Effective business communication is crucial for attainment of goals as it enables managers to inform workers about necessary actions and teams to generate ideas and implement decisions. However, various barriers such as semantic, psychological, organisational, and personal can hinder effective communication. To overcome these barriers, firms need to provide communication skills training, address language issues, ensure clarity in media and mode of communication, establish a clear structure with proper line of authority, and create an environment of cooperation, trust, respect, and dialogue.