Electric Vehicle Industry PESTLE and Porters 5 Forces
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This report analyzes the electric vehicle industry using PESTLE and Porters 5 Forces models. It explores the competitive forces and external factors shaping the industry. The report focuses on Volvo cars and their strategies for success.
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Electric Vehicle Industry PESTLE and Porters 5 Forces
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INTRODUCTION Electric cars industry has been recognized as one of the most advanced, competitive industryofautomobileproductionwheretheworldhasrecognizedthevariousbenefits customers can gain from using electric cars. The report explains major forces in shaping business environmentofcaremanufacturinginrecentdynamicbusinessworld,assessmentof organizations and the drive which attract customers to vitally reach out to the usage. Volvo cars is the premium manufacturing company whose business goals are highly integrated with technology elements, and the high quality standards which are focused . The report explains external and internal business tools which enable long term goals establishment by company for high goodwill, strong leverage of brand legacy (Holmberg and Erdemir, 2019). TASK 1 Global business environment is going through rapid commercialization and innovation integration through various business models and latest research breakthrough which has enabled companies to bring high quality outputs. The various forces which have shaped business environmentofcaremanufacturingcompaniescanbeanalyzedongroundoffunctional knowledge, large expansion and diversification into all corners of world which enable companies to leverage high production standards. Manufacturing within automobile industry has gone through various parameters of change with high increase of electric cars due to raising carbon footprintsandvarious,drivingbenefitswhichencourageusersallaroundworld.Global competitive force imposes company to be efficient and strong within internal structure of Volvo Company where internationalization have been major strategy to present strong place in industry. Internal potentialities within technology , high skilled employees to produce cost effective outputs are highly important arenas on which Volvo can built high market share goodwill, high production standards and the quest to reach large leveraged profitability revenues (Huang, 2019). Porters 5 forces model The various forces of competitive growth on which Volvo cars company needs to strategically think for gaining high optimistic potential customer segments and reach global business expansion can be understood by Porters 5 forces model
ď‚·Threat of rivalry:The global manufacturing automobile industry is facing huge competition among all companies who are coming up with innovation business models, creativity funnel of customized tools within cars. Electric cars are highly demanded by customers around world where companies are highly focusing on bringing cost effective engines , low price strategies which has given threat to already established automobile market manufacturers around world. Threat of rivalry within industry can be understood by new companies, brands coming up within customers market share with high customization and productivity to gain strong research determinants and cover high leverage goodwill . Volvo cars on some points is lacking within the scenarios of creativity, as customers social factors of preferences are highly dynamic. ď‚·Threat of new entrants:Volvo company has moderate threat of new entrants which can be analyzed by the various parameters where new brands, companies are emerging all over world with cost effective technology. All over world countries have vitally coming up new electric cars manufacturing companies, with latest research breakthrough and high internationalization factors to reach untapped countries market areas. Volvo has presented itself as high goodwill company among all products, which are not only functional efficient but there is strong presentation of strong customers satisfaction services among organization goals which makes it highly strong in industry (Rahman, 2019).Threat of entrants is not high due to strong capital funds form long business legacy establishment, which is highly difficult for any new company or brand to gain in short term . Volvo cars long term goals are analyzedby the factors that major focus is giving on goodwill construction, keen insights development and researching advanced machines to bring on new electric cars. ď‚·Threat of substitutes: Volvo has less threat of substitutes as customers have high commitment and trust within company services which is result of high quality production standards, functional efficiency within internal management. Electric cars are not only highly demanded within Volvo market share but it has created large functional scale of supply due to relative business goals, production efficiency and materialistic value and worthy optimization of all resources. Volvo has constructed high goodwill and strong market chain in its position due to presence around world and large investments done in diversification sectors. There has been no substitutes of electric cars within quality parameters in comparison to Volvo company , as there has been high standards of Volvo cars.
