Effective Business Communication - Importance of Public Speaking and Intercultural Communication

The article discusses the significance of effective business communication, public speaking, intercultural communication, ethical communication, listening, reports, organizational structure, group decision making, paragraphs, self-reflective essay and assertive communication. It elaborates on the importance of public speaking and intercultural communication in future career.

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
Name of the Student
Name of the University
Author Notes

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Introduction
The scope of effective communication in business is massive. In the unit we learnt about
various concepts of effective business communication. I have elaborated about the significance
of the concepts that were discussed. I have stressed on the importance of public speaking as it
holds great importance in my future career path. Along with that I have provided a literature
review of the same, in addition to another concept that will be significant to me in my future
careers. I will start by discussing the most important concept that I have picked up.
Public Speaking
I have always found the concept of public speaking highly challenging and the same will
hold great significance in my future career. They ability to give a good presentation depends on
the efficacy of good speaking ability. I discovered through the week’s lectures that there exists
various styles of speaking. There are four such styles. Extemporaneous, Impromptu, verbatim
from knowledge and verbatim form manuscript. The technique of speaking which is employed
after the spokesperson has tediously examined the subject after which they deliver the speech is
known as impromptu style of speaking (Heinz, 2013). The style of speaking in which the speaker
gives a speech by not rehearsing at all is known as Extemporaneous style of speaking (Auffray,
2015). The impromptu style of speaking becomes necessary when the speaker has to
communicate or converse with the audience directly about any topic or it can even be an
extempore speech. This style of speaking can be applied in scenarios such as pitching of a
marketing idea or at a conference where the speaker has to modify the speech according to the
demand of the audience. In instance when the speaker has to listen and then formulate speech
can be scenarios when this style of speech can be applied. It can be cases such as redressal of

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grievances or any case that involves an audience. The speaker can choose to speak using
verbatim from knowledge or verbatim form manuscripts or texts. The latter can be deemed to be
more reliable that the former as the latter involves actual facts. However, the verbatim form
knowledge can also be trusted if the speaker is speaking from experience. Individuals can gain
great deal of knowledge form experience which can be formulated into speech and can be shared
with the audience.
I have also become aware of the fact that a great deal of fear and anxiety can be associate
with speaking in front of an audience. This anxiety or fear can be as a result of the anticipation of
negative appraisal of reaction of the audience. One can also say that such anxiety arises out of
being humiliated and embarrassed in front of huge gathering of people. This is better known as
communication apprehension (Blume, Baldwin & Ryan, 2013). The speaker generally
experiences communication apprehension since they anticipate the differences that arise out of
difference in status, novelty, unfamiliarity and dissimilarity. To overcome such scenarios, a
speaker can develop a contingency plan through which they can tackle such fear and anxiety.
One can choose to rehearse time and again, develop what they are best at and try to improve
what they lack.
Some of the topics discussed in the last ten weeks were identified by me to be more
significant than the rest in terms of my future career aspirations. They are:
i. Ethical communication: Some fact or type of speech that might be ethical for
one person, might not be received in the same way by another person ((Hodgson
& Gaff, 2013). I have to be careful in being ethical in my style of communication
as I am sure that my work environment will feature diversity. I have to do so in
order to not offend my peers.

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ii. Listening: The essence to giving feedback depends on listening (Renukadevi,
2014). The ability of active listening will be important to me in my future as I
will involve sharing my feedback to people on topic such as marketing pitches
and company strategies.
iii. Reports: It will be important to me in my future since it will require me to
prepare nicely structured reports which will showcase my ability to collectively
organize data and present the same.
iv. Public speaking: the method of communicating to a gathering of people is known
as public speaking (Tanveer, Lin & Hoque, 2015). In my career I will be
involved in giving speeches to subordinates and giving speeches in conferences
and thus the concept will be important to me.
v. Intercultural communication: I would have to be aware of my colleague’s
cultural background and ethnicities before passing judgmental comments in the
workplace. I would have to be aware of the same and not offend people of
different cultural backgrounds and thus the concept will be important for me.
vi. Organizational structure: management- employee relationships, as well as inter
personal relationships are determined by the structure of the organization
(Bustinza et al., 2015). In future if I’m ever in place to decide the structure of the
organization I would have to be tactful in doing so by studying the nature of the
organization before passing decisions.
vii. Group decision making: It is important to let everybody speak and express their
points of view (Kaner, 2014). I would need to give my peers a chance to speak
and take inputs from basic group decision making.

