Effects of Social Media Marketing and Mobile Technology: A Case Study of Tesco

Research project
Effects of social media marketing and mobile technology: a
case study based on Tesco
(Task 3)

Table of Content
• Introduction
• P5. Communicate research outcomes in an appropriate
manner for the intended audience.
• M3. Coherently and logically communicate outcomes to
the intended audience demonstrating how outcomes
meet set research objectives.
• D2. Communicate critical analysis of the outcomes and
make valid, justified recommendations.
• Conclusion
• References

Introduction
• This presentation is based on the TESCO which is an
international grocery retailer.
• Research topic is to analyse
the effectiveness and use of
social media marketing and
digital technology.
• Digital change in the companies has developed them to
provide a better customer experience.
• This presentation will present the research outcomes with
graphs to targeted audience.
• It will also define the justification of research outcomes with
research objectives.

P5. Communicate research outcomes in an appropriate
manner for the intended audience.
Are you connected with social media marketing used by the
TESCO?
Data
a. Yes 13
b. No 7
a. Yes b. No
0
2
4
6
8
10
12
14 13
7
Series1