Marketing Strategy for Tesla Cars

MARKETING STRATEGY

TABLE OF CONTENTS
INTRODCUTION...........................................................................................................................3
PART 1............................................................................................................................................3
Marketing Audit...........................................................................................................................3
PART 2............................................................................................................................................6
Customer Segments.....................................................................................................................6
Marketing objectives...................................................................................................................8
Recommendations........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODCUTION
Marketing strategy is one of the most important segment on which companies in high
dynamic business world focuses to leverage strong growth among competitors in industry. The
report explains Tesla cars company marketing strategy, which is one of the highest repudiated
global brand worldwide in automobile manufacturing. Report explains internal audit, external
audit in which company operations are based, which analyzes various business expansion
decisions and capital enhancement has been highly optimistic for Tesla. Report further explains
the USP factor of Tesla, which has enabled brand to reach high profitability goals and enlarge
market share worldwide. Report analyzes the marketing mix factors, profitability strategies and
brand awareness techniques which have evolved company to reach high end global benchmarks.
Globally Tesla has been recognized as one of the best automobile manufacturing unit company
which leverages unique positioning and high customer satisfaction.
PART 1
Marketing Audit
Marketing audit enables to get detailed analysis on all business perspectives which are
internal and external to company framework, positively relating to competitive forces which are
highly functional to the attributes on performance is based (Athukorala and Veeramani, 2019).
Marketing audit directly helps company to evolve in the structure, reach new working horizons
and demographically expand into new countries based on further strategic planning, marketing
techniques and research factors. Tesla manufacturing units are highly one of the most research
advanced company in world, products and services of which have established goodwill among
consumers’ market share. Tesla is one of the biggest companies in automobile industry where
electric cares production has been highly optimistic approach which has evolved overall working
performance and gathered high end goodwill levels. Internal analysis can be understood with
Swot analysis which explains various factors of Tesla working arenas (Hoffman, 2019).
Strengths: Tesla has high goodwill among consumers with the large availability of stores with
latest technology cars and products, latest innovation being built in engines of cars. Strength of
company can be understood with the high capital funds potentiality, latest technology factors

which have brought strong working leverage performance in cars production. Tesla has
established a competitive position for itself in the automobile industry where customers have
been highly appreciating its quality products and evolving business perspectives.
Weaknesses: The weakness in internal structure can be accessed on parameters that there is still
some low manufacturing progress in units which functionally unable company to reach high
demands levels. Electric cars are being in high demand which explains further the increasing
competitive new brands, companies coming up globally with new infrastructure progressive
steps. Tesla faces tough competition from new brands, companies who are producing high
growth in new electric cars customization and engines with new technologies (Salunke,
Weerawardena and McColl-Kennedy, 2019).
Opportunities: Tesla has business growth opportunities with expansion into various new
untapped countries market share where new products, electric cars innovation have huge demand
worldwide. The market functioning abilities have strong yielding opportunistic growth, where
Tesla has huge opportunistic progress with new machinery, revolutionary creativity and diversity
within workforce. These opportunities will enable to captivate long term goodwill within auto
mobile industry with latest research factors and functionally productively aim towards reaching
various key horizons.
Threats: Tesla cars company has threat of increased competition among new brands, companies
in industry with customers preferences dynamically changing and evolving business world .
Globally economies have been undergoing massive structural change recently with new
companies coming up with latest research , high customer satisfaction services and creative
business models to gain long term position of goodwill and strong revenue margins.
External competitive forces can be analyzed on various perspectives which will enable
Tesla to position itself firmly among other competitors with strategic planning, creative business
expansion and diversification into new segments (Jewell,Rivas and Mankin, 2019). Pestle
analysis explains these factors on various levels which constructs overall working efficiency,
large leverage of demographics to which business is expanded:
Political factors: Tesla by expanding its business s into international horizons has gained huge
growth into various economies by the constructional attributes on which frameworks are