Achieving Success through Path-Goal Leadership Style: Insights from Nike
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Added on 2023/04/25
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Path-Goal leadership style at Nike fosters goal-oriented performance, employee commitment, decision-making power, motivation, and a positive work environment. Examples include CEO engagement, employee participation in decision-making, job satisfaction strategies, and obstacle removal for goal achievement.
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Effects of Path Goal Leadership style on the marketing department of Nike, New Zealand Path goal leadership style gives a clear vision and mission of marketing department of Nike. It makes the performance of the employees goal oriented. The employees get influenced by the managers to attain the standard target. This style of leadership makes the employees more committed towards their work.
Path goal style of leadership increases decision making power of the employees since the CEO of Nike encourages his employees to answer the questions raised by him. The behaviour of the managers towards the members of the organisation results to increased employee motivation. Since managers who follow this style of leadership directs the performance of the employees towards attaining the goal, it brings a change in the attitude of employees towards their work. Path Goal leadership style brings a positive impact on the behaviour of employees.
Employees get the support of managers and leaders in path goal style of leadership. Results to a learning environment in the organisation since employees are encouraged to present their views and ideas. Increases employee satisfaction due to motivation and constant support. Clarity of mission and goal by the manager removes the obstacles form the path of achieving the goal
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Examples of Path-Goal leadership style in Nike Initiative taken by CEO of Nike to keep employees engaged by asking them questions. Path Goal leadership style is followed in Nike by encourage and motivating to take part in various decision making process of the company. The CEO of Nike encourages to answer to his questions which he thinks would bring in fresh ideas and the company and would develop their thinking power.
Another example of this leadership style in Nike includes the techniques adopted by the company to bring job satisfaction and among the employees and keep them motivated to put their best to attain the goal. Nike has adopted certain strategies and techniques to ensure motivation and satisfaction among the employees.
References Neiderhauser, J. E. (2013). How Nike’s Leadership Affects Brand Image Internally and Externally. UW-L Journal of Undergraduate Research, 16. Anderson, M. H., & Sun, P. Y. (2017). Reviewing leadership styles: Overlaps and the need for a new ‘full‐range’theory.International Journal of Management Reviews,19(1), 76-96. Kanfer, R., Frese, M., & Johnson, R. E. (2017). Motivation related to work: A century of progress.Journal of Applied Psychology,102(3), 338. Baker, W. E., Grinstein, A., & Harmancioglu, N. (2016). Whose innovation performance benefits more from external networks: entrepreneurial or conservative firms?.Journal of Product Innovation Management,33(1), 104-120.