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ď‚·Bargaining power of suppliers: Volvo company due to high capital funds is not dependent on suppliers and have independent chain around world , which is not only planned with large focus given to creative business models but also mainly emphasize on rational expansion. There is no component of bargaining factor within suppliers context as demographically company has large stores around world, and the easy availability of customers is highly focused for strong position in market supply. Electric cars manufacturing is done by keeping focus on price factors, large inclination of prices and supply chains which enables world over reach of all products, services. Volvo cars are highly strong company as there is strong functional involvement of all chains in supply within all parts of world, in countries stores and highly gather goodwill among consumers . ď‚·Bargaining power of customers :Volvo company has very less threat of bargaining power by customers as the company has large established price rates and goodwill is focuses towards gaining high potential coverage within customers around world. There is large capital funds available and no dependence of revenue from customers sale has impacted its business scale on any margins, where it is researched Volvo cars have loyal customers around world where promotion components has played an active role in researching the best pathways and keen market growth. Volvo company has high focus on researching the best ways price strategies, leverage strong paradigms which are planned on basis of customers affordability range (Song, Mu and Wu, 2019). Limitation of theory can be analyzed on the very basis that it lacks clarity of information for company expansion goals in international markets, where there needs to be given strong focus on for gaining potentialities to expand with large innovation business models. The theory lacks structural plans on which further plans shall be formulated and research elements must be highly planned in accordance with customers technology factors, preferences of creativity and productivity enhancement. National aspects: Porter 5 forces explain the various aspects of national demographics expansion where Volvo Company can generate goodwill among consumers and reach out to potential market positions, leverage technology integration and bring high profitability goals
International aspects:International globalization is highly important in form of expansion, diversification into various sector of business as it evolves overall brand image and rationalize meaning of strong positioning within competitive dynamic business world. TASK 2 Electric cars are highly demanded by customers around world in many countries due to high quality standards to reduce carbon footprints in environment, driving and easy usage benefits and cost savings factors which significantly differentiate from other cars. Globally electric cars have been recognized as one of the most effective tool and element as substitute to curb carbon release from cars and other vehicles , where it not only safeguards environment but alsoproductivelyelevatescompanygoodwillstandards(Nandonde,2019).Themacro environment gives high competitive force to all companies within industry as world over there has been strong focus on maintaining new research factors, technology integration and leverage goodwill standards. Pestle analysis: Political factors:Volvo company operations are highly influenced by demographics, political factors scenarios which are highly important to expand into new countries horizons and functionally establish competitive place among world. The changing scenarios of political instability within UK, European countries have impacted company business expansion strategies and price decisions. There is high focus built on gaining optimum price range factor for stable market share customer segments as increased tax rates, tariff barriers have largely impacted on various parameters (Weiss,Zerfass and Helmers, 2019). Economical factors:The changing economic situations of various countries have largely impacted business circulation services as Volvo cars are high standards within quality range and the price factor is an important segment. Disposable incomes of people are largely evolving and declining which affects people choice to choose cars as their priority, where we can analyze this as one of the most detrimental challenge to affect business regulations around the world.
