Effectiveness of Digital Marketing for Brand Growth and Communication Strategies

Effectiveness of digital
marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART1.............................................................................................................................................3
Describe and discuss the marketing mix with example..........................................................3
Discuss and describe the key elements of the communication mix with example.................3
PART 2............................................................................................................................................3
Explain how each of the social media channels are used as part of a brand and company
communication strategy with example...................................................................................3
Explain the effective of social media content for the growth of brand and company............3
CONCLUSION................................................................................................................................3
REFERENCES:...............................................................................................................................4
Books and Journals.................................................................................................................4

INTRODUCTION
In recent time digital marketing is most popular marketing tool which is used by
company to promote their product and services to large number of customers in their target
market (Anjum, Thomas and Prakash, 2020). Digital marketing has been termed as the platform
or element of marketing which uses the online and internet based digital technologies like mobile
phone, computers and digital platforms and media to promote brand, goods and services.
This report highlights the importance of the marketing functions and the marketing mix. Along
with that it explains elements of the communication mix. Further, it covers how digital marketing
can be used in communication strategies.
PART1
Describe and discuss the marketing mix with example
Marketing mix has been described as a set of marketing tools which the company use to
make effective marketing strategies to meet their objectives effectively in target market. In
includes various area to make marketing plan (Dogra and Kaushal, 2022). This term classified
into 4Ps such as place, product, price and promotion which help professionals to make profitable
marketing campaign in order to add value and attract large number of customers. For Example,
marketers of Tesco use this tool to increase their effectiveness and customer base. The 4ps of
marketing mix are as follows-
Product- It includes product and service, quality, variety, type, design, colour and other
elements of product and services. Addition to how company modified their products time to time
as per recent market and customers demand. For example, Tesco offer their products which are
better in quality and provide various services to customers to meet their expectations. Along
with they have to use better quality of raw material for production, sustainable material for
packaging to provide healthy items to customers.
Price- It includes cost, price strategy, offers, discounts, rewards and many other things
which the company offer to customer in exchange of products and services (Dolega, Rowe and
Branagan, 2021). To set the effective price of product , the company must utilise the resources
fully without wasting it on necessary production steps. It helps them to reduce cost, time and
wastage and set affordable price of their product to increase customer base. For example, In