Effective Communication in Qantas Airways and Woolworths

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
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1BUSINESS COMMUNICATION
Introduction
Effective communication is identified as a vital tool for any employer. It plays a
fundamental role in all spheres of business. Thus it is a very important for both internal
communications within the business as well as communication skills of personnel are effective
(Karanges et al. 2015). Effective communication is highly vital for successful expansion of a
business. It is a crucial determinant which facilitates managers to execute essential functions of
management namely Planning, Organizing, Motivating and Controlling. Communication skills
whether written or oral tends to form a groundwork of any business activity. Thus, Mishra,
Boynton and Mishra (2014) have claimed that effective communication is recognized as the
building block of an organization. The following essay will evaluate the way effective
communication skills have been playing vital role in the business operations of Qantas airways
and Woolworths.
Discussion
Karanges et al. (2015) are of the opinion that improved employee communication is
directly associated with the enhanced effectiveness in the organisation. Every business can
efficiently exploit from the elevated great of productivity as well as effective employee
communication practices which can help to attain its goal. Effective employee communication
skills can facilitate leaders to realise talent and competencies of its work force and further assign
them to the most appropriate roles and offer distinct direction in order to ensure productive
outcome within the shortest span. Reports of Juholin, Åberg and Aula (2015) have indicated that
being one of Australia’s largest retail employees, Woolworths is committed in efficiently
fostering a workplace that is challenging rewarding as well as safe. As retailing is identified as a
people intensive business the organisation exhibits high reliance on the competencies knowledge

2BUSINESS COMMUNICATION
and service expertise of tens of thousands of employees in order to successfully serve the
millions of consumers who shop with Woolworths every week. The company aims to accomplish
efficient workforce through training and educational development of a thousands of employees
for the enhancing the workplace safety standards as well as offering welfare and assistance
program (Karanges 2014). Efficient workforce through training and educational development of
its thousands of employees have been enhancing the workplace safety standards as well as
offering welfare and assistance program (Woolworths.com.au 2018). However the most crucial
responsibility of Woolworths line on its constant communication with its employee base in order
to gain their Knowledge and feedback. Kang and Sung (2017) have indicated that at Woolworths
performing the appropriate responsibility is of utmost significance. At this juncture performing
appropriate responsibilities formal words indicates proper treatment of the employees as
individuals and making the organisation sociable unsuccessful place to work through its
sustainable policies, development opportunities, career expansion, work life balance, incentives,
rewards and recognition initiatives (Slack, Corlett and Morris 2015).
Balmer, Abratt and Kleyn (2016) have identified several layers of employee
communications within Woolworths ranging from store team talks to regular video conferencing
meetings along with area management interactions. However it has been estimated that around
2% of the workforce constitutes a regular access to workplace email and intranet whereby major
proportion of employee communications tends to occur interpersonally or through audiovisual
system (Patroni, von Briel and Recker 2016). Furthermore, a significant part of the
organisation's regular documented communications involved Woolies news that is known as a
quarterly magazine purposed for the employee base of Woolworths along with Norwest news
that is a monthly email purposed for over 3000 employees engaged at the companies Norwest