Marketing Plan for EDT Camp by Live Nation

EDT CAMP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Executive summary of the marketing plan..................................................................................3
Overview of the event..................................................................................................................3
Marketing objectives of the event................................................................................................3
Analysing the position of the company in relation of organizing the event................................4
SWOT analysis of the event........................................................................................................5
Marketing strategies for EDT Camp............................................................................................6
Budget:.........................................................................................................................................7
Organizational implication and contingencies for EDT camp....................................................8
Monitoring strategies...................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing plan refers to the collection of strategies that is used by the business in order to attract
the customers. This essay will describe the marketing plan of the one-day music event that will
be organized by the Live nation company. The name of the event is EDT camp. Along with this,
the essay will describe all the important elements of the marketing plan that ensures the profit to
the company.
MAIN BODY
Executive summary of the marketing plan
The live nation organization is launching the EDT camp in summer in UK. This is the one-day
music event that will be launched by the company. The marketing plan of the event will analyse
the objectives, missions and visions of the organization. Also, the marketing plan will involve
the targeted customers for the event, the competitors, the marketing strategies for making the
event successful, the action plans, the goals and the budget plan related to the event. The top-
level management of the live nation organization making a keen focus over creating the effective
music event. So, the customers will remember it for many years. This marketing plan will
evaluate the proper strategies that will add glory in the success of the EDT Camp.
Overview of the event
The live nation entertainment company is launching the one-day music event in UK. It has been
found from various studies that, the company has the effective goodwill in arranging the live
events and concerts. The event will involve the number of DJ'S that drives the satisfaction level
of consumer on a high note. Within this, the food and beverage facility will be given to the
customers in the event. The event will take place in the open ground so, the customers can
experience the effective amount of joy while enjoying the music. As the company promotes the
live concerts and ensure the entertainment. The manager of the event makes the keen observation
over every aspect that is linked with the live concerts and ensures the effective concerts. For
organizing the event, the place that has ben chosen is at the centre of the city. So, the customers
do not find hard to reach the event. The effective parking facility has also ben ensured to the
event.
Marketing objectives of the event
Here are the main marketing objectives of the live nation in order to organize the EDT camp.