Elearning Business Plan for Desklib

This presentation discusses the Elearning Business Plan for BM564 Enterprise and Entrepreneurship course. It covers the motivation for the business, the process of generating the business idea, feasibility studies conducted, potential market opportunities, and the vision for the business. The presentation also includes a PEST analysis and 4Ps of marketing strategy for the business.

BM564 ENTERPRISE AND
ENTREPRENEURSHIP
FULL NAME:
STUDENT ID:

TABLE OF CONTENT
• INTRODUCTION
• MAIN BODY
• Motivation for the business
• Process of generating business idea
• Feasibilities conducted
• Details of product (Trends)
• Potential Market opportunities (Pestel, porter 5, 4ps)
• Attractiveness of industry (STP)
• Vision of business (Plans long /short)
• REFERENCES

INTRODUCTION
• Business idea has been developed to provide e-learning for the people on online platform.
Due to COVID-19 people are preferring online studies and social distancing has become
part of living.
• The idea is to provide learning to the people at their home with the use of online platforms.
• People are not going outside so it is the vest opportunity to start the e-learning business.
• It will provide technical education in social care training, computer science, languages, and
programming.

MOTIVATION FOR CHOICE OF BUSINESS
• The idea of the business is generated to make adult professional workers to be more flexible to
take any training while still working. The motivation came from the impact of COVID-19 on
workers like me who wanted to have additional career training in other fields during the
lockdown. It made people concern about other way to receive training (Xiong and et.al., 2020).
• So, I decided to provide an 100% online education that will benefit the professional workers
and lead to career development.
• The product will be provided on online platform to keep the customer safe from the physical
contact and time management.

THE PROCESS YOU WENT THROUGH TO
GENERATE THIS BUSINESS IDEA
• Generation of the idea came after a lot of research. It includes the impact on the
education due to the covid-19 and lot according to the data lot of people were
shifting towards the online education or e-learning (Dumford and Miller 2018).
• Pandemic has posed significant challenges to the education. The immediate
lockdown has enforced closure of schools, colleges and universities (Bashir and et.al,
2021).
• The idea was generated to provide learning to the people at their home. Distance
learning was developed to make people better in the education.

FEASIBILITY STUDIES CONDUCTED
• The business is viable as people are being more productive and preferring
online education. The priority towards online education has been increased
and people are shifting towards digital platforms of online learning.
• Distance learning allows people to save their time as it can be accessed and
time and the use of digital platforms are increasing day by day. People are
giving more priority to their digital tools and gaining knowledge from online
sources has been increased a lot after the pandemic.

STP
STP of the business was created that
showed
Segmentation: it refers to
the split of the groups to have better
impact in the marketing strategy.
People looking for a cost-effective
approach to gain skills are one of the
key customers of this business
(Babkins, 2021). For firms who do not
have their own training departments,
we will also provide online training
options. As a result, this will be the
most lucrative market segment by
revenue, as clients frequently require
training for many people.

BUDGET FOR THE BUSINESS
Particular Amount
Digital tools or inventory 1500
Legal cost 500
3 months working capital 800
Men power 500

DETAILS OF THE PRODUCT
• The school (LPE) is an accredited online training
courses, programmes, and credentials supplier.
Regardless of the size or industry, our interactive
learning management system (LMS) will be easily
customised to meet the needs of specific businesses
and individuals.
• The school will provide courses in Health and
Social Care training, Computer Science, Languages,
and Business Administration and Entrepreneurship.
• Mr Solomon Gabriel will be the owner and CEO of
London professional E-learning (LPE). Our focus
will be on providing technical training over the
internet, app and through distance learning.

CONT. DEMOGRAPHIC

London professional E-Learning
hosco.com, 2021.

POTENTIAL MARKET OPPORTUNITIES
• There are various market opportunities for the e-learning. In the United States, there
are more than 31,000 e - learning firms as of 2019. In 2019, the online training sector
has a market valuation of 144 billion dollars. It has been increasing at a 14.4% annual
pace since then, and by 2025, it is predicted to be worth more than 370 billion USD.
(Hardy, Wyche and Veinot, 2019)
The shifting of people to digital learning will increase the sale of the business. Certain
forecast are prepared for the opportunities of the business that include PEST and
marketing mix strategy is also created for the growth of the business.

PEST ANALYSIS
• Pest analysis
• It refers to the external factors that may affect the growth of
the business that include Political, economical, social,
technological factors. Forecasting PEST will provide
opportunities and threats for the business (Pan, Chen, and
Zhan, 2019).
• Political Factor: It refers to the government policies that
impact the business growth. Government policies will not
affect the London professional E-learning as the business
will follow the government policies and the opportunities
has been created as the government is motivating people to
digitalise.
•

CONT.
• Economical Factor: Economical factor refers to the change in employment, interest rate and tax rate,
inflection demand and supply. London professional e-learning business will contribute to the economy.
The employment factor will increase the demand of the business as employed people do not have time
to attain institute for training. E learning will provide them facility to attain the class or develop
training anytime and anywhere.
• Social Factor: It refers to the taste and preference of the customer, trends and lifestyle of the people.
The trend of online education is increasing every day and people are preferring more platforms that
provide e-learning. It can be seen as the opportunity for the business to enter the market of e-learning
services.
• Technological Factor: changes in the technologies will develop the business as the London
Professional e-learning school is totally depend on the technology. It will help the business to develop
various facilities to the customers (Al Kurdi, Alshurideh and Salloum, 2020).

