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ELECTRIC VEHICLES-TESLA

   

Added on  2022-11-23

14 Pages3946 Words7 Views
Professional Development
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ELECTRIC
VEHICLES-TESLA
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Table of Contents
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INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Task 1: Marketing Environment and Planning Process.........................................................2
Components of the marketing planning process in Tesla..................................................2
Role of adopting a marketing orientation in Tesla............................................................2
Application of marketing environment and planning process to Tesla.............................2
PESTEL analysis of Tesla.................................................................................................3
Micro environmental aspects.............................................................................................3
Outlining marketing mix 7Ps.............................................................................................4
Contribution of marketing mix to effective marketing planning in Tesla.........................4
Task 2: Segmentation, Targeting & Positioning....................................................................5
Distinctions between segmentation of the B2B and B2C markets....................................5
Situational examples from Tesla.......................................................................................5
Targeting B2C market for Tesla promotion......................................................................5
Explain positioning............................................................................................................6
How Tesla would be positioned in the consumer market..................................................7
Task 3: Marketing Mix Analysis............................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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