This article provides a comprehensive guide to the world of ecotourism, covering key providers, destinations, activities, customer profiles, future trends, and more. It includes a SWOT analysis and explores the impacts of ecotourism on the environment, economy, and society.
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UNDERSTANDING THE WORLD OF TOURIS
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Table of Contents INTRODUCTION...........................................................................................................................3 TASK...............................................................................................................................................3 Key providers...............................................................................................................................3 Destinations, activities & sub-types.............................................................................................3 Important facts, impacts and statistics.........................................................................................4 Customer profile..........................................................................................................................5 Future trends................................................................................................................................6 SWOT analysis............................................................................................................................6 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION Tourism is defined as combination of social, economic and cultural phenomenons that entails any movement of individual person to specific nation or location outside their national boundaries or environment. The world of tourism encompasses different types of factors that put either direct or indirect impact on growth of this concept. The current assignment will be based on Eco-tourism, which falls under the category of top most trending forms of tourism. It will explain key organizations, destinations, sub-types and activities related to chosen form of tourism. It will also define key facts, impacts, statistics, customer profile, further trends and SWOT analysis to ecotourism. TASK Key providers Ecotourism refer to responsible travel behaviour and decision of people that drive their attention toward travelling natural areas that includes environment, beauty of nature, and other key aspects. In the world of business, there are different types of travel & tourism companies available that provide ecotourism package to each customer, according to their choice which include foot, stay and other form of services.Steppes Travel, G Adventures, Intrepid, Responsible, Audley,etc. are those eco-friendly tour firms that are capable to provide the best travel packages to customers, after considering the needs and requirements of target market. As in the recent time people prefer to travel those areas where they may feel the beauty of nature and take fresh air to breath, which is not possible to do that while living in a city, regions and other locations with higher extent population. The best things about one the above company such as Steeps Travel that it may collect fund from its travel trips and invest to empower women's and in the context of wildlife conservation systems that contribute to prevent animals, land and other environmental aspects, which is essential for it to do so. Destinations, activities & sub-types There are varied destinations accessible in the world, where people may travel in the future, as per their need, in order to take pleasure of ecotourism, which in return provide multiple benefits. For example, Pagham is the best location where eco-tourism exist and people may conduct environmental friendly practice. It is a small village where Pagham Beach available, and individual customer may take pleasure of refreshing their mind, because of keeping themselves away from hectic work schedule. Kenfig, Smardale, Hawaii, Colombia, etc. places are also
included in categories of ecotourism destinations, where varied forms of activities might be conducted. Activities- In today's period, wildlife viewing, sailing, hiking, voluntourism and trekking, are the best and most trending ecotourism practices that customers or visitors prefer to conduct in effective manner, that in turn provide unforgeable travel experience to them. Sub-types- Eco-loging is the best example that may falls under the category of sub-forms of ecotourism. It may drive the attention of target audience toward selecting accommodation service that may build with environmental awareness in the customer mind. Mass tourism is another sub-type of tourism that occur when number of individual visit the same location at any time, in appropriate manner. Important facts, impacts and statistics It is fact that in the recent time eco-tourism is becoming increasingly popular, because travellers prefer to travel those areas that covered greenery and nature beauty, with key aspects that put positive impact on their health. Eco-tourism may appeal to socially & ecologically conscious individuals as it may include travel to protected and pristine areas, where cultural heritages, faunas, and flora are the main influencing aspects as well as attraction elements. Market size- Ecotourism may generate more than 77 billion and make up 5 to 7% of overall tourism and travel market. By considering revenue generation, the chosen sector falls under the fastest progressing industries in the world with a progress rate of ten to thirty percent. Just because of trend, more than 101 million eco-tourist arrive each year. Socio cultural impacts- The growth and development of ecotourism may put positive impact on socio-cultural factor in term of generating excellent awareness about environmental sustainability. It may provide a lot of benefits to environment or environmental sustainability in form of developing better understanding among individual person about environment sustainability benefits for themselves as well as in the context of wild life. Economic impacts-
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Itmayalsoaffectpositivelyuponeconomicfactor,informofdevelopingjob opportunities in the eco-tourism companies, where management may take approach to hire skilled and talented people, who may have good interpersonal skills. It may also help to generate more revenue that improve local community growth status. Environmental impacts- Eco-tourism may put positive impact on local natural as well as animal habitats in form of conserving natural resources and preventing the same. Customer profile For purpose of targeting people or building a customer profile, it is important for eco- tourism companies to utilize STP concept, which may drive their attention toward specifying and understanding needs of individual traveller. By referring to segmentation approach, they may target people by following below tactics such as; Demographic- According to this term, management may concentrate on segmenting customers on the basis of age, gender, income and interest, which is quite essential and beneficial for them to do that. It may enable them to take further actions accordingly in form of planning for ecotourism or travel package that provide unexpected travel experience of individual customer in appropriate manner. Geographic- Along with above segmentation approach, they may utilize current as well in systematic manner, which may drive the concentration toward targetting people one the basis of certain elements consideration such as areas where they come form. The main motive of eco-tourism organizations is to target everyone in the world as their potential customers, because they are living in populated areas where no natural aspects exist. Other- Whilecreatingcustomerprofile,thebestthingthatmanagementmaydoisthe appropriate consideration of individuals behaviour and motivation level. As people may have huge concern about environmental sustainability, which enable them to conduct each practice accordingly. They may highly motivate and influence to make environment pollution free that is good for their lives.