Social factors: The various social factors of high preferences of customers to gain customization within technology standards and functionally innovation with creativity has impacted company decisions on various margins. Social factors are highly important to gain strong position among industry and gain customers goodwill around world, as there are large new companies coming up within new creative services and technological integration. Technology factors:The macro environment has strong impact on Volvo company operations on basis of technology grounds as electric cars with better long term sustainability factors are coming up in companies. Research factor within technology can be enhanced at Volvo Cars Company by highly investing on various new grounds and functional abilities of training employees, with latest advanced skills and production abilities.Technology factors efficiency highly differentiates companies on various grounds as customers look forward to innovation, creativity in delivery of products and services which are highly functional and research must be built to bring reformative changes in company products (Patt, Weyrich and van Vliet, 2019). Legal factors: Legal compliance of electronic cars companies are highly important area where there are strong innovative steps taken followingof which enables long term access in gaining strong customer satisfaction. Volvo cars for expansion into UK, European countries have to strictly implement all legal rules; compliance of these legal adherences not only builds company goodwill but also productively enhances their working structures. Legal compliance is highly important factor which restructures the brand positioning among company , which builds company brand value among other competitors and functionally being large lubrication in their working efficiency. Volvo Company needs to ethically serve all employees with high ethical practices and maintain strong parameters of workforce, which will eliminate any unethical working and legally make functional efficiency. There is legally various business services and duties, which needs to be conducted by companies to perform strong duties towards society and overall industry. Environment factors: The electric cars produced shall be built with high focus on environmental factors where the world is highly regarding usage of electric cars, for eliminating the carbon footprint in major parts of world. Volvo cars for establishing strong place among world economies and companies in bringing out high quality production standards to use cost effective technology and resources which are not only environmental friendly but also highly productive
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in gaining customers confidence among world. Environmental factors are not structured relevant within the goals of company standards to bring electric cars of latest technology to serve customers around the world , potentially bring eco friendly business strategies and leverage determinants in occupying strong place among industry (Achinas, Achinas, and Euverink, 2019). National aspects: PESTLE explain the various aspects of national demographics expansion where Volvo cars Company can generate goodwill among consumers and reach out to potential market positions, leverage technology integration and bring high profitability goals International aspects:International globalization is highly important in form of expansion, diversification into various sector of business as it evolves overall brand image and rationalize meaning of strong positioning within competitive dynamic business world(Christodoulou And Cullinane, 2019). CONCLUSION The report has concluded various parameters of business functional abilities within Volva cars company in bringing new electric cars., manufacturing innovative models with high creativity and researching best optimum strategies. The report has concluded business models of Pestle, Porter 5 forces for reaching the various strategies for expansion into international markets and researching new advanced technology standards for gaining high goodwill among customers around world. Global automobile industry has been facing huge changes due to demographical expansion, targets of development and changing scenarios of business development models which effectively reach out to technology savvy outputs, eco friendly vehicles and highly customized on basis on customer preferences.
REFERENCES Books and Journals Achinas, S., Achinas, V. and Euverink, G. J. W., 2019. A PESTLE Analysis of Biofuels Energy Industry in Europe.Sustainability.11(21). p.5981. Christodoulou, A. and Cullinane, K., 2019. Identifying the Main Opportunities and Challenges from the Implementation of a Port Energy Management System: A SWOT/PESTLE Analysis.Sustainability.11(21). p.6046. Holmberg, K. and Erdemir, A., 2019. The impact of tribology on energy use and CO2 emission globally and in combustion engine and electric cars.Tribology International,135, pp.389-396. Huang, Y., 2019, December. Strategic Environment Analysis of Logistics Enterprise based on SWOT-PEST-Michael Porter's Five Forces Model--Taking SF Express as an Example. In2nd International Symposium on Social Science and Management Innovation (SSMI 2019). Atlantis Press. Nandonde, F. A., 2019. A PESTLE analysis of international retailing in the East African Community.Global Business and Organizational Excellence.38(4). pp.54-61. Patt, A., Weyrich, P. and van Vliet, O., 2019. Availability of private charging infrastructure influences readiness to buy electric cars.Transportation Research Part A: Policy and Practice,125, pp.1-7. Rahman, M. S., 2019. An Analysis of Smart-Phone Industry in Bangladesh Using Porter’s Five Forces Model.Open Access Library Journal.6(09). p.1. Song, Z., Mu, X. and Wu, W., 2019, December. Analysis of Marketing Strategy of Catering Stores from the Perspective of Chain Operation——Take Jixiang Wonton Chain Store as an Example. In5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019). Atlantis Press. Weiss, M., Zerfass, A. and Helmers, E., 2019. Fully electric and plug-in hybrid cars-An analysis of learning rates, user costs, and costs for mitigating CO2 and air pollutant emissions.Journal of cleaner production,212, pp.1478-1489.