Practical Digital Marketing

PRACTICAL DIGITAL
MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Part1.................................................................................................................................................3
Marketing.....................................................................................................................................3
Marketing mix and communication mix......................................................................................3
Digital marketing ........................................................................................................................5
Social media marketing................................................................................................................5
Importance of digital marketing and social media marketing in contemporary businesses........6
Part2.................................................................................................................................................6
Examples of social media content ...............................................................................................6
Effective campaign with an model and standards of digital marketing.......................................9
Social media content..................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Digital marketing is a tool help to promote the brand with its products by using internet,
this is a component of marketing which make use to online digital technologies (Christina, Fenni
and Roselina, 2019). There are different type of digital marketing which are used by different
company to sustain and attract the targeted customers in the market place. This report will
evaluate the marketing concept with marketing mix and communication mix. Then the digital
marketing tool are determined and social media and digital marketing importance is discussed.
Further more two examples are presented that are successful and one campaign also define which
is using respective model.
Part1
Marketing
Marketing can be defined as promotional activities related to goods and services of a brand to its
targeted customers in the market (Ištvanić and et. al., 2017). There are number of medium
through which marketing function is being performed. All the challenges of customers attraction
towards the brand is resolved by an effective marketing practise. In the current market all the
business are following different type of marketing function to reach its targeted audience.
Marketing also consist of different approach that is used by different companies for a
successful marketing. Without an effective use of marketing business can not able to sustain in
the market over its competitors.
Marketing mix and communication mix
Marketing mix refers to combination of different actions and activities that any brand uses for
promoting its goods and services in the market (Khorsheed And et. al., 2020). There are mainly
four type of marketing mix elements which are helpful to develop the promotional strategy for
the company.

Product: the product is something that is offered by the company to its customers. The product
is also can be defined as the things which have ability to satisfy particular customers need. This
can be any things tangible or intangible good.
Price: price is the amount which is charge against the sale of products offered by the brand to its
targeted people. This is the value that is good contain this is decided according to the method of
producing that product. The organization are using different pricing strategies as per their
individual business planning (Verma and Singh, 2017).
Promotion: This element of marketing is help to promote the products and services to the
segmented and targeted people so that the people can buy the products easily. Different
organization are using different ways so that they can promote their products in the market.
Place: Place is basically the area to sale the products and services of the company. For
distribution there are different ways so to distribute the goods to the people the organization have
to choose the best method through which they can sale the products.
Communication mix: The communication mix is the process which help to communicate with
the targetted audience and its potential customers (Maryama and Sujatna, 2018). The
communication mix is done through different campaigns which help company to easily
communicate with its customers in the market place. There are number of elements that assist the
communication mix that are:
Personal selling: In this type of communication in which the brand and its customers are
interacted with each other face to face. This type of communication took place when the thing is
contained high amount of value. This is an effective way to present the brand and its product to
the customers.
Direct marketing: In this element of communication mix which represent to the targeted
audience in the market. With this tool the customers are engaged with the company and further
take the decision to purchase the products (Buchanan, Kelly and Yeatman, 2017).
Sales promotion: This is a combine activity of advertisement and selling for goods in this process
the company try to engage people with the company with better pricing strategy so that
customers are wiling to make purchase.