Achieving Success through Path-Goal Leadership Style: Insights from Nike

Effects of Path Goal Leadership style on the marketing department of Nike, New Zealand
Path goal leadership style gives a clear vision and mission
of marketing department of Nike.
It makes the performance of the employees goal oriented.
The employees get influenced by the managers to attain the
standard target.
 This style of leadership makes the employees more
committed towards their work.

 Path goal style of leadership increases decision making
power of the employees since the CEO of Nike
encourages his employees to answer the questions raised
by him.
 The behaviour of the managers towards the members of
the organisation results to increased employee
motivation.
 Since managers who follow this style of leadership
directs the performance of the employees towards
attaining the goal, it brings a change in the attitude of
employees towards their work.
 Path Goal leadership style brings a positive impact on the
behaviour of employees.