POTENTIAL MARKET OPPORTUNITIES
4 PS of marketing
• Product: London Professional e-learning school will provide service related to the technical education
in social care training, computer science, languages, and programming.
• Price: the price of the service is available in subscription both monthly and yearly subscription are
available. It will charge differently according to the course the base price will be £25 monthly and
£250 yearly.
• Place: services will be available on online platform. Official website of the company is
www.londonprofessionalelearning.com . service is also available on android and IOS app store.

ATTRACTIVENESS OF THE INDUSTRY
• Attractiveness of the business can be measured by external factors such as market size,
market growth rate, competitive structure and barriers to entry. Healthy Beverages'
attractiveness can be measured with the Porter's five forces.
• Competition in the industry: the competition is not too much in the online teaching
sector as people are now started to shift towards the digital e learning platforms. London
business can compete the existing industries in other market as it provides quality of
service and it is available every time to clear doubt related to the training or education.

CONT.
• Power of suppliers: Powerful suppliers in the service sector use their negotiating
powers extract higher price from the firms in education and training service field
(Rana and Ha-Brookshire, 2020). London professional e-learning school will
decrease this threats by building efficient supply chain with multiplies suppliers.
• Power of customers: Learners always want to purchase the best offering by paying
the minimum price as possible. Building the large base of customer will decrease
the bargaining power of customers and will provide opportunity to streamline the
sales and service process (Krämer and et.al.,2017).

CONT.
• Threat of substitution: When a new service in e-learning platforms meets the
similar customer needs in different ways, the profit of business suffers.
Company will understand the core need of the students to avoid the threat of
substitution.
• New entry: New entries in the education and training services brings innovation
and new ways of doing things. Business will continuous to try innovative ideas
in order to bring efficiency in the training and educating the learners.

VISION FOR YOUR BUSINESS/ CORRECTION HERE
• London professional e learning school has vision to educate the people from
their home and provide them various facilities such as training is available
any time so that it can help the people in managing their time in the learning.
• Company has also vision to educate everyone from their home.
• Company wants to be the most powerful e-learning platform with wide
range of service available for students of every field.

SUMMARY
• From the presentation, it can be concluded that, people are shifting towards the e-learning
platforms due to the impact of COVID-19 on the education sector.
• London professional e-learning school has provided technical education in social care
training, computer science, languages, and programming.
• Opportunities are available for the implementation of the business as trend of e-learning
has been given more priority. Budget of the business was also not costly.
• Pest analysis of the London professional e-learning school provided various opportunity
to the business.

REFERENCE LIST
• Bottasso, A., and et.al., 2017. Competition, vertical relationship and countervailing power in the UK airport
industry. Journal of Regulatory Economics, 52(1), pp.37-62.
• Camilleri, M.A., 2018. Market segmentation, targeting and positioning. In Travel marketing, tourism economics
and the airline product (pp. 69-83). Springer, Cham.
• Chen, S., Li, Z. and Li, W., 2021. Integrating high share of renewable energy into power system using
customer-sited energy storage. Renewable and Sustainable Energy Reviews. 143, p.110893.
• Ghosh, S., and et.al., 2019. Understanding deep learning techniques for image segmentation. ACM Computing
Surveys (CSUR), 52(4), pp.1-35.
• Hardy, J., Wyche, S. and Veinot, T., 2019. Rural HCI research: Definitions, distinctions, methods, and
opportunities. Proceedings of the ACM on Human-Computer Interaction, 3(CSCW), pp.1-33.

https://www.oecd.org/coronavirus/policy-responses/the-potential-of-online-learning-for-adults-early-lessons-from-th
e-covid-19-crisis-ee040002/
https://www.ibisworld.com/united-kingdom/market-research-reports/online-education-training-industry/
https://www.technavio.com/report/e-learning-market-in-uk-industry-analysis?utm_source=prnewswire&utm_mediu
m=pressrelease&utm_campaign=Auto-v6_wk31_005_&utm_content=IRTNTR70775
https://www.growthengineering.co.uk/55-online-learning-statistics/
https://blog.otter.ai/distance-learning-statistics/
https://www.thesun.co.uk/sun-selects/11254808/best-free-online-course-providers/
https://www.avatarcreative.co.uk/blog/how-do-the-7-ps-work-in-digital-marketing
https://engaiodigital.com/online-marketing-mix/
https://www.orientation.agency/insights/7ps-digital-marketing-mix-for-pharma
https://www.weforum.org/agenda/2020/04/coronavirus-education-global-covid19-online-digital-learning/