Stakeholder Perception & CSR Assessment
Added on 2020-02-18
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Running head: PROFESSIONAL RESEARCH PROPOSAL Professional Research ProposalName of the StudentName of the UniversityAuthor note
1PROFESSIONAL RESEARCH PROPOSAL Executive summaryThe objective of the paper is to analyze the effect of stakeholders on the decision of the topmanagers and formulation of sustainability report. It is seen from the literature that thestakeholders both internal and external influence the formulation of sustainability report and thedecision of the managers. This is because the stakeholders influence or get influenced by theoperations conducted by the firm. For the purpose, a hypothesis has been drawn and a surveymethod is used for the research. The survey method will be a qualitative research with the help ofa questionnaire. The research will consist of both primary and secondary research method forbetter result and understanding.
2PROFESSIONAL RESEARCH PROPOSAL Table of ContentsIntroduction......................................................................................................................................2Literature review..............................................................................................................................3Corporate Social Responsibility..................................................................................................3Effectiveness of Sustainability Report.........................................................................................4Impact of managerial share ownership on sustainable report......................................................4Hypothesis.......................................................................................................................................6Research Question.......................................................................................................................7Research Objectives.....................................................................................................................7Null Hypothesis...........................................................................................................................7Alternative Hypothesis................................................................................................................7Research methods............................................................................................................................7Research Design..........................................................................................................................8Collection of Data........................................................................................................................8Variable used...............................................................................................................................9Conclusion.......................................................................................................................................9References......................................................................................................................................11
3PROFESSIONAL RESEARCH PROPOSAL Introduction With the increasing globalization and modernization, it has become necessary fororganizations to carry out corporate social responsibility and work sustainably according to theneeds of the environment. It is becoming a standard feature in all the small and large companies.The environment of the business is degrading day by day. Thus, it is necessary that they carryout their daily operations in a sustainable manner (Brown 2013). This will not only help thecompany grow in a sustainable manner and increase the trust of the citizens towards them.Corporate Social responsibility is also termed as corporate self-regulation that is integrated in thebusiness model of the company. The company to get profitability also does the CSRresponsibility of the company. There are evidences showing that CSR helps to increase the profitof the company in long run. It is also noticed that the firm that wants to increase their reputationby being socially responsible usually carries out the CSR (Korschun, Bhattacharya and Swain2014).It is seen that while implementing CSR in their daily operations the company needs toformulate a sustainability report stating the steps they will take and its effectiveness of thosesteps. However, many people influence the making of good sustainable report for the company.The people that broadly influence the making of a sustainability report are the top managers andthe managerial share ownership such as the stakeholders (Costa and Menichini 2013). Theinfluence on CSR by the stakeholder shows that knowledge the stakeholder hold about theorganization and their views about the social responsibility it has to the society. The stakeholdersand the top managers are voluntarily encouraging the implementation of CSR through a properstructuring of the sustainable report. They are also influencing the behavior by investing a lot oftheir capital. On the other hand, it is seen that CEO of the company influence the CSR through
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