is similar with mixed method and helps in gathering
qualitative and quantitative data.
Therefore, above mentioned all these are effective choices of the research but fir carrying out
current dissertation, mono method is a selected research choice. Quantitative research is used
under mono method because it helps researcher in gathering of numerical information within
minimum time period. There are certain benefits of using quantitative research such as not takes
maximum time, helps in collecting of numerical information, cost effective and many others. All
these are main benefits of using quantitative research (Caesar and Fei, 2018). On the other hand,
qualitative research is not essential within a dissertation because it is not time and cost effective
as well as not assist in getting of reliable outcomes.
Time horizon: Time horizon is referred as method that clearly describes the time framework for
the dissertation. It is used by investigator to achieve every objective in systematic and successful
manner. There are two kinds of time horizon that are cross-sectional and longitudinal time
horizon (Devi and Saranya, 2021). Longitudinal studies are described as time horizon that are
repeated after specific time period. Cross-sectional time horizon is used because it focuses on
achieving objective in a limited period of time.
Data collection: Data collection is described as method used for collecting appropriate, reliable
and accurate information about the selected topic. It is the type of research methodology that is
commonly used for gathering data from different sources. Data collection is being classified into
two main parts of data collection that are primary and secondary data collection. This is the
method that focuses on measuring and collecting data for answering pre-defined research
questions and objectives. There are generally two kinds of data collection that are primary and
secondary data collection (Hebert, 2021). Investigator has selected primary as well as secondary
data collection method. Primary data collection is used because it is the type of information that
is gathered directly from the source of data without taking assistance of already published
resources. In the current dissertation, questionnaire is used to gather authentic, reliable and
accurate data about the topic. It is gathered in the form of opinion, knowledge and view of
5

chosen respondents. Secondary data collection is also considered for gathering existing
information about the topic from different sources. It is the kind of information that has already
collected by someone else in past for the fulfilment of personal motives. Secondary sources such
as books, newspapers, articles, business sites, publications, websites etc. These sources are easily
available because it is already published in public platforms.
Research instruments: Research instrument is referred as tool especially used for collecting,
measuring and analysing information related to research interests. The instrument of research is
identified by investigator as per the requirement of dissertation like survey, interview,
questionnaire etc. Questionnaire is selected as research instrument in the current dissertation
because it is reliable and valid. This method does not increase the cost of researcher to conduct
dissertation and help in collecting statistical information (Kathiravan, 2021). One of the biggest
advantage of research instruments it is concerned about gathering numeric information from
large number of participants.
Sampling: This introduces to the systematic process of selecting sample from total population.
This section of the methodology has two techniques of sample selection i.e. probability and non-
probability. These are essential but for selecting sample within a current dissertation, probability
sampling is used by researcher. With the use of probability sampling 25 employees of Morison
are selected randomly (Kochhar and Aranha, 2019). Main purpose behind the use of probability
sampling is it assist in larger sample selection and not takes maximum time. On the other hand,
non-probability is another technique that is not effective within a dissertation because it takes
maximum time. Therefore, probability is a selected sampling technique.
Research ethics: These are important within a dissertation because these helps in completing of
full dissertation in ethical and effective manner. There are different principles of research ethics
such as obtain informed consent from participants, reduce the risk of harm, avoid deceptive
practices, protection of confidentiality and autonomy, provide participants the right to withdraw
and many others (Malik and Saxena, 2019). All these are main ethics that should be follow by
researcher because it helps in completing each activity of the dissertation ethically and
successfully.
Data analysis: This introduces to the process of evaluating gathered information or data
from research analytical tool. Within a dissertation, quantitative data is collected from the
questionnaire and for evaluating this, frequency distribution analysis is applied by researcher.
6