Effective Business Communication Assignment PDF
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Added on 2020-12-29
Effective Business Communication Assignment PDF
Added on 2020-12-29
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BusinessCommunication
ContentsASSESSMENT 2 - INDIVIDUAL REPORT.................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Principles and purposes for communication strategy..............................................................12. Characteristics of good listeners and good speakers...............................................................3TASK 2............................................................................................................................................53. Evaluation of personal strengths and weaknesses in terms of communication both oral andwritten in a business context........................................................................................................5CONCLUSION................................................................................................................................6
ASSESSMENT 2 - INDIVIDUAL REPORTINTRODUCTIONBusiness communication refers to the sharing of ideas, information and attitudes atorganisational level that are performed for the commercial benefit of the organization. Thesuccess and efficacy of a company to a large extend depends upon efficiency of communicationwithin an enterprise as well as with other organisations or outer world. The report is based on thecase study London based hotel and restaurant business that is experiencing poor communicationamong its staff. The project will discuss about principles and purpose of formulating acommunication strategy. Further it will also explains characteristics that are requisite forparticipants in meetings. TASK 1 1. Principles and purposes for communication strategyEffective business communication forms the major component for company to develop aproficient, more loyal and motivated workers. Proper communication not only helps inmaintaining clarity in explaining roles, goals and mission of firm to employees but also todevelop a sense of belongingness and self-worth in them leading to less turnovers, absenteeism,more committed staff etc. the major principles for effective strategic communication are asfollows:Principles of clarity: The message, idea or view that are to be shared or communicatedbetween the speaker and listener must be clearly spelt, worded in a way that isunderstandable by the listener so that it is conveyed in a manner which the senderwanted. Principle of attention: For effective communication process the attention of listener orreceiver must be drawn towards the sender of the message. Behaviour of people,attention, emotions etc., makes them respond in different ways to the information ormessage.Principle of feedback: getting feedback is necessary for facilitating effective strategiccommunication in an organization. The feedback information collected from the receiverof the message on whether he has understood the message or not in the way which senderwanted it can render chance of making any corrections or resending message if needed. 1
Principle of informality: Formal communication in business organization is used forexchanging messages and important information that might not achieve desired results attimes where informal communication proves effective solution. Management mustimplement informal communication processes to assess the reaction of employeestowards certain policies and decisions. Principle of consistency: Communication must be always consistent with policies, plans,programmes and objectives of the organization and does not conflict and if the messagesand communications are in conflict wit will create confusion in minds of subordinatesand to be implemented properly.For the HR Director Hotel and restaurant it requite to maintain an effective two waycommunication with its staff members for the below mentioned purposes:For increasing awareness and understanding of companies objectives and their roles,responsibility in achieving them. To enable employees to understand rules, regulations, norms and policies of the hotel.This aid in transferring knowledge between the top and lower levels of management.For increasing efficiency and performance of employees. It is as having role and goalclarity with right directions and proficient information it becomes easy for employees totake effective and accurate decisions. It helps in providing proper feedback to an individual for their performance and tomotivate them to overcome their key areas of lacking by guiding them about taking bestcourse of corrective actions. Mentioned below are certain principles that HR Director of Hotel and restaurant needs toconsider while developing a business communication strategy:Clarity: It is a core principle for developing an efficient communication strategy. It refersthat HR Director needs to deliver the information, instruction or message in clear,specific and concise manner to prevent any kind of mistake or lack of understanding. .There should be clarity in words, symbols, actions that employees could easilyunderstand without any confusion. Engagement: Another most important principle of communication strategy is two waydialogue. It requires active listening engagement and pursuit of mutual understandingbetween the employees and management. It is significant as it not only aids in ensuring2
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