Principles of Marketing: Electric Vehicles Marketing

Principles of Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Section 1- Marketing Environment and Planning Process..............................................................3
Determine the Components of Marketing planning process in Electric Vehicles Marketing 3
Pestle Analysis for EV Market...............................................................................................4
7P’s of Marketing Mix and how it contribute to effective marketing planning for new
Concept...................................................................................................................................5
Section 2- Segmentation, Targeting and Positioning.......................................................................6
Outlining the distinctions between segmentation of the B2B & B2C markets about electric
vehicles providing situational examples.................................................................................6
Market Targeting for B2B market segment concerning electric vehicle...............................8
Market positioning concerning electric vehicle.....................................................................8
Section 3- Marketing Mix Anal.......................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The Project is based on principles of marketing in which the marketing environment and
planning process, segmentation, targeting and position of electric vehicle in Market and
Marketing mix anal is conducted in order to increase the demand of Electric Vehicle (Chautard,
and Collin-Lachaud, 2019). The Chosen Organisation for completing the project is Tesla, it is
known for electric vehicle and clean energy company that deals in Electric Cars, Solar panels,
battery energy storage and solar roof tiles.
Section 1- Marketing Environment and Planning Process
Determine the Components of Marketing planning process in Electric Vehicles Marketing
The Marketing Planning process is an approach through which marketing goals can be
achieved. There are various components of marketing planning process they are as follows-
Market research is one of the components of marketing planning process in Electric
Vehicle Marketing as it is necessary for an Organisation to conduct a detail market research in
order to gain the information of market. For increasing the sale and demand of Electric Vehicles
Tesla must know the market dynamics and also understanding the customer’s preference, taste,
buying decision, market segment, demographic and target market in order to run the business
successfully (Dahl, Peltier and Schibrowsky, 2018). For Example, Tesla is expanding its
business in India so it is necessary for organisation to conduct the market research and analyse
the factors that could create an impact on its performance in Future.
Target Market helps in choosing the niche for selling the product and services of
Organisation in order to attract large number of people. As Tesla is known for its expensive
products so the target market of the company is the customer segment that is wealthy individual
and household who can afford the Car.
Product of Tesla is its Electric Vehicle for which they have to increase the sale and
demand of Cars in Market in order to gain high profit and enhance the growth of Organisation.
Tesla mainly deals in Electric Vehicles with unique features and design through which they can
attract the customers. As the Cars has many features including the games, multi device
Bluetooth, USB-C and wireless charging for people, best audio system, rear trucks and fold flat
seats with perfect environment.

Competition is one of the aspects which must be identifying by Organisation in order to
sustain in Market for long run. The Competitors of Tesla Electric Vehicle Car are Porsche
Taycan, Jaguar I-Pace, Audi, BMW and many others. Tesla must conduct competitor’s analysis
in order to collect and gain information related to the competitors action and moves. It is
important to identify the marketing strategy of Competitors (Ike, 2018).
Marketing Strategy is the toll which provides a guidance and plan to increase the sale of
Electric Vehicles. The Marketing strategies must include the networking, direct marketing, and
advertising, training program, website and publicity in order to improve the sale of Electric Cars.
So, to sell the Electric Cars it is necessary to develop proper strategies that help in reaching to
maximum number of people.
Budget is another component of marketing planning process in which company have to set
the budget for increasing the sale of Electric Cars. Tesla has to set a budget in order to increase
the marketing and advertising strategy so that more and more customers get attracted towards the
brand (Gama, 2017).
Monitor Result is the last strep of marketing planning process in which company analysis
and identify the strategies is working effectively, Tesla must also conduct survey in order to
collect the reviews and feedback of customers.
Pestle Analysis for EV Market
Political Factors determines the governmental impact on businesses and macro
environment. The trade policies can affect the limit the performance and profitability of Tesla.
The Company can garn the opportunity to increase their financial position by incentives from
government for electric automobiles. If there are free trade agreements, the company can easily
expand their business activities internationally.
Economical Factors is another factor that affects the performance of Organisation as it
includes trade levels, market growth, currencies and many other factors that create an impact on
automobile industries. If the battery cost is decreasing it helps in increasing the business
performance of Tesla. When Organization is able to improve as renewable energy solution they
can become popular and attract people.
Social Factors is also a factor that influences the performance of Tesla for increasing the
sale of Electric Cars. The Company must focus on aligning with social trends in its target market.