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viii. Paragraphs: Formulating paragraphs assist the writer to structure their ideas in a
sequence (Graham et al., 2014). This give them the ability to gradually explain the
thesis of their work.
ix. Self-reflective essay: In my future career, I would need to explain to people about
certain experiences that I had. Experience related to my sales work can be
reflected upon through which I would be able to inform the desired people.
x. Assertive communication: I would need to be assertive in while communicating
in the future. There would be scenarios when I have to take stands and be firm on
my decisions.
Literature Review
Speaking effectively
The quality of a good public speaker lies in their ability to convey a piece of information
precisely, clearly and with confidence. Public speaking can be defined as any type of
communication that takes place amid a group and the speaker (German et al., 2017). This
statement can be challenged by mentioning the huge public speaking scope.
Public speaking is of utter significance for the following reasons:
o Highlights the knowledge of the speaker: Communication to an audience clearly and
effectively in public through a speech that is rehearsed or developed through knowledge
can be termed as effective public speaking. It showcase the speaker’s knowledge about a
topic and their understanding of the topic.

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o Showcases confidence: the confidence of an individual is highlighted by effective pubic
speaking. Confidence makes and individual stand out from the crowd (Carnegie, 2017).
It will be applicable to me during college seminars and conferences.
o Leadership: The number of people that one has to lead rises with advancement in their
career. Highlighting the ideas helps leader to communicate their visions effectively and
develops admiration for the lead in the subordinates (Latu et al., 2013).
Intercultural communication
The type of communication that is takes place in between persons belonging to dissimilar
cultural upbringings is knows as intercultural commination (Martin & Nakayama, 2013). Issues
related to the same are being faced by companies worldwide (Jenaibi, 2017). Racism,
discrimination and favoritism are some issues that are faced by the people who are working in
culturally diverse environments (Nelson, 2013). As a result of such issues, fundamental human
rights and violated along with violation of ethics related to the same. Disputes arise as a result of
such violations. Following factors are responsible:
o Different values and etiquettes in culture,
o Difference in language spoken,
o Differentiated cultural upbringing that lead to different reaction to different situations.
The organization can grow by taking advantages of the diverse expertise possessed by
people belonging to different cultures. So it is best for organizations to overcome their difference
and use individual competencies effectively. Organizations could tackle the problem by learning
from other individuals and using the same to enhance each other skills.

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Application in career
Public speaking
I can imagine myself working in as the head of a company in the future. For this reason, I
will not underestimate the importance of effective public speaking. As a leader of an
organization, I would need to communicate with my colleagues, and will have to showcase my
confidence while doing the same. Understanding of the objectives of the organizations and
synchronization with the same will help me in gaining good impressions in the eyes of my
seniors. Impressing my seniors will help me get promoted quickly.
Ethical communication
During my role as the leader of an organization, I would need to identify the diverse
needs and decision making systems of individuals. The needs of different members of the
company will have to be understood by me and before passing decisions I would require to be
ethical. If I am able to establish an ethical code of conduct, my subordinates will carry out the
same. My role would be to modify or introduce a code of conduct. In addition to that a strict
regulation framework would be needed to be established in order to protect the right of all the
individual with the company.
Conclusion
Every component and topic that I learnt in the last ten week’s effective business
communication lessons will hold great importance to me in the coming days. I will not find
myself outweighing the importance of one concept over the other. However, public speaking will
be much more significant to me that the other conceptions as it will be playing the most

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important role in my future career/s. I believe that I have been able to grown as a result of the
facts that I have discovered and for the concepts that I have understood.

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REFERENCES
Al-Jenaibi, B. (2017). The scope and impact of workplace diversity in the United Arab
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Blume, B. D., Baldwin, T. T., & Ryan, K. C. (2013). Communication apprehension: A
barrier to students' leadership, adaptability, and multicultural appreciation. Academy
of Management Learning & Education, 12(2), 158-172.
Bustinza, O. F., Bigdeli, A. Z., Baines, T., & Elliot, C. (2015). Servitization and competitive
advantage: the importance of organizational structure and value chain
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German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2017). Principles of public
speaking. Routledge.

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