Future trends Environmental- It is now in trend that travellers may take approach and tend to explore new areas where they may find out eco-tourism aspects. It may put positive impact on growth of chosen tourism form, in effective manner, in form of increasing individuals travel concern about the same day by day. Economic- Another trend that put impact on similar concept as above trend may put on that. Local people may take interest to become essential part of eco-tourism sector and this trend may increase industrial productivity, performance and profitability level, even better than last few years or months when it may have affected due to pandemic. Social- Online reservation is the best example of social trend that put direct impact on ecotourism in form of increasing number of booking and travel packages. It may contribute to increase profits margin and generate a lot of revenue of overall sector in unpredictable manner. Technological- Technology utilization is also the best trend that people may prefer to follow, because they have advanced systems such as laptop, smart phones, etc. which provide them all the information about ecotourism. They may collect data via using internet and consider reviews about the same concept. SWOT analysis Strengths- The skilled workforce and effective plan related to environment protection are the best strengths of ecotourism that may help to grow in effective manner and rapidly. With experience holders chosen sector may take more steps to move ahead in form of generating awareness among people about the same concept. Weaknesses- Lack of technology implication is the worst things about ecotourism as it may do not promote the concept all over the world and use few resources to do that. It may lead to decrease customer base and eliminate the effectiveness of grabbing further opportunities. Opportunities-
Technology advancement and customer trends may put positive impact on eco-tourism in form of increasing operational effectiveness or efficiency, which is important and beneficial for continuous success of industry. They may grab both chances in effective manner that play vital role in ecotourism growth and success in the future. Threats- Pandemic and regulatory framework changes are the biggest threats that may put negative impact on eco-tourism in form of decreasing profitability, revenue and eliminating success factors. It is important for chosen industry to consider each threat that drive their attention toward develop plan that overcome the worst impact of all threats. CONCLUSION On the basis of above discussion, it has been concluded that ecotourism has provided a lot of benefits to the companies that are accountable to offer the same services and products to customers. Organization has considered the further trends, that enable it to make effective plan that aid to sustain in the future. Furthermore, from above study, it has been identified that implication of SWOT analysis allows company to overcome its weaknesses, by using strengths and success factors. It has builds wide customer base in form of offering sustainable products and services that influence environment positively.
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REFERENCES Books and Journals Chi, N. T. K., 2021. Understanding the effects of eco-label, eco-brand, and social media on green consumptionintentioninecotourismdestinations.JournalofCleanerProduction.321, p.128995. Gabriel-Campos, E. and et.al., 2021. Community eco-tourism in rural Peru: Resilience and adaptive capacities to the Covid-19 pandemic and climate change.Journal of Hospitality and Tourism Management.48. pp.416-427. Ilkhanizadeh,S.andOgbolime,U.,2021.EmployeePerceptionofCorporateSocial Responsibility in Ecotourism Destinations.Co-Editors. p.168. Ismail, F. and et.al., 2021. Past, present and future of ecotourism, a systematic literature review from last decade.Studies of Applied Economics.39(4). Jamali, A. A., Tabatabaee, R. and Randhir, T. O., 2021. Ecotourism and socioeconomic strategies for Khansar River watershed of Iran.Environment, Development and Sustainability. 23(11). pp.17077-17093. Kia, Z., 2021. Ecotourism in Indonesia: Local Community Involvement and The Affecting Factors.Journal of Governance and Public Policy. 8(2). pp.93-105. Lee, C. K and et.al., 2021. Sustainable intelligence, destination social responsibility, and pro- environmental behaviour of visitors: Evidence from an eco-tourism site.Journal of Hospitality and Tourism Management.47. pp.365-376. Litheko, A., 2021. Small Tourism Business Growth Through Eco-tourism in Mahikeng, South Africa. AfricanJournal of Hospitality, Tourism and Leisure.10(1). pp.256-269. Serra-Cantallops, A., Ramón-Cardona, J. and Vachiano, M., 2021. Increasing sustainability throughwinetourisminmasstourismdestinations.ThecaseoftheBalearicIslands. Sustainability. 13(5). p.2481. Yoon, H., Sauri, D. and Rico, A., 2021. The water-energy nexus in hotels and recreational activities of a mass tourism resort: the case of Benidorm. Current Issues in Tourism.pp.1-19. Online 5eco-friendlytouroperators.2020.[Online].AvailableThrough: <https://www.wanderlust.co.uk/content/best-eco-friendly-tour-companies/>