Marketing Plan for Outdoor Music Event - Desklib

Marketing Planning exam

TABLE OF CONTENTS
MARKETING PLAN......................................................................................................................3
Overview......................................................................................................................................3
Vision ..........................................................................................................................................3
Mission ........................................................................................................................................3
Objectives ...................................................................................................................................3
Pestle analysis .............................................................................................................................4
SWOT analysis ..........................................................................................................................5
Competitor analysis ....................................................................................................................5
Marketing mix .............................................................................................................................6
STP approach ..............................................................................................................................6
Budget ........................................................................................................................................7
Budget ........................................................................................................................................7
Monitoring and control ...............................................................................................................8
REFERENCES..............................................................................................................................10

MARKETING PLAN
Overview
This marketing plan is prepared for new outdoor one day music event that would be
lasting for five hours. This is going to be public event that is going to be held in a Cafe
Restaurant which is going to be one of the very effective form of strategy that allows the learning
to be able to gain the competitive advantage for Live Nation. Event is also going to have some
emerging singer of UK that are going to be the main highlight of the event that has the aim of
gaining the growth essential.
Vision
The vision of this event is to make the music event successful and also achieve the profit from
the budget that has been created.
Mission
The mission of the music event is to be able to gain the attention of the audience that is
considered to be very effective event to generate income that is essential.
Objectives
 To earn a profit margin of more than 10%.
 To be able to gain the competitive advantage with a successful music event.
 To ensure the safety and enjoyment of the all the visitors of the music event.
Pestle analysis
Political factors Economic factors